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1 – 10 of 14Fertility aspirations shape family planning behavior of a couple. Desire to have certain number of children is linked with various micro- and macro-level factors such as…
Abstract
Fertility aspirations shape family planning behavior of a couple. Desire to have certain number of children is linked with various micro- and macro-level factors such as individuals’ characteristics, sociocultural contexts and unconscious personal motivations. Fertility aspirations are an important component of fertility decision-making and a major predictor of childbearing. In India, Uttar Pradesh (UP) is the most populated state with historically high levels of fertility rates as compared to national average. This research is a qualitative exploration of the perspectives and practices of women with respect to their fertility aspirations and family planning behavior in an urban setting. A cross-sectional study was conducted between August 2017 and July 2018 among married women and men of the reproductive age group of 17–49 years using qualitative methods. The study was done in Pakbara, a Census Town (has a minimum population of 5,000) in the district of Moradabad, situated in western UP. It was found that along with personal motivations of having a quality life change in objective circumstances has led to changes in the fertility aspirations of the participants, particularly women. Increasing education, more mobility in public spaces, aspirations for a quality life, exposure to mass media and new job opportunities generate revision of parental aspirations. Couples, particularly from middle and upper-middle classes, limit their family size to attain upward social mobility. Couples from lower economic class have realized that rise of household income has not been commensurate with rise in prices. Thus, restricted childbearing is one way to cope with the situation.
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Sanoobia Iqrar and Azra Musavi
This paper aims to understand the maternal health vulnerabilities of migrant women in slums and explore their challenges during and after childbirth.
Abstract
Purpose
This paper aims to understand the maternal health vulnerabilities of migrant women in slums and explore their challenges during and after childbirth.
Design/methodology/approach
The study used a qualitative approach, including in-depth interviews through purposive and snowball sampling techniques. Thematic analysis was used for analysing data. The consolidated criteria for reporting qualitative studies (COREQ)-32 items were followed for reporting this study.
Findings
The study found that migrant women were highly susceptible to adverse birthing outcomes due to risks involved in birthing, lack of care and hygiene, lack of skilled care in dealing with complicated pregnancies and exposure to domestic and obstetric violence.
Originality/value
The study intends to highlight the narratives of female migrants’ birthing and maternal health challenges. The entire process of childbirth in slums with consequences can result in maternal and infant morbidities and mortalities.
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Pooja Purang, Archita Dutta and Sailee Biwalkar
This study aims to focus on understanding the work–family conflict of Indian women engineers through the lens of identity conflict.
Abstract
Purpose
This study aims to focus on understanding the work–family conflict of Indian women engineers through the lens of identity conflict.
Design/methodology/approach
Semi-structured interviews conducted with 20 Indian women engineers working in India and abroad of varying ages and work experience helped in understanding the types, sources and coping decisions about work–family conflicts experienced by them. Thematic analysis was conducted to analyse the qualitative data.
Findings
The findings reveal that as women engineers negotiate their “engineering” and “woman” identities, work–family conflict manifests as a battle of time and responsibilities, psychological strain and behaviour-based conflict. Furthermore, self-expectations and negative social sanctions play an important role in augmenting the experiences of these conflicts. The results also reveal how women re-strategize their career decisions to conciliate their conflicting identities.
Originality/value
This study furthers the literature on resolving work–family conflict by taking an identity perspective. Recommendations in literature such as work flexibility and part-time work, place the onus on women to increase their capacities to perform different roles better. Examining work–family conflict from an identity perspective allows us to look at the psychological processes underlying the challenges women face in balancing work and home in a male-dominated profession. These give insights into the need to go beyond accommodations in the workplace to redefine gender roles and relations for equal participation of women in the modern workforce.
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This article reflects on our joint experiences co-creating impact through a project in knowledge mobilisation – a website that disseminated resources and facilitated developmental…
Abstract
Purpose
This article reflects on our joint experiences co-creating impact through a project in knowledge mobilisation – a website that disseminated resources and facilitated developmental activities for scholar-activists. We examine this project from the perspectives of the first author who created and ran the website and the second author who participated as a community member from the project’s launch.
Design/methodology/approach
The website attracted a scholarly activist community primarily comprising former and current women academics, who collaboratively informed the first author’s creation of articles, newsletters and workshops, that sought to develop individual and institutional capacities for feminist leadership.
Findings
This project in co-creating impact revealed the yearning and potential academics had for support and belonging. They were drawn to the website because many struggled with overwork, burnout and violence within a system that they did not feel was built for them. They strove to build a community around the website and its associated activities and resources so that they could fill the perceived gaps and heal the felt harms of their institutions.
Originality/value
Our reflections consider the different ways impact may be collaboratively generated through knowledge mobilisation in community, including how feminist redefinitions of impact may be designed and demonstrated in future projects. At the same time, we also critically examine the limitations of attempting to redress institutional issues as individuals without formal authority in those institutions.
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Arup Majumdar, Subba Lakshmi Prabha and Kirti Sachdeva
Secondary research
Abstract
Research methodology
Secondary research
Case overview/synopsis
Victoria’s Secret, a lingerie retailer founded by Roy Raymond in 1977, is the largest retailer in women’s intimate apparel in North America. Nevertheless, the business has been under fire in the recent past for failing to be inclusive and diverse, declining revenues and engaging in high-profile controversies. Victoria's Secret has experienced competition from emerging lingerie brands including Savage X Fenty, which Rihanna established in 2018, ThirdLove and Aerie by American Eagle & Knix. Victoria's Secret tried to reinvent itself in reaction to these difficulties by altering its marketing approach, switching out its “angels” for more diversified models, and launching a new range of cozy, informal loungewear. However, there were conflicting reactions to these initiatives, and the company's sales have been declining.
Complexity academic level
Executive training programs, upper level undergraduate and graduate MBA students in strategic, marketing and general management. Students should understand the basics of strategic management and marketing before undertaking to analyse this case.
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The study aims to investigate how pregnant and nursing mothers’ stories have been neglected in writing about gender, security and spaces.
Abstract
Purpose
The study aims to investigate how pregnant and nursing mothers’ stories have been neglected in writing about gender, security and spaces.
Design/methodology/approach
The study chronicles Agogo Traditional Area’s pregnant and nursing mothers’ resistance and survival in this conflicted environment. The author used photo voices in a participatory photography design to give conflict-area women a voice. Interviews and observations supported this. Pregnant and nursing mothers were sampled using the purposive and snowball sampling techniques. The data analysis considered narrative analysis, photographic and inductive approaches.
Findings
The findings highlighted how these mothers in vicious settings experienced healthcare access and problems, societal issues including gender dynamics, food insecurity, and emotional and psychological well-being.
Originality/value
The findings in this study expand the socio-cultural narratives of pregnant and nursing mothers in violent spaces.
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Emily Nakkawita and E. Tory Higgins
How can we better help consumers deal with threats to satisfying their basic motivational needs? When people fail to meet their fundamental needs for value, truth, and control…
Abstract
How can we better help consumers deal with threats to satisfying their basic motivational needs? When people fail to meet their fundamental needs for value, truth, and control effectiveness, they feel threatened. Are there products and services that can help consumers with these vulnerabilities? Based on a new 2 (prevention value vs. promotion value) × 2 (truth vs. control) motivated activity framework, we argue that different types of motivational threats produce distinct experiences of vulnerability, each of which can be resolved by engaging in unique compensatory activities. This proposal is especially relevant to marketers because brands can use this knowledge to create and promote product and service offerings that directly address these distinct kinds of vulnerability. In this review, we discuss four specific types of consumer threats and examples of branded solutions. We also suggest implications for marketers and open questions that warrant future research.
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Nina Winham, Kristin S. Williams, Liela A. Jamjoom, Kerry Watson, Heidi Weigand and Nicholous M. Deal
The purpose of this paper is to explore a novel storytelling approach that investigates lived experience at the intersection of motherhood/caregiving and Ph.D. pursuits. The paper…
Abstract
Purpose
The purpose of this paper is to explore a novel storytelling approach that investigates lived experience at the intersection of motherhood/caregiving and Ph.D. pursuits. The paper contributes to the feminist tradition of writing differently through the process of care that emerges from shared stories.
Design/methodology/approach
Using a process called heartful-communal storytelling, the authors evoke personal and embodied stories and transgressive narratives. The authors present a composite process drawing on heartful-autoethnography, dialogic writing and communal storytelling.
Findings
The paper makes two key contributions: (1) the paper illustrates a novel feminist process in action and (2) the paper contributes six discrete stories of lived experience at the intersection of parenthood and Ph.D. studies. The paper also contributes to the development of the feminist tradition of writing differently. Three themes emerged through the storytelling experience, and these include (1) creating boundaries and transgressing boundaries, (2) giving and receiving care and (3) neoliberal conformity and resistance. These themes, like the stories, also became entangled.
Originality/value
The paper demonstrates how heartful-communal storytelling can lead to individual and collective meaning making. While the Ph.D. is a solitary path, the authors' heartful-communal storytelling experience teaches that holding it separate from other relationships can impoverish what is learnt and constrain the production of good knowledge; the epistemic properties of care became self-evident.
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