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The purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in relation with generic luxury designer facemasks.

A quantitative approach was adopted in this study, and data were collected via an online consumer panel from 390 existing Australian luxury consumers, aged 18 and above. Stimuli that represented the two upcycling conditions (remnants and past collections) and a control condition (generic product) from an actual Burberry-branded facemask were designed for the study. The collected data were analysed using the least partial square and multi-group analysis of the structural equation model

The findings indicate that consumers do not perceive Burberry facemasks made from upcycled remnant materials and previous collections have superior aesthetic or self-expressive benefits to them when compared to the generic Burberry masks. In the same vein, both upcycled categories do not provide superior instrumental values through economic benefits or safety when compared to the generic Burberry masks. Hence, terminal and instrumental values had no influence on the attitude and brand desirability for upcycled luxury designer facemasks, in relation with generic luxury designer facemasks.

The results indicate that strategies will have to be better designed to have a balance between safety features (as opposed to fashion) and luxury desirability of the brand to better capture the market for difference consumer values for the facemasks. As this is a relatively low involvement product, the pricing strategies must be re-evaluated.

This study offers empirical support for the proposition that different upcycling methods in the name of sustainable practices may have different functions for different consumer values in luxury marketing implementations. For the choice of facemasks during the COVID-19 pandemic, it provides empirical evidence for consumer choice for the different types and how it can be used to elevate luxury brand desirability.

Face masks are the most recommended precautionary measure since the emergence of SARS-CoV-2 since 2020 and the most useful PPE against this virus and its variants so far. This study aims to develop reusable and biodegradable mask from 100% regenerated bamboo or/and its blend. Selection of natural and regenerated textile materials is to minimize generation of solid waste. This attempt will eventually protect our earth by minimizing or better discontinuing the production of the disposable nonbiodegradable face masks available worldwide.

Hundred percent regenerated bamboo and 50:50 bamboo:cotton were selected to knit plain and interlock fabrics for manufacturing of reusable sustainable face masks. A 2³ 3²-mixed-level factorial design was applied to study the effect of liquor ratio and temperatures, fabric structure, blend ratios and finishes at three different levels. Model 2³ 3² has two factors (liquor ratio and temperatures) at three levels and three factors (fabric structure, blend ratios and type of finish) at two levels. Knitted fabrics were then applied with antibacterial finishes; sanitized T99-19 and sanitized T27-22, separately at three different liquor ratios (1:10, 1:12 and 1:15) and temperatures (45, 55 and 65 °C) via exhaust method. After completing processing, fabric thickness, pilling resistance, dimensional stability, bursting strength, Berger whiteness index, air permeability and antibacterial properties of each trial were evaluated using standard test procedures.

Selected fabrics treated either by sanitized T27 or sanitized T99 in a liquor ratio of 1:15 against 65 °C, showed excellent bacteriostatic/bactericidal activity. However, 100% regenerated bamboo interlock knitted fabric treated with sanitized T99 in a liquor ratio of 1:15 at 65 °C has the most desired values of dimensional stability, pilling resistance, Berger whiteness, fabric thickness, air permeability and bursting strength which made it the best for the manufacturing of the masks. Reusable mask is comprised of three layers in which the first and the third layers were of selected 100% regenerated bamboo fabric while a PM2.5 filter was inserted in between. Bacterial filtration efficiency, particle filtration efficiency, biocompatibility and microbial cleanliness will be evaluated in future, to compare the performance of proposed reusable and biodegradable face mask with N95 masks and other fabric masks available commercially.

This study resulted in a development of reusable eco-friendly facemask which was not attempted by the preceding investigations. Outcomes of this work pave the way for a greener and safer earth by using easily obtainable regenerated bamboo fabrics, antibacterial finishes and knitted structures.

This study aims to examine the impact of COVID-19 on tourism and hospitality small and medium-sized enterprises (SMEs) in an emerging country located in Latin America and identifies service innovation strategies adopted by these firms to survive a prolonged crisis.

A qualitative investigation was conducted drawing on a framework of imposed service innovation. Data were obtained from in-depth interviews with owners/managers of 20 SMEs in the hospitality and tourism sector in Chile.

Findings show that the effect of COVID-19 on SMEs includes a decline in demand due to lockdowns and restrictions, with minimal government support. Tourism and hospitality SMEs developed different service innovation strategies to confront the crisis, and several businesses were even able to exploit new opportunities for future growth.

The effect of COVID-19 and SMEs' service innovation strategies to confront a prolonged crisis is a topic that is largely unexplored, particularly in the tourism and hospitality sector. The findings contribute to the literature on emerging markets, crisis management and SME innovation in tourism and hospitality. The findings provide managerial implications for SME managers, governments and policymakers.

The purpose of this study is to present a systematic review of the effects of COVID-19 on the conventional textile production subsector. The emergence of the COVID-19 virus in 2019 has subsequently caused many problems, such as unemployment, business closures, economic instability and high volatility in the global capital markets amongst others within the wider manufacturing industry including textile production.

Relevant secondary data are obtained from the Scopus database and Statista. Based on the data analysis of 21 seed articles, three research themes are identified: challenges in the textile industry, new material innovations or solutions and the textile industry performance.

The results reveal that the COVID-19 pandemic has affected the textile industry, disrupted the supply chains of this industry, affected profit margins, stopped employment and impacted the retail of products to customers. Aside from the negative repercussions, there are also good sides to the pandemic which, for instance, range from advanced material innovations to textiles with anti-microbial, self-cleaning and anti-bacterial properties that would limit the transfer of the virus.

Findings reinforced the need for effective strategies and investments in the research and development departments of the various firms in the textile industry to innovate operations and novel materials for the next global pandemic.

Many companies have adopted novel strategies and practices that are helping them to survive the pandemic. This study, therefore, recommends further investigation into material innovations and reimagining strategies by companies and the supply chain within the textile industry so that it is protected against future crises.

This study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the new marketing and operational strategies, and reveals the corresponding business challenges of a footwear enterprise in Hong Kong during the COVID-19 pandemic.

A comprehensive literature review is first conducted to identify the research trends in fashion industry during the COVID-19 pandemic. A qualitative exploratory case study is then used to illustrate how a footwear enterprise has coped with the COVID-19 pandemic.

The case study has showed that omni-channel retailing, collaboration with e-tailers, quick response system and mixed production strategy are adopted in the targeted case during the COVID-19 pandemic. Besides, the targeted case has also faced the challenges in the areas of sales, customer relationship management, and demand forecasting and inventory planning during the COVID-19 pandemic.

This study provides managerial insights on the real practices used to deal with the COVID-19 pandemic and proposes various academic future research directions in fashion industry based on the real-world observations.

Malaysia transitions from a pandemic to an endemic state, beginning on April 1, 2022. The dietary intake and physical activity of university students were altered during the COVID-19 pandemic confinement period, but there is limited information on this topic in the post-COVID-19 period. This cross-sectional study aims to understand gender differences in dietary intake and physical activity among university students and investigate the factors influencing their body mass index (BMI) in the post-COVID-19 period.

The questionnaire used in this study comprised three main segments: sociodemographic information, a semiquantitative food frequency questionnaire and the International Physical Activity Questionnaire.

Results indicated that males exhibited significantly higher (p < 0.05) mean intakes of total dietary energy and macronutrients compared to females. Compared to the Malaysian Recommended Nutrient Intakes 2017, 76.4% of males and 68.8% of females had a sufficient daily energy intake. The majority of males (52.7%) and females (46.4%) were moderately physically active. Regression analysis revealed that male university students with lower fiber intake (ß = −0.309, p = 0.002) were significantly associated with higher BMI reading after confounding adjustment. However, a similar trend was not observed in female university students.

Understanding the gender differences in dietary intake and physical activity can provide insights into the development of effective gender-specific health promotion strategies and the formulation of policies aimed at promoting healthier lifestyles among university students in the post-COVID-19 pandemic era.

This study provides insights into the gender differences in the dietary and physical activity habits of university students, as well as the factors influencing their BMI in the post-COVID-19 pandemic era.

Social media has significantly impacted the value creation processes within the consumer–brand relationship. This study aims to examine value formation processes within a cosmetics social media brand community and to establish the types of value formation associated with different categories of interactions within a social media brand community.

The research adopted a netnographic approach and followed the operational protocols of netnography. Conversations in one large cosmetics social media brand community were observed and downloaded for analysis over a two-month period. Examples of value-creation and formation processes were identified using netnographic interpretative procedures to develop higher-order themes.

The findings supported the creation of a “Consumer and brand value creation and co-creation framework” highlighting disparate value types within the following interactions: consumer-to-consumer; brand-to-consumer; and consumer-to-brand. The identified value types were specific to the actors (i.e. consumers and brands) involved in value formation processes. The analysis also revealed consumers’ ability to independently generate value through direct interaction with a social media brand community and the brands’ role in supporting consumers in value formation through value facilitation.

The pivotal role of disparate actors’ interactions in value formation processes is highlighted, alongside the autonomous ability to form value with the aid of resources stored and shared within the social media brand community. The network of interactions and value-creation processes contribute to a holistic understanding of the interactions in a social media brand community. Furthermore, the research explores and highlights the emerging role of social media brand communities as “value vestiges”.

The purpose of this study is to understand the situation of hotels and tourism industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by COVID-19 to the hotel business and tourism industry by examining the factors that have an influence on hotel’s customer satisfaction rating and revisit intention through an integration of service quality (SERVQUAL) framework and expectation-confirmation theory (ECT).

The SERVQUAL and ECT were considered the underpinning theoretical models but are integrated and extended by including a few additional variables. Data were collected from 458 respondents of travelers and hotel customers in Malaysia and analysed by applying partial least squares structural equation model technique.

The empirical results established that significant positive relationships exist between the three newly emerged independent variables (IVs), namely, hygienic practice, greenness of service and digitalization and hotel customer satisfaction towards hotel revisit intention, and only two variables from SERVQUAL, namely, reliability and assurance, have a significant relationship with hotel customer satisfaction towards hotel revisit intention. The results reveal that customer satisfaction has significant direct effect between above-mentioned IVs and customers revisit intention.

The use of purposeful sampling method in only one country might limit the generalizability of the results. Future research should be planned to duplicate the current study using a sizable sample of participants from multiple countries and include other related factors related to the pandemic phenomena such as safety, hotel location and health value offered.

Theoretical findings imply that service quality is a dynamic theory that should be examined continuously to achieve sustainable and resilient performance in today’s competitive business environment, as some modifications inevitably occur over time and new factors could be emerged. Regarding practical implications, study findings proved the great significance of assurance, reliability, digitalization, greenness and hygienic practices on customer satisfaction towards intention to revisit to hotel. Therefore, it is critical for hotel management to retain hotel business industry in a way that fits and matches customer’s health protection, meets customer’s newly prompted expectations and needs and ensures resilience during unsettled times.

This study is unique as the newly emerged variables are included in the research framework, and thus it helps to close the literature gap by introducing an integrated SERVQUAL and ECT theoretical model, which rarely performs in this context and can be replicated or extended with validated scales. This study contributes to enhancing hotel and tourism sustainable service quality performance to achieve myriad economic and health values.

Due to the global COVID-19 pandemic, UNESCO Landscapes and World Heritage sites have faced unstable situations. Both at the sites themselves and in the research centres, universities and even the homes of the people involved, they have acted and responded to the best of their ability. In this context, the aim of the comparative analysis of different cases carried out here is to understand the main effects of the pandemic in the short term. On the one hand, the purpose is to determine what the general response trends have been and, on the other, to measure the resilience capacity in each case.

Up to eight cases studies representing different and diverse kinds of Heritage and Protected Natural sites from Southern Europe and America are compared.

In a context of uncertainty, new responses, unique opportunities and hitherto unseen weaknesses have arisen in research and management of natural and cultural heritage. In general terms, the dialogue between officials, technicians and researchers that have put together this article underlines the need to work towards a governance model that engages everyone in dialogue. Discrepancies between overlapping strategies and plans, which is the main conflict detected, should be avoided while a decentralisation of policies could be more operational. In this sense, situated knowledge may be of help in configuring practical management tools.

This paper compares and contrasts for first time the effects of the pandemic in Europe and Latin America. This exercise has provided a valuable diagnostic for present and future heritage management.

The COVID-19 pandemic offered a unique glimpse into the resilience of construction projects, shedding light on several learning opportunities. The purpose of this paper is to develop propositions for the improvement of resilient performance in construction in the post-pandemic era.

The propositions were developed based on an empirical study in Brazil. Data collection involved the analysis of regulations, interviews with health experts, managers, and workers, in addition to non-participant observations of the use of 37 control practices in 39 construction sites comparing the work-as-imagined and the work-as-done. The practices were classified in a hierarchy of controls.

Seven propositions for the improvement of resilient performance were developed, addressing collaboration between construction companies, slack resources, new health and safety practices, production planning and control, digital technologies, visual management, and organizational culture. These propositions emphasize organizational support for resilience. This is in contrast to the nature of most observed practices (57%) that relied on administrative controls and personal protective equipment, which are measures dependent on behaviors that resemble resilience at the individual level.

Although much has been studied on COVID-19 implications for construction projects, previous empirical studies have not adopted the organizational resilience perspective as the main theoretical background.