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Book part
Publication date: 3 October 2019

Mark Badham

This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with…

Abstract

This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with corporate, social and political actors in agenda-building processes. The framework of the media’s four agenda-building roles sheds light on how the news media perform their various roles as well as how other actors, such as organizations and media audiences, are able to mobilize the media performing these roles. This framework helps explain how and why media roles affect the way actors are able to influence the media agenda with the intention of shaping the public agenda.

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Big Ideas in Public Relations Research and Practice
Type: Book
ISBN: 978-1-83867-508-0

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Book part
Publication date: 22 October 2020

Amalia Triantafillidou, Prodromos Yannas and Anastasia Kani

The purpose of this chapter is to shed light on the interrelationships that exist between politicians' Twitter agendas, news websites agendas and public agendas at the…

Abstract

The purpose of this chapter is to shed light on the interrelationships that exist between politicians' Twitter agendas, news websites agendas and public agendas at the first level during the 2019 Greek Parliamentary elections for the two front-runners of the elections, Kyriakos Mitsotakis and Alexis Tsipras. Three researches were conducted to assess the issues agendas of candidates' tweets, news websites coverage as well as the issue importance of the public for an 18-day period prior to the elections. At the issue level, although Twitter and media agendas align more, they are distinct from public agenda. Overall, Twitter proved to be an ineffective tool for influencing the news websites and public agendas during the 2019 Greek Parliamentary elections with online media agendas being slightly more powerful. Moreover, the public agenda did play a role in shaping Twitter as well as media content but in a counterbalancing manner. In addition, this study confirmed that agenda building and setting dynamics at both levels vary based on the issue and candidate being analysed.

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The Emerald Handbook of Digital Media in Greece
Type: Book
ISBN: 978-1-83982-401-2

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Article
Publication date: 29 November 2018

Young Eun Park, Hyunsang Son, Sung-Un Yang and Jae Kook Lee

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis…

Abstract

Purpose

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.

Design/methodology/approach

The study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.

Findings

Results indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.

Practical implications

Corporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.

Originality/value

The study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

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Journal of Communication Management, vol. 23 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 7 November 2016

Tiffany Schweickart, Jordan Neil, Ji Young Kim and Spiro Kiousis

The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting.

Abstract

Purpose

The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting.

Design/methodology/approach

Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Barack Obama’s second term. The public relations data were collected from the official White House website and social media. The policymaking data were collected from congressional calendars of business.

Findings

The data revealed varying degrees of support across the three levels of agenda-building for issues, attributes, and issue/attribute co-occurrence. Contrary to the expected relationship that public relations drives policymaking activity, the data suggest that policymaking activity was a stronger predictor of public relations material.

Research limitations/implications

This study provides modest support for time-lag agenda-building effects across three levels. However, future experimental research is needed to truly assess causal relationships. Future research should also explore alternative sources of data for policymaking activity.

Practical implications

This study demonstrates that the efficacy of information subsidy types is not uniform and should be chosen strategically. Traditional subsidy types were most effective for driving issues, while digital subsidy types provided more useful outlets for driving issue attributes.

Originality/value

This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves as an exploratory inquiry into the agenda-building process.

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Journal of Communication Management, vol. 20 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 28 January 2014

Hyejoon Rim, Jin Hong Ha and Spiro Kiousis

– This paper aims to explore the links among health authorities’ public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak.

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Abstract

Purpose

This paper aims to explore the links among health authorities’ public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak.

Design/methodology/approach

This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls.

Findings

The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions.

Research limitations/implications

The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability.

Originality/value

The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities’ role in influencing media agenda should be stressed.

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Journal of Communication Management, vol. 18 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 22 November 2018

Lisa Tam

The use of sources in news coverage affects news audience’s perceptions of news events. To extend existing research on inter media agenda-setting and agenda-building

Abstract

Purpose

The use of sources in news coverage affects news audience’s perceptions of news events. To extend existing research on inter media agenda-setting and agenda-building effects of CSR-related news, the purpose of this paper is to explore the representation and share of voices in CSR-related news by investigating and comparing the use of sources in press releases and news coverage.

Design/methodology/approach

This study content-analyzed the 202 CSR-related press releases published by the two electricity providers in Hong Kong and 1,045 news articles related to the press releases over a five-year period. A total of 402 quotes from the press releases and 1,880 quotes from the news coverage were analyzed, including the types of sources cited, the tone of the sources and variations in the use of sources across seven different CSR themes.

Findings

Although company representatives were quoted the most in both the press releases and news coverage, NGOs, government representatives and industry analysts were the most frequently cited for negative comments in the news coverage. Differences were found between the press releases and news coverage in terms of how frequently different sources were cited, the tone attributed to those sources, and the choice of sources across different CSR themes.

Originality/value

The findings reflect that corporations are not necessarily the most influential voice in CSR and that other groups also have their views represented in the news media. The representation of these voices differed by CSR themes. Corporations are advised to further explore what and how different voices are represented in the news coverage in relation to their CSR activities and to consider these voices when making decisions about CSR.

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Corporate Communications: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 17 May 2011

Neena Verma and Anil Anand Pathak

The purpose of this paper is to highlight the importance of applying appreciative intelligence and appreciative inquiry concepts to design a possibly new model of…

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Abstract

Purpose

The purpose of this paper is to highlight the importance of applying appreciative intelligence and appreciative inquiry concepts to design a possibly new model of ice‐breaking, which is strengths‐based and very often used in any training in general and team building training in particular.

Design/methodology/approach

The design has evolved from the authors' study and practice of appreciative intelligence and appreciative inquiry in their consulting and facilitation work.

Findings

A new ice‐breaking design is proposed which is built on a strengths‐based generative model of appreciative intelligence and appreciative inquiry. The new design infuses creativity and positive envisioning into the context of team‐building intervention. The appreciatively intelligent ice‐breaking design engages the team energy in an inspiring manner, channeling the team deliberations and working with a focused positive agenda founded in generative capabilities. Arguments are offered in terms of how the proposed new design is different and advantageous over the traditional ice‐breaking model.

Originality/value

This paper presents a value‐seeking and value‐adding design of an ice‐breaking exercise in the context of a team building intervention. Practical implications of this new design for both OD practitioners/trainers and academic educators are discussed.

Details

Journal of Workplace Learning, vol. 23 no. 4
Type: Research Article
ISSN: 1366-5626

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Article
Publication date: 14 August 2020

Leonard Wong, Lyon Tan, Rachel Wong and Su Lin Yeo

The overnight introduction of tens of thousands of dockless bike-share bicycles in Singapore with its indiscriminate parking drew the attention of the media, which…

Abstract

Purpose

The overnight introduction of tens of thousands of dockless bike-share bicycles in Singapore with its indiscriminate parking drew the attention of the media, which generated extensive news reports on the activities carried out by bike-sharing operators. Given the meteoric rise and fall of the industry, this study examines the influence of agenda-setting of news reporting on the public’s perception of the industry and the impact on the firms’ corporate reputation.

Design/methodology/approach

Utilizing the Reputation Quotient Index, the study content analyzed 147 textual data of online reports which were crawled over two years between 2017 and 2018 from six mainstream news organizations.

Findings

Our findings showed that the news reports carried more negative frames in the headlines and body content. It also found that only five out of six dimensions of the Index were emphasized with varying degrees of importance, indicating that the corporate reputation as determined by the media reports did not collectively represent the operators’ past actions and results with valued outcomes.

Practical implications

Practical implications discussed included the need to integrate corporate strategies into public relations programs and the importance of engaging the media to demonstrate congruence between business objectives and positive social impact on society.

Originality/value

Although the study limited its data collection only to online media reports, it is one of the few research to provide empirical evidence concerning the media’s influence on the public’s perceptions and reputation of the nascent bike-sharing industry.

Details

Corporate Communications: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 28 October 2014

Craig E. Carroll, Nell C. Huang-Horowitz, Brooke Weberling McKeever and Natalie Williams

The purpose of this paper is to introduce the concepts of key messages and key message integrity, and examines their viability for communication management scholars and

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2444

Abstract

Purpose

The purpose of this paper is to introduce the concepts of key messages and key message integrity, and examines their viability for communication management scholars and practitioners in evaluating media relations activities. Key message integrity addresses not only what messages transfer, but also how well.

Design/methodology/approach

The authors analyzed 18 nonprofit organizations’ key messages and the messages’ integrity levels using content analysis on one month of their news coverage. In-depth interviews with eight of their media relations practitioners helped validate the concepts and the results.

Findings

The authors found five unique categories and functions of key messages: information concerned with dissemination, raison d’être concerned with purpose, categories concerned with positioning, resource management concerned with accounting for resources, and social relevance concerned with legitimacy. Findings also revealed varying levels of transmission and message integrity across the categories. Interviews revealed insights into challenges for communicating organizational key messages to the news media.

Originality/value

This study lays the foundation for additional research on key messages and key message integrity as useful metrics for communication management scholars and practitioners.

Details

Journal of Communication Management, vol. 18 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 6 November 2017

Marc Jungblut

The purpose of this paper is to investigate the German and Hungarian Governments’ mediated public diplomacy (mpd) efforts during the European migrant crisis and their…

Abstract

Purpose

The purpose of this paper is to investigate the German and Hungarian Governments’ mediated public diplomacy (mpd) efforts during the European migrant crisis and their reflection in the international news media.

Design/methodology/approach

The study relies on a quantitative content analysis of English press releases and interviews distributed by the governments and their reflection in CNN and Al-Jazeera English. Overall, a sample of 483 texts was coded. Herein, the main actors, topics, frames, and information subsidies were analyzed. A comparison of the public diplomacy efforts and their reflection in the news then allows for assumptions about their potential impact on the news.

Findings

The data shows that the Hungarian Government uses more information subsidies in their communication than their German counterpart. Hence, the news agenda shows more similarities to the main topics put forward in the Hungarian sub-sample. The news framing, however, is more favorable toward the perspectives put forward in the German public diplomacy.

Practical implications

The results indicate that well planned and designed messaging does not guarantee successful communication. It also shows that critical journalism still plays an important role in the international news production.

Originality/value

The paper’s main contribution is that it goes beyond the war-based case studies on mpd and investigates one of the most relevant transnational issues in the last decades. In addition, it sheds light on why the media reflect some sponsored frames while they mostly discredit others.

Details

Journal of Communication Management, vol. 21 no. 4
Type: Research Article
ISSN: 1363-254X

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