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The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research by describing the resources available through the online family history websites Ancestry.com and FindMyPast.com.

Brief histories of Ancestry and FindMyPast are presented, based on publicly available records and secondary sources. This paper explains the types of data researchers can access via Ancestry.com and FindMypast.com, the costs of access and then provides some examples of how these resources have been used in past research by marketing and advertising historians.

Family history websites such as Ancestry and FindMyPast can provide researchers with access to a wide variety of data sources, such as census and voting records; immigration records; city directories; birth, marriage and death records; military records; and almanacs and gazetteers, but at a cost. In some cases, paying for digital access to records is more convenient, timely and can cost less than travelling to access these same documents in physical form. Depending on the researcher’s geographical location and the country from which records are sought, this can add up to quite a cost savings. When using these sources, it is wise to determine which database contains more of the records you are searching for; Ancestry tends to have better US and Canadian resources, while FindMyPast covers the UK better.

Researchers interested in conducting advertising and marketing history research need access to primary data sources. Given restricted travel budgets and, indeed, restricted travel under COVID-19 conditions, gaining access to primary sources in digital form can allow researchers to continue their work. At any time, gaining access to digital records without having to travel can speed up the research process. Researchers new to the field, and those with many years of experience, can benefit from learning more about family history databases as primary data sources.

Librarians play a critical role in curating, organizing and facilitating access to open data (OD) resources, supporting research, learning and information dissemination. This study aims to explore the use of OD for reference services delivery in academic libraries. It is believed that the concept of OD in librarianship refers to the practice of making publicly available data freely accessible, usable and shareable by anyone.

This research examined how the utilization of OD may affect library services and operations. This paper used the systematic review of literature to answer the research questions; hence, it was a desk study.

Given that there has been recently a research shift in linking OD to library metadata, this study revealed some interesting findings. More specifically, it discovered that incorporating OD into reference services can provide several benefits and enhance the quality and relevance of the information provided to library users. In addition, this paper reported that OD enriches reference services by providing comprehensive, current and interdisciplinary information, supporting evidence-based research, enabling data visualization and analysis, fostering community engagement and promoting innovation.

This paper proposes that libraries that possess extensive collections are in a favorable position to embrace the shift toward becoming OD and open big data libraries. It is also believed that academic libraries, through reference services, meet the challenge of providing access to their institutional repositories by holding many sets of data in various formats and providing various interfaces, developing metadata systems for various data streams, supporting all ecosystems of software and data products for reformatting and reusing large and complex data, and support for data sets identifiers. By actively engaging with OD, librarians can play a vital role in facilitating access to information and promoting the use of open knowledge for academic pursuits.

In the Bollywood film Crow's Egg (Manikandan, 2015), two Indian children eat crow eggs that they collect from trees (taking three out of four eggs and leaving one with the mother crow) because they cannot afford chicken eggs. Because their father is in prison, the children make money by selling pieces of coal that fall off trains to support their working mother. Interestingly, the film shows no images of school in the lives of the two children, aged about seven and 10, and their friends next to them. Unfortunately, there are millions of children in the world who have no room for school in their lives, and they are not just numbers, they are individuals.

This paper aims to provide an examination of the ongoing internationalisation processes undertaken by 30 major multinational Colombian-owned firms. It also presents a theoretical overview and a conceptual framework for the understanding of internationalisation patterns from emerging countries’ multinational enterprises.

This study is built based both on the results collected from comparative case studies based in the literature and empirical observations of Colombia’s patterns. This study observed the evolution in terms of commitment and investment decisions that 30 major Colombian companies have undergone specially within the past decade.

Although, it was found that direct exports is the widespread entry mode of Colombian companies to foreign markets, most of the observed firms preferred the consolidation in host markets through Mergers & Acquisitions instead of using Greenfield investments or joint ventures. These observations might suggest similarities with the process of internationalisation of Asian tigers multinationals, which means that they are consolidating their internationalisation process based on their learning, linkages and leverages capabilities. Furthermore, Colombian companies are following the internationalisation pattern of other multilatinas. These companies have first explorer natural markets for them; in other words, they have first attempt to be established in markets that share psychic features, and similar institutional environments, as psychic and physical proximity reduces risk and facilitates foreseen return of investments, and therefore long-term capital accumulation.

This study has some limitations that suggest further research. First, although the observed firms share one main characteristic: being Colombian-owned multinationals, they belong to diverse fields, so this might pose difficultly for the creation of a framework that explains other multinationals drivers to internationalise. A second limitation is that this analysis does not deepen into the internationalisation patterns of multilatinas from countries other than Colombia; this leaves room for further research questions that might deal with the issue of analysing advantages and disadvantages in the internationalisation process of developing country multinational corporations (DCMCs). A third limitation is that this study does not have a longitudinal approach, so this paper does not intent to provide definitive information about cause-and-effect relationship regarding the drivers for DCMCs to internationalize, instead, this study is intended to provide an analysis of the outward foreign direct investment decisions of Colombian multinational firms.

There is limited research based on primary data on accessing the internationalisation process of Colombian multinational companies. This paper offers a research framework and results which could be replicated in other Developing Country Multinational Corporation (DCMNC), and could also be studied longitudinally. This study includes relevant information on the drivers for international expansion, market selection, perceived obstacles, entry modes and consolidation in host markets via acquisitions that could possibly support managerial decisions.

There is limited research based on primary data on accessing the process of internationalisation of Colombian multinational companies. This paper offers research framework and results which could be replicated in other DCMNC, and also could be longitudinally studied. This study includes relevant information on the drivers for international expansion, market selection, perceived obstacles, entry modes and consolidation in host markets via acquisitions that could eventually support managerial decisions.

The aim of this paper is to investigate causal link between social capital and microfinance by testing the role of social capital in explaining the household's access to microcredit under the group‐based lending approach.

Household level primary data was collected from a rural district of Pakistan. Principal component analysis (PCA) was applied to construct a social capital index, whereas two logit models were developed to predict the probabilities of access to credit. Besides, few qualitative statements have also been used to supplement the results from main empirical analysis and to understand the impact mechanism of social capital on microfinance participation.

Participation in local organizations, heterogeneity of associations and level of both generalized and institutional trust were identified as the key dimensions of structural and cognitive social capital to influence households' access to credit. On the other hand, when these dimensions were combined in a single social capital index, the result indicated that social capital index has no significant effect on microfinance participation. This result provides support to the argument that grouping all the dimensions of social capital into one index may run the risk of losing the explanatory power of social capital.

The results of the study could be encouraging for governments and other development agencies. The existing social capital could be utilized in the design and delivery of microfinance programs as well as other rural development activities. The results of the study also encourage policy makers to invest in the creation of social capital either directly or by providing environment supportive of its creation.

The study is a contribution to the limited empirical literature on social capital and microfinance. This study is the first of its kind in Pakistan and hopefully will contribute to the limited knowledge on social capital literature in the country generally and in the context of rural development specifically.

The purpose of this literature review is to provide a systematic overview and analysis of the trends and methodological issues of empirical scholarship in the Latin American context.

The publications of a 21‐year period (1990‐2010) were reviewed in 45 business journals; 108 empirical studies were found that utilized a Latin American context.

Country‐specific and research design patterns were identified. This paper discusses how three methodological challenges – language, data collection, and response rates – have evolved in the context of Latin America over a period of two decades.

This paper contributes to presenting Latin America as a more tractable empirical context for future qualitative and quantitative scholarship and highlights the feasibility of including this understudied region to test scholars' hypotheses in the developing world.

The purpose of this paper is to present a new data set of comparable employment indicators for South Asian countries, constructed from more than 60 primary data sources from 2001 to 2017.

The main contribution of the paper is to curate the information provided by individual respondents to censuses and surveys, in a way that is consistent across countries and over time. The usefulness of the data set is illustrated by conducting a rigorous assessment of employment characteristics, of changes in employment over time and of the short- and long-run relationships between economic growth and employment growth in South Asia.

The exercise shows that agriculture still employs the majority of the working-age population across the region and, except in Sri Lanka, more than half of the employment is self-employment or unpaid family work. The paper also shows that employment rates are generally decreasing in South Asia, and that in some countries female employment rates are falling rapidly. Seasonal growth patterns are shown to affect the composition of employment, while non-seasonal changes in short-run growth affect the overall level of employment. The paper estimates that, in the long run, one percentage point growth of gross domestic product has led on average to a 0.34 per cent increase in employment.

This paper provides a new employment data set for South Asia, a rigorous assessment of employment trends and changes and an analysis for relationship between economic growth and employment (both quarterly and long-run).

The purpose of this paper is to examine the self-declared sustainability initiatives of the world’s four largest chocolate manufacturers (Ferrero, Mars, Mondelez and Nestlé) and the measures they take to tackle social problems within the context of establishing sustainable sourcing of cocoa in Ghana and the Ivory Coast. Global cocoa supply chains are under continuous media and public scrutiny. Recent incidents of malpractice in supply chain management have left global chocolatiers vulnerable in terms of how they deal with social issues across their global supply chain networks. Critics have argued that there is a lack of consistency and transparency between what companies say and do in upholding sustainable practices across their supply chains.

The authors draw from the sustainable supply chain literature to develop our theoretical parameters and undertake a case-based analysis of the existing sustainability practices of these chocolatiers. Using the insights from this analysis, the authors propose a conceptual framework for a rigorous comparative assessment of self-declared sustainable sourcing initiatives of global agricultural supply chains. The methodology is qualitative and the research method is a secondary-data case study.

Four main parameters were identified and used to compare self-declared initiatives, namely: social sustainability certification from respectable bodies; code of conduct for suppliers; partnerships with the primary supply chain stakeholders; and supplier collaboration programme and improvement initiatives. The case companies chosen have implemented several initiatives, but the most prominent seem to indicate the reliance on third-party certification. Not all companies adopted a supplier code of conduct. The partnerships and collaboration programmes with different associations are presented as efficient for companies as well as farmers. Improvements in the conditions of farmers are advocated as a key result.

This paper is based on self-declared secondary data. Subsequently, it is possible that the case companies did not document some practices; or that companies do not do what they claim.

This paper provides a comprehensive framework for agricultural businesses to compare their sustainability efforts and improve the performance of their supply chains, particularly those who belong to the cocoa supply chains. The proposed framework allows an assessment of initiatives at policy, strategic, tactical and operational levels to improve social sustainability of supply chains.

This paper may help companies to think more clearly about greater transparency and provide the impetus for dealing more effectively with serious social issues in agricultural supply chains such as: child labour, child trafficking, modern slavery, etc. It may also instruct consumers to better understand what companies do as part of their sustainability agenda, alongside the communication of other features of their products, such as quality.

The framework adds value by providing a novel way to systematically compile and analyse data around self-declared sustainable initiatives. Actors within agricultural supply chains can use the framework to assess and drive their sustainability efforts and practices, leading to ways to improve the social performance of their global supply chains.

University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the COVID-19 pandemic. Learning about the differences in priorities for university selection pre- and post-COVID-19 pandemic might help higher education institutions focus on relevant parameters in the post-pandemic era.

This study uses a mixed-method approach, with primary and secondary data (university parameters from the website and LinkedIn Insights). We developed a university selector system by scraping LinkedIn education data of various universities and their alumni records. The final decision-making tool was hosted on the web to collect potential students' responses (primary data). Response data were analyzed via a multicriteria decision-making (MCDM) model. Portal-based data collection was conducted twice to understand the differences in university selection priorities pre- and post-COVID-19 pandemic. A one-way MANOVA was performed to find the differences in priorities related to the university decision-making process pre- and post-COVID-19.

This study considered eight parameters of the university selection process. MANOVA demonstrated a significant change in decision-making priorities of potential students between the pre- and post-COVID-19 phases. Four out of eight parameters showed significant differences in ranking and priority. Respondents made significant changes in their selection criteria on four parameters: cost (went high), ranking (went low), presence of e-learning mode (went high) and student life (went low).

The current COVID-19 pandemic poses many uncertainties for educational institutions in terms of mode of delivery, student experience, campus life and others. The study sheds light on the differences in priorities resulting from the pandemic. It attempts to show how social priorities change over time and influence the choices students make.

It was not until the late 1960s that housing attracted much attention from academic social scientists. Since that time the literature has expanded widely and diversified, establishing housing with a specialised status in economics, sociology, politics, and in related subjects. As we would expect, the new literature covers a technical, statistical, theoretical, ideological, and historical range. Housing studies have not been conceived and interpreted in a monolithic way, with generally accepted concepts and principles, or with uniformly fixed and precise methodological approaches. Instead, some studies have been derived selectively from diverse bases in conventional theories in economics or sociology, or politics. Others have their origins in less conventional social theory, including neo‐Marxist theory which has had a wider intellectual following in the modern democracies since the mid‐1970s. With all this diversity, and in a context where ideological positions compete, housing studies have consequently left in their wake some significant controversies and some gaps in evaluative perspective. In short, the new housing intellectuals have written from personal commitments to particular cognitive, theoretical, ideological, and national positions and experiences. This present piece of writing takes up the two main themes which have emerged in the recent literature. These themes are first, questions relating to building and developing housing theory, and, second, the issue of how we are to conceptualise housing and relate it to policy studies. We shall be arguing that the two themes are closely related: in order to create a useful housing theory we must have awareness and understanding of housing practice and the nature of housing.