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The aim of the present study was to identify the pattern of intergenerational relations in interdependent society, examine the role of family functioning on it and the role of demographic variables (location, economic class, and familial role) on intergenerational relations, and study the processes of different types of intergenerational relations (solidarity, ambivalence, and conflict). India being an interdependent society emphasizes the family bonds where more than one generation cohabits together. Thus, exploring the intergenerational ties and family dynamics becomes an important factor to examine. The present study anchored in Kagitcibasi’s Family Change Theory investigates intergenerational relationships in India, examining the shift from joint to modified extended families. With 720 participants in urban and rural areas, the research explores cultural attitudes, socioeconomic variables, and coping strategies and intergenerational dynamics within families. Findings reveal prevalent solidarity, ambivalence, and affection, with rural–urban distinctions. The study underscores the importance of understanding intergenerational dynamics, providing insights for scholars, policymakers, and social workers to enhance support networks. The research contributes valuable knowledge to address evolving family needs in the context of changing societal norms and economic factors.

There are multiple threats that cause consumers to be vulnerable in the marketplace, with poverty being a leading cause. Impoverishment often negatively impacts access to multiple categories of goods and services that consumers require to experience a reasonable quality of life. While there is research that explores the underlying factors that lead to resource deficits and marketplace restrictions, as well as their physical and emotional outcomes, an understanding of what is necessary to survive and thrive across societies is more elusive. To this end, our chapter carefully examines the concept of consumption adequacy (CA), which historically captures consumer needs for food and potable water, socially acceptable clothing adapted to weather conditions, safe housing that provides for privacy needs of occupants, preventative and remedial health care, and opportunities to grow and advance through education and training. After briefly summarizing the extant literature, each is described in turn, and ways of empirically investigating them across societies are advanced. This chapter closes with both marketer and public policy implications.

Scholars, activists, and policymakers have paid increasing attention to housing instability, especially where eviction is a cause. Housing instability is a dynamic process rather than a discrete catastrophic event, and eviction imposes vulnerability on consumers. Even the threat of it can trigger the onset of a crisis. In this project, we deepen the understanding of eviction by exploring its use in property management practice. We begin by summarizing its definition and causes from a cross-disciplinary and still-evolving literature. We then provide an extended example of how eviction can be used to pursue strategic and financial goals using rental markets in Arkansas as an example. Arkansas is characterized by a quintessentially laissez-faire regulatory environment that imposes few restrictions on property owners. We conclude by posing questions that should be at the forefront of a vulnerability-focused, policy-oriented research agenda on eviction.

Vulnerabilities in subsistence marketplaces arise from the multifaceted deprivation that characterizes poverty. Associated with low income is low literacy, leading to vulnerabilities in terms of thinking, feeling, and coping. We review literature on vulnerability and on subsistence marketplaces, bringing out the confluence of vulnerabilities consumers in these contexts face. We also describe marketplace literacy, a way of addressing vulnerabilities and developing capabilities. We provide a case study of women in agriculture and conclude with a discussion of implications for research, education, and practice.

Poverty is a powerful context that affects billions of consumers around the world. An appreciation of this context and the ways it shapes thoughts, feelings, and behaviors is essential to understanding the vulnerabilities of low socioeconomic status (SES) consumers. We synthesize research on consumption in poverty by reviewing some of the social vulnerabilities and frequent neglect, discrimination, and stigmatization encountered by low-SES consumers, as well as the cognitive challenges emerging from the experience of financial scarcity. These social, cognitive, and societal vulnerabilities highlight the importance of behaviorally informed programs and policies to address consumer vulnerability in contexts of poverty.

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.

This chapter advances our understanding of vulnerable consumers by exploring new relationships between resource scarcity and consumer decision-making. Although resource scarcity often prompts individuals to pull back on spending, recent research has shown that it can also increase consumers' motivation to engage in behaviors that fulfill their need for personal control. We extend this stream of research by offering the novel proposition that because resource scarcity motivates the desire for control, activating thoughts about scarcity will increase consumers' interest in products offering self-improvement benefits. We offer initial empirical evidence for when resource scarcity causes consumers to forgo their desire to save by increasing their willingness to pay for products that offer self-improvement benefits. In doing so, this chapter (i) highlights resource scarcity, a state of vulnerability, as an antecedent to the desire for self-improvement, (ii) provides a more nuanced perspective on the motivational underpinnings of resource scarcity and its effects on consumption, and (iii) sheds light on when resource scarcity can increase rather than decrease consumer spending.

Despite Bangladesh’s continued attempts, gender disparity in the workplace has long been a concern, and progress has been slow. Studies conducted earlier indicate that working women in Bangladesh experience an unwelcoming work environment, leading to unequal pay and limited opportunities for their career growth. Academic literature focuses little on the connection between gender and the physical work environment. This chapter focuses on the connection between the masculinist culture of organizations, how work is carried out, and workplaces are set up, illuminating the crucial role played by the built environment in maintaining gender equality. Infrastructure, spatial design, safety measures, amenities, and the biased culture often influence the obstacles to women’s long-term success in the workplace. This chapter investigates and comprehends the constraints female employees encounter in Bangladesh during their work by scrutinizing the influence of the physical space and the biased socio-psychological environment. As women’s long-term professional progress depends on how these elements are interrelated, improving the environment is the first step toward a fairer and more empowered work environment. A qualitative approach has been used in this study. Seventy-eight Bangladeshi graduate, working women have participated in this research. The results show that, regardless of efforts, the environment in Bangladeshi workplaces is inhospitable, directly affecting women’s careers. Building a welcoming workspace accommodating all genders is crucial for creating gender parity and promoting long-term professional growth. Therefore, this research suggests that the government should capitalize on successful efforts and investigate alternative techniques to improve this issue.

As institutions acknowledge the importance of adopting digital transformation, the higher education setting is realising a prompt and transformative change internationally. This chapter explores the effect of digitalisation in the sphere of higher education, whilst underlining its significance for Kuwait. By adopting digital transformation, higher education institutions in Kuwait can facilitate robust sustainable development and adopt a culture of bold innovation. The objective of Kuwait Vision 2035 is to make use of digital transformation as an approach to enhance the overall quality of education. This may include incorporating advanced teaching methods, a modified curriculum, and innovative evaluation methods supported by technology. Digital tools can enhance the learning experience and provide students with a more interactive and engaging education. By capitalising on digital infrastructure, aiding teachers, and encouraging partnerships, Kuwait aims to prepare students with useful digital skills, advance innovation and stimulate progress in a knowledge-based economy. Likewise, by means of extensive and lifelong learning, Kuwait intends to be at the forefront of digital education by making a sizeable contribution to economic prosperity and sustainable development.