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The journalism profession has radically changed due to the digitisation and the development of new media. As content is moving online, rapidly evolving Internet technologies have affected basic journalistic work processes. In this context, changes in technology as well as audience engagement have greatly expanded the skills required to be a professional journalist nowadays. A number of studies have shown that search engines constitute an important source of the traffic to online news outlets around the world, identifying the significance of top rankings in search results. Concurrently, in the digital age, the interest in monitoring online activities as well as the significance of studying the traffic data has intensified. This chapter summarises the major findings of two studies regarding the use and impact of SEO and web analytics on news websites and journalism profession in Greece. Through examination of a sample of Greek journalists and several Greek news websites, it aims to provide new insights in the field of digital journalism.

Online advertisement brings huge revenue to many websites. There are many types of online advertisement; this paper aims to focus on the online banner ads which are usually placed in a particular news website. The investigated news website adopts a pay-per-ad payment model, where the advertisers are charged when they rent a banner from the website during a particular period. In this payment model, the website needs to ensure that the ad pushed frequency of each ad on the banner is similar. Under such advertisement push rules, an ad-recommendation mechanism considering ad push fairness is required.

The authors proposed a novel ad recommendation method that considers both ad-push fairness and personal interests. The authors take every ad’s exposure time into consideration and investigate users’ three different usage experiences in the website to identify the main factors affecting the interests of users. Online ad recommendation is conducted on the investigated news website.

The results of the experiments show that the proposed approach performs better than the traditional approach. This method can not only enhance the average click rate of all ads in the website but also ensure reasonable fairness of exposure frequency of each ad. The online experiment results demonstrate the effectiveness of this approach.

Existing researches had not considered both the advertisement recommendation and ad-push fairness together. With the proposed novel ad recommendation model, the authors can improve the ad click-through rate of ads with reasonable push fairness. The website provider can thereby increase the commercial value of advertising and user satisfaction.

This study aims to describe the critical literacy of online newsreaders on the viva.co.id website in dealing with clickbait news. Critical literacy is oriented to the critical power of online newsreaders by analyzing, evaluating and reflecting on the relationship of online newsreaders, texts and social and political contexts. This research will focus on the type of clickbait exaggeration or news headlines that use exaggeration.

This study uses a quantitative method with a descriptive approach. The purpose of quantitative research is to provide information on a situation by using scientific procedures to answer a question in an actual way (Sugiyono, 2010). Scientific observation is carried out carefully to obtain accurate results on a phenomenon. This study presents an overview of the situation or a phenomenon regarding the critical literacy of online newsreaders on the viva.co.id website in dealing with clickbait titles in Surabaya. The population in this study were all online newsreaders entitled clickbait on the viva.co.id website, where the number of online newsreaders on the viva.co.id website was not known. Sampling in this study used the Lemeshow formula (Lemeshow, 1997, as cited in Priyambodo, 2019). This formula determines the number of samples if the population is not known. Based on the calculation using the Lemeshow formula, it can be seen that the minimum sample size required is 96 respondents who are rounded up to 100 respondents with a 95% confidence level.

Based on the findings of the data recapitulation of the overall dimensions of critical literacy, this study shows that newsreaders entitled clickbait on the website viva.co.id have critical literacy skills that fall into the high category with an overall average of 4.07. This finding shows positive results because critical literacy skills are skills needed by newsreaders entitled clickbait on the website viva.co.id. Currently, online news is very much in number, and it may be that the news is not by the existing facts; therefore, this ability is considered very important because, with this ability, the reader can find out the ideology or interests that affect a news publication (Priyatni, 2010).

This research only uses an online news provider, namely, viva.co.id, it is an Indonesia-based online news provider that covers all news subjects.

This study will give understanding about the use of critical literacy to prevent negative impact on clickbait and is very useful for all online newsreaders, information practitioners and scientists.

The use of critical literacy to assess online news is rarely studied in Indonesia, especially when dealing with clickbait news that can harm or bring disadvantages for readers. So, this study is very important to help readers to prevent clickbait news.

The purpose of this study is to investigate the utilitarian value (UV), hedonic value (HV) and social value (SV) that make people use a certain type of online media website and how the usage of specific online media website impact the way people perceive online information credibility (OIC). A research model was also proposed to explain the essence of this study.

This study adopted the survey research methodology to empirically test the research model with 873 research participants from the University of Science and Technology of China and Anhui Medical University.

Results from structural equation modeling showed that UV and HV have a significant positive impact on the usage of print news media website (PNMW), usage of broadcast news media website (BNMW) and usage of social networking website (SNW). The SV was also found to have a significant positive impact on the usage of SNWs. The result also indicated that the usage of the PNMW and the usage of the BNMW by online users have a significantly positive impact on high rating of OIC. However, the result showed that the usage of SNW does not have a significant positive impact on the high rating of OIC.

Findings in this study provided substantial contributions toward the advancement of the uses and gratification theoretical framework by unraveling how certain motivational values can influence online media users’ preferences for specific online media websites, as well as showing how specific online media websites affect online users’ perception of OIC.

Traditional media, such as newspapers, are having to reassess their role in the Internet age. Not only are newspapers having to compete with each other, but also with foreign newspapers from all over the globe and their information providers choosing to deliver news on their websites. The aim of this paper is to determine the present state and the future of the British newspaper on the World Wide Web. An evaluation of the five British broadsheet websites was carried out between 11th August and 11th September 2000. Three broad categories were selected to evaluate the websites information content, interactivity and business and marketing features. Interviews were also carried out in order to gauge the opinion of journalists, information specialists and New Media professionals as to the future path for newspapers. The results showed that newspapers, to a certain extent, are still repurposing their hard copy content for the Web. However, online newspapers are making some advances by maximising their content and by developing discussion forums and feedback mechanisms. FT.com has made the greatest effort to reassess its purpose on the Internet. The interview results showed that there is no clear strategy for the future of newspapers on the WWW. However, what became clear was the opinion that newspapers should concentrate on targeting a local audience, facilitating community publishing and investing in research. All stress that whatever move they make, newspapers must make one and fast.

Clickbait has become a popular strategy for attracting online users by enticing them to follow the link to a particular website to read further. The purpose of this paper is to fill a gap in the literature by providing empirical evidence of how clickbait headlines affect online users’ emotional and behavioral responses, specifically emotional arousal and intention to read news. In addition, it is an early attempt to examine pupillary dilation response as an indicator of emotional arousal in the online news context.

An experiment was conducted primarily to examine the levels of emotional arousal evoked by two treatment groups of online news headlines, news and clickbait, compared to a neutral control group. Emotional arousal was assessed using two approaches – pupillary dilation response recorded by an eye-tracking device and the Self-Assessment Manikin (SAM) – and the results were compared. The influence of emotional arousal on intention to read news was hypothesized and tested.

The level of emotional arousal evoked by the headlines varies. In general, clickbait headlines generate a higher level of emotional arousal than do the neutral headlines but a lower level than the news headlines. The results also indicate that the level of emotional arousal measured by pupillary dilation response and by SAM are somewhat consistent. Emotional arousal appears to be a significant predictor of intention to read news.

This study is an initial attempt to investigate how clickbait headlines influence online users’ perceptions and responses, which will be of interest to researchers and news media publishers. The current study also provides evidence for adopting pupillary dilation response, an unobtrusive measure of emotional response, as an alternative methodology for future studies that investigate emotional arousal related to textual information in the online news context.

In an increasingly dangerous era for brands because of the emergence of fake news on the internet, brand managers need to know what is happening with fake news. This study aims to present perspectives on how to cope in an era of fake news.

The author provides a general review of fake news and what its sudden rise means for brand managers.

The study highlights the importance of context for news and the role of institutions, such as businesses and governments. The study calls brand managers to slow down in the high-speed world of the infosphere to preserve the integrity of their brands.

The study is limited by its time frame as the internet continues to evolve. However, for times when fake news presents a threat to brands and other institutions, the study is relevant.

Brand managers need to slow down their activity levels just as savvy readers need to slow down their own reading on the internet. By doing this, brand managers will be better able to defend their brands in an era characterized by volatility, uncertainty, complexity and ambiguity (VUCA).

The study suggests that resistance to fake news and its pernicious effects can be improved by taking an approach to processing content on the internet characterized by the scientific method. In this way, a context for news can be derived and fake news can be identified. In this way, societal trust can be improved.

This study is original because it analyzes the implications of fake news for brand managers and presents the most workable steps for identifying fake news.

This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format.

Based on extant review of literature, semi-structured interview questions helped to solicit subjective interpretations, perceptions and attitudes of Turkish consumers toward NA format. In-depth interviews with 36 participants were conducted.

The study gains new knowledge on issues related to NA format, such as self-determination of viewing, privacy and accuracy of information. Findings provide whys and wherefores for these undiscovered issues, as well as for preexisting themes such as format recall and recognition, disclosure, communication/marketing aims, attitudes toward NA format, brand and publisher, NA placement and “nativity” of the format. In terms of perceptions and attitudes of DIs and DNs, both similarities and differences exist. DNs consider viewing NA content under their own initiative, so their perceptions and attitudes toward NA are shaped accordingly.

The interviews were carried out in a single setting; with a convenience sample of consumers living in Izmir, Turkey. Certain age and education levels were considered desirable as main criteria for selection.

The study identifies consumer concerns on the NA format and content; and provides suggestions for advertisers, publishers and ad professionals on disclosure, relevancy and frequency of exposure, which can be applied in practice. Implications for public policy are also discussed.

This is the first known study to explore perceptions and attitudes of DIs and DNs toward NA format in the Turkish context. This study uncovers and discusses insights into underlying reasons of DI/DNs’ perceptions and attitudes. The study extends prior findings of quantitative research on NA, offering fruitful insights for future research.

This study aims to understand the allure and danger of fake news in social media environments and propose a theoretical model of the phenomenon.

This qualitative research study used the uses and gratifications theory (UGT) approach to analyze how and why people used social media during the 2016 US presidential election.

The thematic analysis revealed people were gratified after using social media to connect with friends and family and to gather and share information and after using it as a vehicle of expression. Participants found a significant number of fake news stories on social media during the 2016 US presidential election. Participants tried to differentiate between fake news and real news using fact-checking websites and news sources and interacted with the social media users who posted fake news and became part of the echo chamber. Behaviors like these emerged in the analysis that could not be completely explained by UGT and required further exploration which resulted in a model that became the core of this study.

This is a small-scale exploratory study with eight diverse participants, findings should not be generalized to larger populations. Time-specific self-reporting of information from social media and fake news during the 2016 US presidential election. Upgrading public policies related to social media is recommended in the study, contributing to burgeoning policy discussions and provides recommendations for both purveyors of social media and public policymakers.

Upgrade in public policies related to social media is recommended in the study and contributes to burgeoning policy discussions and provides recommendations for both purveyors of social media and public policymakers.

Social media users are spending increased time on their preferred platforms. This study increases the understanding of the nature, function and transformation of virtual social media environments and their effects on real individuals, cultures and societies.What is original/of value about the paper?This exploratory study establishes the foundation on which to expand research in the area of social media use and fake news.

This exploratory study establishes the foundation to expand research in the area of social media use and fake news.