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Book part
Publication date: 13 December 2017

Qiongwei Ye and Baojun Ma

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and…

Abstract

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Details

Internet+ and Electronic Business in China: Innovation and Applications
Type: Book
ISBN: 978-1-78743-115-7

Article
Publication date: 19 June 2009

Xiao Fang Du, Stephen C.H. Leung, Jin Long Zhang and K.K. Lai

This paper seeks to apply a framework of collaborative planning, forecasting and replenishment (CPFR) to develop a procurement model for agricultural products.

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Abstract

Purpose

This paper seeks to apply a framework of collaborative planning, forecasting and replenishment (CPFR) to develop a procurement model for agricultural products.

Design/methodology/approach

Considering the biological nature, seasonality and perishable characteristics of agricultural raw materials and products, the paper revises the CPFR reference model. Then, the paper constructs a n‐tier CPFR procurement model by extending a two‐echelon supply chain to a multi‐echelon supply chain and incorporating upstream suppliers in the supply chain. Moreover, the concept of collaborative transportation management (CTM) is integrated into the n‐tier CPFR procurement model. Finally, a case study is analysed and the efficacy of the proposed model is also validated.

Findings

The finding suggests that CPFR approach is applied in the procurement of agricultural products. The case results show that the service level is increased and inventory variance is reduced. The proposed model can thus improve the accuracy of forecasting and reduce inventory losses.

Originality/value

The paper offers a useful insight into procurement of agricultural products. The proposed model is a useful development for the agricultural industry in implementing CPFR in the future.

Details

Supply Chain Management: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 3 April 2017

Xiaofei Zhao, Shengliang Deng and Yi Zhou

The purpose of this paper is to analyze the impact of reference effects on online purchase intention (OPI) of agricultural products in B2C context and to examine how…

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Abstract

Purpose

The purpose of this paper is to analyze the impact of reference effects on online purchase intention (OPI) of agricultural products in B2C context and to examine how consumers’ food safety consciousness (FSC) moderates that impact.

Design/methodology/approach

An empirical survey was used to test the hypotheses. Data were collected from a total of 297 online consumers in China. A structural equation modeling is utilized to assess the relationships proposed in the research model.

Findings

The findings of this study show that reference effects have a significant impact on OPI of agricultural products. Both perceived value (PV) and perceived risk (PR) play a mediating role in the relations between reference effects and OPI, but the mediating effect of the PV is found to be significantly greater than that of the PR. Consumers’ FSC significantly and positively moderates the impact of reference effects on OPI, meaning that the more attention consumers pay to food safety, the greater the impact of reference effects on OPI will become.

Research limitations/implications

First, this study mainly analyzes the positive impact of reference effects on OPI. Future research could discuss the negative impact of reference effects and compare the differences between them. Second, this study only takes the PV and PR as mediators into the research model. Future research could consider adding trust, attitude, and other variables and further explore and clarify the influencing mechanism between reference effects and OPI. Third, this study examines the moderating role of consumers’ FSC but does not fully discuss the moderating role of product categories. Further research could compare the influence of reference effects among multiple product categories.

Practical implications

This study provides valuable insights for agricultural enterprises and online vendors that reference effects are one of the most important factors to influence OPI. It suggests to agricultural enterprises and online vendors that reference effects can be used as a new instrument to influence consumers’ online purchase decisions.

Originality/value

This study for the first time defines reference effects in an online setting and introduces the perspective of reference effects to establish a theoretical model to explain consumers’ OPI of agricultural products. The study reveals the influencing mechanism of reference effects on OPI and thus enriches the theory of online purchase behavior.

Article
Publication date: 3 May 2013

Jing Zhu, Shu Zhang and Wusheng Yu

This paper therefore aims at systematically estimating the agricultural trade induced farm employment effects in China.

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Abstract

Purpose

This paper therefore aims at systematically estimating the agricultural trade induced farm employment effects in China.

Design/methodology/approach

Using detailed agricultural trade and production data during 1994‐2009, the authors estimate the “labor contents” of agricultural trade flows and use these estimates to compute the farm employment effects.

Findings

The authors find that China's agricultural trade has indeed generally developed along its widely believed comparative advantages and disadvantages; however, the farm employment “creation” effect due to labor‐intensive exports has actually been dominated by the employment “substitution” effect due to increased land‐intensive imports, thereby mostly resulting in negative net farm employment in the post‐WTO accession era.

Originality/value

Findings from this first systematic attempt to estimate the trade‐induced farm employment effects do not lend support to the popular notion that increased agricultural trade would help increase farm employment and have important implications for evaluating current and future trade policy in China and elsewhere.

Details

China Agricultural Economic Review, vol. 5 no. 2
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 27 January 2012

Linhai Wu and Bo Hou

Pesticide residue is a stubborn problem affecting the quality and safety of agricultural products in China, and has not yet been fundamentally resolved. The purpose of…

Abstract

Purpose

Pesticide residue is a stubborn problem affecting the quality and safety of agricultural products in China, and has not yet been fundamentally resolved. The purpose of this paper is to study farmers' perception of pesticide residues, as well as the main factors affecting their perception from the viewpoint of farmers. Additionally, this research attempts to explore the basic characteristics of pesticide residues arising in the process of producing agricultural products under the prevailing policy background, so as to provide decision‐making references for the Chinese government to deepen the security management system of agricultural products.

Design/methodology/approach

The structural equation model (SEM) is an analytical tool for the observation and treatment of latent variables that are difficult to observe directly, and for the consideration of inevitable errors. This paper investigates the main factors affecting farmers' perception of pesticide residues in the investigated regions based on the SEM and samples of 241 farmers in six counties (cities and regions) of three districts in the Jiangsu Province of China.

Findings

According to the research, regional difference, farmers' gender, age, years of education, pesticide training and their own demand for safe agricultural products had different influences on their perception of pesticide residues. Additionally, it was difficult to measure the influence of family characteristics on farmers' perception of pesticide residues. Although the present paper only shows a preliminary study, its conclusion provides a reference value for the Chinese government to deepen the reform of the quality and safety regulatory system of agricultural products.

Originality/value

There are many similar studies in overseas countries, but the application of SEM in the study of the main factors affecting farmers' perception of pesticide residues has not been completely reported previously in domestic literatures. The research assumption of this paper has practically verified that corresponding research conclusions of foreign scholars in this field have universality in China.

Details

China Agricultural Economic Review, vol. 4 no. 1
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 22 April 2022

Richard Kwasi Bannor, Bismark Amfo, Helena Oppong-Kyeremeh and Samuel Kwabena Chaa Kyire

This paper aims to assess the choice of supermarkets for purchasing fresh agricultural products among urban consumers in Ghana.

Abstract

Purpose

This paper aims to assess the choice of supermarkets for purchasing fresh agricultural products among urban consumers in Ghana.

Design/methodology/approach

Likert scale was used to investigate reasons for purchasing agricultural products from supermarkets, while heteroskedastic probit was used to estimate the determinants. Beta regression was used to examine the determinants of the proportion of food expenditure on raw/unprocessed agricultural products.

Findings

The principal reasons for purchasing agricultural products from supermarkets are convenience, a guarantee of assorted products, high-quality products and food safety, constant supply of products, conducive shopping environment, excellent customer service and social influence. The probability of purchasing agricultural products from supermarkets is high for consumers who are either males, young, educated, high-income earners or salaried workers. Consumers residing closer to supermarkets have a greater probability of shopping for agricultural products from same. The proportion of food expenditure on unprocessed agricultural products increases with age but decreases with education and distance to local markets.

Originality/value

Few prior studies have investigated supermarket’s surge in developing countries and its connection with consumer food-outlet choice. Unfortunately, little is evident in the extant literature on consumers' choice of supermarkets as purchasing outlets for fresh agricultural products. Hence, this study closes the gap on consumers and fresh agricultural product purchases from supermarkets in Ghana. Results from the study will provide grounding evidence to supermarket owners to adjust their services to meet consumers’ needs and provide relevant information to evolving supermarkets or investors who may venture into the supermarket business on the attributes that influence consumers to use supermarkets as a purchasing outlet.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 7 December 2021

Wenhui Tian, Yanjun Li and Linzhu Li

The paper aims to clarify the influence of different picture contents on consumer's willingness to click pictures when shopping for agricultural products online and…

Abstract

Purpose

The paper aims to clarify the influence of different picture contents on consumer's willingness to click pictures when shopping for agricultural products online and examine the intermediary mechanism and boundary conditions of the impact.

Design/methodology/approach

The paper opted for an empirical study based on the cue utilization theory and information processing theory, including three experiments to test the existence, intermediary mechanism and boundary conditions of the impact of online picture contents of agricultural products on consumers' clicking intention.

Findings

The paper provides empirical insights about the influence of picture contents on consumer's willingness to click when shopping for agricultural products online. The picture of product's production environment or grower on the search result page can effectively improve consumer's willingness to click the product under dual systemic information processing modes. Compared with product pictures, pictures displaying products and production environment can stimulate more cognitive system processing, and pictures displaying products and its growers can stimulate more emotional system processing, both resulting in higher click intention. However, the above effects only exist in the context of non-branded agricultural products.

Originality/value

The research results not only provide practical guidance for merchants, but also fill the gap in the research on the impact of picture contents on consumers in the field of agricultural products in online marketing.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 3
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 1 December 2021

Qinyi Zhang, Wen Cao and Zhichao Zhang

With the rapid growth of the economy, people have increasingly higher living standards, and although people simply pursued material wealth in the past, they now pay more…

Abstract

Purpose

With the rapid growth of the economy, people have increasingly higher living standards, and although people simply pursued material wealth in the past, they now pay more attention to material quality and safety and environmental protection. This paper discusses the lack of motivation for investing in fresh-keeping technology for agricultural products by individual members of an agricultural supply chain composed of a supplier and a retailer by means of mathematical models and data simulations and discuss the optimal price-invest strategies under different sales models.

Design/methodology/approach

First, based on the model of no investment by both sides (NN), this paper considers three models: supplier only (MN), retailer only (NR) and cooperative investment (MR). Then, the authors analyze the influence of consumer price sensitivity and freshness sensitivity on the investment motivation of agricultural products under four models. Subsequently, the paper makes a sensitivity analysis of the optimal strategies under several models, and makes a game analysis of the suppliers and retailers of agricultural products. Finally, we conduct an empirical analysis through specific values.

Findings

The results show that (a) when the two sides cooperate, the amount of investment is largest, the freshness of the agricultural products is highest, and the sales volume is greatest; however, when both sides do not invest, the freshness of agricultural products and sales volume are lowest. (b) The price and freshness sensitivity of the consumer have an impact on investment decisions. Greater freshness sensitivity corresponds to a higher investment, higher agricultural product price, greater sales volume, and greater supply chain member income and overall income; however, greater price sensitivity corresponds to a lower investment, lower agricultural product price, lower sales volume, fewer supply chain members and lower overall income. (c) The investment game between the supplier and retailer is not only related to the sensitivity to price and freshness but also to the coordination coefficients of interest. At the same time, the market position of agricultural products should be considered when making decisions. The market share of agricultural products will affect the final game equilibrium and then affect the final benefit of the supply chain and individual members.

Practical implications

These results provide managerial insights for enterprises preparing to invest in agricultural products preservation technology.

Originality/value

At present, the main problem is that member enterprises of agricultural supply chains operate based on their own benefits and are resistant to investing alone to improve the freshness of agricultural products. Instead, they would prefer that other members invest so that they may reap the benefits at no cost. Therefore, the enterprises in each node of the agricultural product supply chain are not motivated enough to invest, and competition and game states are observed among them, and such behavior is definitely not conducive to improving the freshness of agricultural products. However, the current research on agricultural products is more about price, quality and greenness, etc., and there are few studies on agricultural investment. Through the establishment of the model, this paper is expected to provide theoretical suggestions for the supply chain enterprises that plan to invest in agricultural products preservation technology.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 9 November 2021

Wenhui Tian, Yanjun Li and Linzhu Li

The paper aims to clarify the influence of different picture contents on consumer's willingness to click pictures when shopping for agricultural products online and…

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Abstract

Purpose

The paper aims to clarify the influence of different picture contents on consumer's willingness to click pictures when shopping for agricultural products online and examine the intermediary mechanism and boundary conditions of the impact.

Design/methodology/approach

The paper opted for an empirical study based on the cue utilization theory and information processing theory, including 3 experiments to test the existence, intermediary mechanism and boundary conditions of the impact of online picture contents of agricultural products on consumers' clicking intention.

Findings

The paper provides empirical insights about the influence of picture contents on consumer's willingness to click when shopping for agricultural products online. The picture of product's production environment or grower on the search result page can effectively improve consumer's willingness to click the product under dual-systemic information processing modes. Compared with product pictures, pictures displaying products and production environment can stimulate more cognitive system processing, and pictures displaying products and its growers can stimulate more emotional system processing, both resulting in higher click intention. However, the above effects only exist in the context of non-branded agricultural products.

Originality/value

The research results can not only provide practical guidance for merchants, but also fill the gap in the research on the impact of picture contents on consumers in the field of agricultural products in online marketing.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 2
Type: Research Article
ISSN: 2516-7480

Keywords

Open Access
Article
Publication date: 30 June 2022

Le Bo and Xiaoli Yang

Consumers' willingness to pay premium (WTPP) for two different types of agricultural brand labels (enterprise and regional), are evaluated through a non-hypothetical…

Abstract

Purpose

Consumers' willingness to pay premium (WTPP) for two different types of agricultural brand labels (enterprise and regional), are evaluated through a non-hypothetical Random n-price auction experiment during the online purchase of fresh agricultural products. The purpose of this paper is to evaluate the two WTPP, compare their differences, and explore their sustainability.

Design/methodology/approach

Data were collected in July–August 2020 from a sample of 310 consumers in Liaoning Province, China. A nonhypothetical random n-price auction experiment was implemented in a simulated online shopping environment.

Findings

The results show that WTPP exists, and WTPP level of regional brand labels is higher than that of enterprise brand labels. Consumers' WTPP is sustainable. Consumers with low WTPP for enterprise brand labels and consumers with high WTPP for regional brand labels have stronger willingness to repurchase.

Practical implications

The results have direct practical implications for developing brand agriculture and encouraging “brand consumption”. The results can provide theoretical reference for policymakers, enlightenment for the development and effective dissemination of agricultural brand labels and important information to e-retailers on how to sale agricultural products with agricultural brand labels.

Originality/value

To the best of the authors' knowledge, no previous study has related WTPP and its sustainability for agricultural brand labels in China. We try to fill a gap in literature on consumers' WTPP for agricultural brand labels. And the authors explore the sustainability of WTPP by analyzing the impact of WTPP on repurchase intention and recommendation intention respectively.

Details

British Food Journal, vol. 124 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

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