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The study aims to investigate how attribution theory in the context of pricing strategies can help tourism destinations recover from the negative impacts of the COVID-19 pandemic.

The study adopted a qualitative research design using semi-structured interviews to address the lack of research in this area. Interview participants included tourists and tourism customers. The interview responses were then analyzed using “Nvivo” qualitative data analysis software to identify critical themes regarding applying attribution theory to pricing strategies.

The findings revealed that tourists prefer bundled and hedonic pricing strategies that integrate the service providers' pricing strategies' locus of control, stability and controllability. Tourists do not favor dual pricing strategies unless the reasons for price controllability or stability are justified. Tourists also prefer the controllable pay-what-you-want pricing strategy. Although tourists accept dynamic pricing, certain conditions related to price locus, stability and controllability must be met.

The research shows tourists prefer pricing strategies that give them control and flexibility, like bundled packages and pay-what-you-want models. Service providers should integrate pricing strategies that transparent costs and justify price fluctuations. While dynamic pricing is accepted if necessitated by external factors, tourists are wary of unnecessary price changes. Providers can build trust and satisfaction by explaining pricing rationale and offering controllable options like bundles.

The study contributes to the theory by applying attribution theory to the context of pricing strategies in tourism. It also provides innovative recommendations for tourism managers on how to use pricing strategies after the COVID-19 pandemic. The findings offer new insights that extend beyond previous research.

The complexity and ambiguity of COVID-19 presented itself as a ‘wicked problem’ (Rittel & Webber, 1973) for tourism policymakers with no definitive solution to stop the virus or restart tourism across the globe. The reliance on expert advice proposed by international organisations (such as World Health Organisation, WHO, and United Nations World Tourism Organisation, UNWTO) varied across government leaders (Head, 2022). This resulted in mixed outcomes for containing the virus and tourism recovery. This chapter selects Maldives as a case study for exploring how the government tackled COVID-19 as a wicked problem despite having no prior experience in managing a health pandemic and an economy heavily dependent on tourism. The chapter outlines the strategies and policies used by the government of Maldives (a) to lessen the impact of COVID-19 on the economy of Maldives; (b) to apply guidelines proposed by international agencies to manage the health pandemic; and (c) to recover and rebuild the tourism industry. Review studies indicate the bulk of research evaluating COVID-19 and tourism focussed on the United States and China (Yang et al., 2022). Although some studies have explored South-East Asia, small island destinations and their journey towards recovery from COVID-19 remain under represented in literature. Despite the challenges of being a small island destination and limited experience of a health crisis, Maldives has been swift in applying international guidelines to manage the COVID-19 pandemic and recovered tourism in a short time.

The COVID-19 pandemic has reduced much of the complexities of human life, which has affected the multifaceted socioeconomic dimensions and sectors around the world. One of the main consequences of the pandemic is the reduction in physical mobility and shifting toward a more digitally enhanced platform, where activities may be continued given the imposed physical limitations. Global supply chains were broken down into regional and even local ones and travel has been reduced significantly across leisure and nonleisure reasons, among others. While we recognize that these changes would require substantial capital and financial investments, these will not be put to waste given that emerging models, practices, and trends are the “silver linings” of the pandemic onto the tourism sector. Given that one emerging advocacy is the sustainability of tourism destinations under the backdrop of environmental awareness, care, and sustainable use, we also look at how tourism goods and services are put on sale given the adoption of new models. Finally, we envelope the pandemic experience and the induced iterations of local tourism initiatives as an opportunity to look for new and revitalized tourism innovations toward the “next normal.”

This paper analyses the impact of the COVID-19 pandemic on Myanmar’s tourism industry, identifying challenges and innovations, and predicting future trends to foster a resilient and sustainable sector.

The study uses a comprehensive analysis of tourism trends, government and private sector responses and changes in tourist behaviour, employing data, case studies and policy reviews.

The pandemic significantly disrupted Myanmar’s tourism, causing economic losses and shifts towards sustainable, outdoor and cultural experiences. Effective strategies by the government and private sector are aiding recovery and suggesting a more diverse and resilient future.

The research is limited by the availability of data during the pandemic, highlighting the need for ongoing strategy adaptation.

The study recommends digitalization, health protocols, domestic tourism focus and sustainable practices for a robust post-pandemic industry.

The study emphasizes the pandemic’s social impact on tourism-dependent communities and the need for inclusive, sustainable tourism practices.

Itprovides unique insights into COVID-19’s multifaceted impact on Myanmar’s tourism, offering valuable information for future sector strategies.

The literature has well-documented the positive economic effects of both leisure and religious tourism. However, certain events, such as the COVID-19 pandemic and others, can impair the positive effect. Hence, the purpose of this study is to simulate the effect of counterfactual changes in religious tourism on Saudi Arabia’s economic growth during the MATAF expansion project and the COVID-19 pandemic.

The study employs novel dynamic autoregressive distributed lag (DARDL) and kernel-based regularised least squares (KRLS) estimation techniques to analyse data spanning 1970–2022.

The results refuted the positive effect of spiritual tourism, especially during the two events. The simulation results show that a shock in predicted religious tourism will lower economic growth marginally in the short term but substantially in the long run.

The Saudi Arabian government should prioritise strategic infrastructural development such as expanding roads, airports and renovating worship centres during periods of low demand to promote economic growth through religious tourism. This will allow for the accommodation of a growing number of pilgrims without disrupting religious activities. In addition, it is imperative for the government to engage in international cooperation with other governments to proactively avert future pandemics such as the COVID-19 pandemic.

Even though many studies have examined the effect of religious tourism on economic growth, to the best of our knowledge, this study is the first one that simulates the effect of counterfactual changes in religious tourism on economic growth during the MATAF expansion project and the COVID-19 pandemic.

This study aims to disclose the antecedent factors for predicting support for cruise tourism in the Bahamas. It investigated the relationship between residents’ support for cruise tourism and the four indicators that were the positive/negative impact of cruise tourism on the community, perceived conflicts in sharing information and concerns about the COVID-19 pandemic.

Using 278 surveys of local residents near major cruise ports in the Bahamas, this study identified the salient variables in tourism impact and conflict factors. The survey questionnaire was adapted and developed from relevant studies and modified to suit the context of cruise tourism.

The results revealed that residents’ perceived conflict was insignificantly associated with their support for cruise tourism. In contrast, their concerns about COVID-19 and perceptions of the positive and negative cruise tourism impacts were statistically significant in predicting the likelihood of support for tourism.

This study suggests implications for enhancing the long-term growth of the cruise industry, which is vulnerable to environmental threats such as Covid-19.

This study aims to provide an overview, the state-of-the-art “research fronts”, the emerging themes of investigation and a research agenda of crisis communication for destinations’ image.

This research is conducted with a bibliographic coupling study, complemented with an H-Classic classification and a thematic analysis of the articles included in the four clusters provided by the bibliometric methodology (papers dating from 2017 to 2021, both years included).

Based on the bibliometric analysis, four thematic clusters were identified. Two of these clusters supply the “research fronts”, the most current themes in a scientific field: Cluster 1 addresses communication related to tourists’ safety, and cluster 2 enhances the role of stakeholders’ collaboration to create destinations resilience in crisis communication. The other two clusters highlight emerging themes for future investigation: Cluster 3 focuses on recovery marketing communication strategies for a post-crisis era, and cluster 4 analyses how crisis communication strategies contribute to reduce tourists’ risk perception and boosting travel intention. Finally, a future research agenda is proposed, based on the emerging themes from this study.

To the best of the authors’ knowledge, this is the first bibliometric study to analyse crisis communication for destinations’ image (pre-crisis, crisis and post-crisis). This study, which covers the most recent academic literature in this field, provides insights of communication strategies from recent crises and disasters within the “research fronts”. Besides, a research agenda useful for future scholar investigation is proposed with its emerging themes. These rising topics and learnings from past events could be used by destination marketing organisations in crisis communication for destination image recovery in the current post-pandemic scenario or in upcoming crises or disasters.

本研究提供了目的地形象危机沟通的概述、最先进的“研究前沿”、新兴的研究主题以及研究议程。

本文进行了书目耦合研究, 辅以 H-经典分类和对文献计量方法提供的四个集群中包含的文章的主题分析 (论文日期为 2017–2021 年间)。

根据文献计量分析, 确定了四个主题集群。 其中两个集群提供“研究前沿”, 这是科学领域的最新主题：集群 一 解决与游客安全相关的沟通, 集群 二 加强利益相关者合作的作用, 以在危机沟通中创造目的地恢复力。 其他两个集群突出了未来调查的新兴主题：集群 三 侧重于后危机时代的复苏营销传播策略, 集群 四分析危机传播策略如何有助于降低游客的风险感知和提高旅行意愿。最后, 本文提出了基于新兴主题的未来研究议程。

据我们所知, 这是第一个分析了目的地形象的危机传播（危机前、危机和危机后）的, 独特的文献计量研究。该研究涵盖了该领域最新的学术文献, 通过其“研究前沿”提供了有关近期危机和灾难的沟通策略的见解。此外, 本文还提出了具有新兴主题的研究议程。这些新兴话题以及从过去事件中吸取的教训, 可以被目的地营销组织 (DMO) 用来进行灾难沟通, 以便在当前的大流行后情景或未来的危机或灾难中恢复目的地的形象。

Este estudio proporciona una perspectiva general, los “research fronts”- los temas más actuales de una disciplina científica-, los temas emergentes y una agenda de investigación sobre comunicación de crisis de la imagen de los destinos turísticos.

La investigación está basada en un análisis bibliográfico coupling, complementado con una clasificación h-Classics y un análisis temático de todos los artículos examinados con esta metodología bibliométrica (artículos fechados entre 2017 y 2021, ambos años incluidos).

Con este análisis bibliométrico, se identifican cuatro clusters temáticos. Dos de ellos, presentan los “research fronts”, los temas más vigentes de un campo científico: el cluster 1 se refiere a la comunicación realizada para transmitir el concepto de seguridad a los turistas, y el cluster 2 destaca la relevancia de la colaboración de todos los agentes turísticos para crear resiliencia en los destinos en la comunicación de crisis. Los otros dos clusters recogen los temas emergentes de investigación futura: el cluster 3 se centra en las estrategias de marketing para la época de postcrisis y el cluster 4 analiza cómo la comunicación contribuye a reducir la percepción de riesgo de los turistas y, por tanto, a potenciar su intención de viaje. Por último, el artículo propone una agenda de investigación basada en estos temas emergentes.

Hasta donde tenemos conocimiento, éste es el primer estudio bibliométrico especialmente enfocado a la comunicación de crisis para la imagen de los destinos turísticos (con sus tres etapas, precrisis, crisis y poscrisis). Esta investigación, que analiza la literatura más reciente en este campo, proporciona conocimiento sobre la comunicación de las crisis y desastres más recientes, a través de sus “research fronts”. Asimismo, propone una agenda con nuevos temas que están surgiendo en esta disciplina, útil para futuras investigaciones académicas. Dichos temas, junto con los aprendizajes de incidentes pasados, pueden ser usados por las Organizaciones de Marketing de Destinos (DMO, en sus siglas en inglés) para incorporarlos en su comunicación de crisis destinada a la recuperación de la imagen de los destinos turísticos en el actual escenario post pandemia o en futuras crisis o desastres.

Overtourism has been identified as a significant global problem with numbers of negative externalities. The purpose of this paper is to contribute to the establishment of a standard that objectively measures the extent of tourism to produce a dynamic ranking of selected European settlements, as there is a lack of studies using sophisticated statistical methods to analyse secondary data on overtourism.

The 28 selected sites, studied according to their involvement in overtourism, were ranked using multi-criteria decision-Mmaking Methods between 2014 and 2023. Rankings were calculated by VIKOR, TOPSIS and MMOORA, and an aggregate ranking was created by using the cross-entropy optimization. Additionally, the annual changes in the rankings were presented graphically using principal component analysis on a two-dimensional space, referred to as the “sites' space.” Finally, the sites were clustered into three distinct groups based on their level of overtourism: less, medium and more. This was achieved through the use of the K-means algorithm.

Following the onset of the pandemic in 2020, there was a notable decline in overtourism. However, following the year 2021, the numbers began to rise once more, and by 2022, they had returned to their pre-pandemic levels. Among the methods, MMOORA demonstrated the most effective performance in comparison to the optimal ranking.

The applied methods with novel rank aggregation could also shed light on the most relevant indicators to overtourism. These included the number of nights spent in paid accommodation per population, the number of overnight visits per population and the number of air passengers.

The purpose of this study was to examine the impact of strategic leadership (SL) on business operational resilience (OR) in the hotel industry in Egypt, namely, during and after the pandemic. This investigation also aimed to explore the mediating function of crisis response strategies (CRSs) and organisational e-readiness (Oe-R) in this relationship.

The researchers conducted a cross-sectional study using a questionnaire as the primary data collection method. Using partial least squares structural equation simulation (PLS-SEM), the study used a comprehensive sample that targets the general managers of all five-star hotels in Egypt.

Results indicated that SL has a positive impact on CRSs and Oe-R. Furthermore, the results reveal a positive influence of Oe-R on both CRSs and hotel OR. On the other hand, CRSs do not influence hotel OR. The findings showed that CRSs fully mediate the link between SL and OR. However, CRSs do not serve as a mediator between Oe-R and OR. Furthermore, the findings showed that Oe-R partially mediates the link between SL and both OR and CRSs.

The study yields unique and valuable theoretical and practical insights to guide hotel leaders and managers towards adaptive recovery and resilience in turbulent and crisis-ridden environments by demonstrating that the combined mediating function of CRS and Oe-R is more effective in strengthening the relationship between SL and OR.

This study represents a pioneering investigation that establishes a correlation between SL and OR, either through direct or indirect means. The research examines the involvement of CRSs and Oe-R as collaborative mediators in this relationship. Previous studies undertaken in the hotel industry and service sector have not investigated this specific element.

Following the trait activation theory, this study aims to shed light on the influence of tourists’ personality traits on their value co-destruction (VCD) behavior in “revenge tourism”, considering the moderating effect of perceived risk as the environment factor.

A pilot study (n = 204) was first conducted to check the reliability of the measurement scale and remove inappropriate items. Thereafter, a convenience sampling method was used for data collection in the main survey among people (n = 330) who have at least one traveling experience after COVID-19 tourism restrictions have been terminated. Confirmatory factor analysis and structural equation modeling (SEM) were performed for data analysis to testify the theoretical framework proposed.

Results of SEM analysis show that both resilience and altruism of tourists reduced their VCD behavior. What’s more, perceived risk has been found to moderate the relationship between altruism and VCD behavior. As perceived risk increased, the negative impact of altruism on VCD behavior would be weaken.

VCD have been recently emphasized as a key block to the development of tourism industry. This study examines VCD behavior following the trait activation theory. Results of the study can provide new insights on how to mitigate VCD, which would contribute to the preparation for future tourism crisis management, such as the next pandemic.

根据特质激活理论, 本研究旨在揭示游客人格特质及环境因素对“报复性旅游”中价值共毁行为的影响。

本研究先通过预调研检验测量量表的可靠性, 并删除不适当的项目。正式调研采用便利抽样法, 研究对象为COVID-19旅游限制终止后有过至少有一次旅行经历的人群, 共收到330份有效问卷。本研究采用验证性因子分析及结构方程模型进行数据分析, 对提出的理论模型进行验证。

SEM分析结果显示, 游客的弹性和利他主义都降低了他们的价值共毁行为。此外, 感知风险调节利他主义与价值共毁行为之间的关系。随着感知风险的增加, 利他主义对价值共毁行为的负面影响会减弱。

价值共毁是旅游业发展的一个重要障碍。本研究以特质激活理论为基础, 研究游客价值共毁行为。本研究可以为如何减少价值共毁行为提供有价值的建议, 有助于为未来的旅游危机管理做好准备, 如下一次大流行病。

Siguiendo la Teoría de la Activación del Rasgo, el estudio tiene como objetivo arrojar luz sobre la influencia de los rasgos de la personalidad de los turistas en su comportamiento de codestrucción de valor en el “turismo de venganza”, considerando el efecto moderador del riesgo percibido como el factor de entorno.

En primer lugar, se realizó un estudio piloto (n = 204) para comprobar la fiabilidad de la escala de medición y eliminar los ítems inadecuados. Posteriormente, se utilizó un método de muestreo de conveniencia para la recogida de datos de la encuesta principal entre personas (n = 330) que tuvieran, al menos, una experiencia de viaje tras la finalización de las restricciones turísticas derivadas del COVID-19. Para la evaluación del marco teórico propuesto se utilizó el análisis factorial confirmatorio y los modelos de ecuaciones estructurales.

Los resultados del análisis de ecuaciones estructurales muestran que tanto la resiliencia como el altruismo de los turistas redujeron su comportamiento de codestrucción de valor. Además, se ha comprobado que el riesgo percibido modera la relación entre el altruismo y el comportamiento de codestrucción de valor. A medida que aumenta el riesgo percibido se debilita el impacto negativo del altruismo en el comportamiento de codestrucción de valor.

Recientemente se ha destacado que la codestrucción de valor es un obstáculo clave para el desarrollo de la industria turística. Este estudio examina el comportamiento de codestrucción de valor siguiendo la Teoría de la Activación del Rasgo. Los resultados del estudio pueden proporcionar nuevos conocimientos sobre cómo mitigar la codestrucción de valor, lo que contribuiría a la preparación de la gestión de futuras crisis turísticas, como la próxima pandemia.