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Book part
Publication date: 30 September 2024

İsmail Uzut and Serap Özdemir Güzel

Digital detox practices seek to encourage tourists to disconnect from their devices and immerse themselves in the destination they are visiting. This may involve activities such…

Abstract

Digital detox practices seek to encourage tourists to disconnect from their devices and immerse themselves in the destination they are visiting. This may involve activities such as meditation, yoga or simply abstaining from social media and email. The impact of digital detox practices on tourist experiences can vary depending on the individual. While some tourists may find it difficult to disconnect from their devices, others may appreciate the opportunity to fully engage with their surroundings without distractions. Ultimately, digital detox practices have the potential to promote mindfulness and enhance the overall travel experience for those who are willing to try them.

In this section, digital detox defined and different forms are mentioned. The motivation factors of digital detox tourism activities carried out in this context and destinations and businesses for digital detox holidays will be examined. The chapter concluded by analysing the feedback obtained from consumers on TripAdvisor. This chapter provides a valuable contribution to the present digital detox tourism, which is in the market as a new touristic product by offering a comprehensive literature review. In addition, the chapter examines the review of comments made by tourists on TripAdvisor about digital detox tourism. The chapter further offers recommendations to tourism businesses on how to enhance their services in this domain. As a result, this section is expected to make a valuable contribution to both the academic literature and the tourism industry, specifically in the area of digital detox tourism.

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Marketing and Design in the Service Sector
Type: Book
ISBN: 978-1-83797-276-0

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Book part
Publication date: 23 September 2024

Lilibeth C. Aragon, Jocelyn Y. Camalig and Ivy Charisse T. Pagulayan

This chapter focuses on cycle tourism using Bambike (Bamboo Bike) as sustainable transportation in the heritage site of Intramuros to promote cultural awareness and environmental…

Abstract

This chapter focuses on cycle tourism using Bambike (Bamboo Bike) as sustainable transportation in the heritage site of Intramuros to promote cultural awareness and environmental preservation. Bambike is a bicycle where parts are made from natural bamboo and abaca with aircraft grade alloys tested for durability that passed the standards in the industry. The purpose of this chapter is to determine the value of cycle tourism using Bambike to promote green tourism in Intramuros and preserve its attractions. Its significance and benefits as to economic, environmental, and sociocultural impacts have been analyzed. The information source and data collection for this research was from the selected local and international tourists in Intramuros who have experienced and booked a trip with Bambike. An interview with structure questionnaire was done for the tourists and Bambike staff. It was concluded that Bambike can contribute to create site awareness leading to desire to preserve the heritage sites of Intramuros.

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Revisiting Sustainable Tourism in the Philippines
Type: Book
ISBN: 978-1-83753-679-5

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Book part
Publication date: 4 October 2024

Maximiliano E. Korstanje

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Of Tourists and Vagabonds in the Global South
Type: Book
ISBN: 978-1-83608-045-9

Book part
Publication date: 23 September 2024

Celyrah B. Castillo and Marie Jel D. Bautista

In the realm of postpandemic perspectives, tourism was awakened to see that atop economic viability is resiliency. Shift in the demand to visit ecotourism destinations became a…

Abstract

In the realm of postpandemic perspectives, tourism was awakened to see that atop economic viability is resiliency. Shift in the demand to visit ecotourism destinations became a valuable opportunity to the local community to capitalize on natural resources as primary precursor for livelihood, substantiating their communal role as bailiffs in the conservation of protected landscapes and mitigators of the negative tourism implications. As tourism initiates in rethinking sustainability and inclusivity, the postpandemic paradigm in destination planning became anew. Aside from being an agritourism destination, Nueva Ecija has been promoted as an emerging ecotourism destination. Various literature has evaluated local ecotourism destinations in the Philippines, yet few literature examined the potential of Nueva Ecija. The emerging popularity of the province's ecotourism postpandemic beckons the inflow of tourists compelling for an in-place policy toward sustainability. The study aims to underscore the destination branding of Nueva Ecija as a tourist destination using a strategic framework derived from ecotourism concepts and best practices. Qualitative data from various tourism stakeholders were collected, and internal and external factors were analyzed. Results of the study may serve as a foundation toward a unified framework to assess and strengthen ecotourism destinations toward sustainability and tourism destination resiliency.

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Revisiting Sustainable Tourism in the Philippines
Type: Book
ISBN: 978-1-83753-679-5

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Book part
Publication date: 9 September 2024

Rainer Hartmann and Antje Krueger

This case study from The Gambia is based on the research project ‘Transnational Relationship Establishment: Diaspora Tourism and Circular Migration’. It introduces the development…

Abstract

This case study from The Gambia is based on the research project ‘Transnational Relationship Establishment: Diaspora Tourism and Circular Migration’. It introduces the development and problems of migration in West Africa and specifically in The Gambia. Beyond migration policy, it looks at the structures and motives of migration in one of the poorest countries in Africa, which is characterised by extreme dependence on remittances from the diaspora. Furthermore, The Gambia has a very high share of tourism in gross domestic product (GDP), which leads to a high dependence on tourists and tour operators from Europe. Taken together, these aspects pose major challenges to the country’s tourism policy in terms of contested ‘wicked problems’. The purpose of this chapter is to use qualitative analysis to describe the significance and impact of diaspora tourism and transnational relationships and circular migration of Gambians on their homeland. One focus is on examining the development potential of forms of tourism associated with members of the diaspora and their home countries. Another focus is on how plurilocal familial, economic and sociocultural ties can be shaped and maintained and remigration processes initiated through the study of transnational relations.

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Tourism Policy-Making in the Context of Contested Wicked Problems: Politics, Paradigm Shifts and Transformation Processes
Type: Book
ISBN: 978-1-83549-985-6

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Book part
Publication date: 18 September 2024

Do Hai Yen, Truong Thi Xuan Dao, Huong Trang Pham, Jackie Lei Tin Ong and Phuong Mai Nguyen

This study combines perceived knowledge, perceived psychologic risk with Theory of Planned Behaviour (TPB) to examine the influence on tourists' intention to choose a safe…

Abstract

This study combines perceived knowledge, perceived psychologic risk with Theory of Planned Behaviour (TPB) to examine the influence on tourists' intention to choose a safe destination and willingness to pay (WTP) more for safety measures. An online survey was conducted in 2021 to approach tourists globally. After 10 weeks, we received 365 valid responses. SmartPLS software version 3.3 was applied to run structural equation modelling to test the proposed hypotheses. Research results reveal that intention to choose a safe destination mediates the relationship between perceived knowledge of COVID-19, perceived psychological risk and the WTP more for safety measures while moderating role of educational level is also addressed. In turn, perceived psychological risk mediates the relationship between perceived knowledge of COVID-19 and intention to choose a safe destination. As a result, this study implies that destination managers should take actions to promote their WTP more for safety measures.

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The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

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Book part
Publication date: 2 October 2024

K.S. Chandrasekar

Kerala is considered to be the must-see locations in a life time of a tourist. Tourism has become an important vital cog in the economy of the state of Kerala. The state boasts of…

Abstract

Kerala is considered to be the must-see locations in a life time of a tourist. Tourism has become an important vital cog in the economy of the state of Kerala. The state boasts of an excellent road and rail networks, lakes and natural canals and the backwaters. The study was done in the back water destinations – Alappuzha, Kollam, Kottayam and Kuttanad. The study was carried out to learn about the relationship between the brand name of the backwater tour operator, the offers they give and the selection of backwater destination post-COVID-19. This descriptive study was conducted through a survey method. The study used qualitative approach by using a questionnaire and the total sample composed of 400 respondents. Analysis was done with the help of chi-square. The researcher found that there exists a significant relation between offers in tour package and backwater destination, but there is no significant relation existing between brand name and selection of a backwater destination.

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Resilient Businesses for Sustainability
Type: Book
ISBN: 978-1-83797-803-8

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Book part
Publication date: 18 September 2024

Fathimah Nachia Syed and Narentheren Kaliappen

The research about the concept of Halal tourism has emerged recently. It becomes the vital factor in determining the tourists's satisfaction or their loyalty. Thus, this concept…

Abstract

The research about the concept of Halal tourism has emerged recently. It becomes the vital factor in determining the tourists's satisfaction or their loyalty. Thus, this concept needs to be developed in certain areas because it still not acknowledged. The purpose of this study is to align the theoretical foundations of Halal tourism to conventional tourism paradigms. It investigates the value of Muslim tourists' perception in the context of Malaysian tourist destination. The six variables of Muslim tourist perceived value (MTPV) are examined such as quality, price, emotional, social, physical and non-physical attributes. The respondents of the research are a total of 205 Muslim tourists in Langkawi, Malaysia during October 2021 (Langkawi Tourism Bubble). The results indicated four (4) variables have impacts on tourist satisfaction. Practical implications will impact towards cognitive, affective and Islamic (i.e. Halal) values on tourist satisfaction. It was examined as one of the priotitize destination experience on tourist satisfaction. The findings provide Malaysian tourism with significant managerial implications. It also impacted the Halal tourism as a new approach specifically in the post COVID-19 era. Hence, in improving Muslim tourist satisfaction, destination marketers should consider the Halal tourism. Tour agencies also should scrutinize the product and services value including destination attributes that they offer. The destination's competitiveness will be strengthened with the right destination attraction, facilities, accommodation and activities that suit Muslim tourists.

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The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

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Book part
Publication date: 18 September 2024

Aishwarya Singh Raikwar and David T. Easow

Indian Ocean region (IOR) is a coveted maritime space in the international arena because of its unique positioning and importance. The third largest water body on the planet Earth…

Abstract

Indian Ocean region (IOR) is a coveted maritime space in the international arena because of its unique positioning and importance. The third largest water body on the planet Earth holds great economic significance and sustains the livelihood of its people. While the blue economy (BE) approach gains momentum worldwide, following this for the responsible consumption of ocean resources, India too pursues and has developed a draft policy on the BE. Maritime and coastal tourism is one of the prime areas contributing to this framework of BE. This study will explore the advances in BE prospects of Indian Tourism and highlight the elements of branding a BE Destination in the region. India being a key player and an emerging economy, situated at a transitional maritime position is strategic in nature. India as a country is a strong contestant for the title of tourism hotspot but with its highly regarded destinations, it surprisingly attracts fewer tourists. The paper examines secondary sources of data and attempts to review the untapped potential of the brand India in this vast maritime space. There is enough literature available on destination branding but this paper stands out with its unique and innovative approach that combines economic aspects with maritime sustainability and surely add value to this field of knowledge. This chapter presents the recommendations for BE-led repositioning of India tourism in the IOR. To achieve higher productivity and sustainability, a socioeconomic transformational shift is required in the segments of the tourism sector.

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The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

Keywords

Book part
Publication date: 18 September 2024

Mohd Hairul Mohd Salleh, Yuzine Esa and Rozihan Mohamed

Most Asians are directly or indirectly dependent on agriculture, and most live in rural areas. Since Asia is primarily an agricultural economy, rural tourism and agrotourism are…

Abstract

Most Asians are directly or indirectly dependent on agriculture, and most live in rural areas. Since Asia is primarily an agricultural economy, rural tourism and agrotourism are critical in enabling growth. Agrotourism is a term that refers to the fusion of tourism and agriculture. The freshwater turtles (Batagur sp.) are a group of six turtles that once roamed southern Asia's great rivers and estuaries from the Indian Subcontinent to the Indonesian islands. Therefore, this review is to investigate the current state of agrotourism in Batagur sp. conservation and assess the associated challenges and opportunities. This review paper recognized the impacts and benefits for the rural site as an agrotourism industry. Moreover, three initiatives in Batagur sp. conservation programs were also discussed. Agrotourism, with a focus on the conservation of Batagur sp., is a vital driver of economic growth in rural Asian regions. It diversifies rural communities' income sources, enhancing economic stability and resilience.

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The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

Keywords

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