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Special interest tourism (SIT) is a specialized type of tourism. People aim to visit destinations with a specific theme through this type of tourism. During SIT consumption, they create or develop peculiar interests and participate individually or in groups. In this respect, SIT is a concept that reflects some trends. These trends developed toward satisfying different interests rather than those developed around mass tourism. In other words, SIT emerges as an alternative movement to mass tourism based on general interests. Soon after mass tourism gained extensive dimension, alternative tourism, ecotourism, and SIT concepts emerged. These concepts altered the style of tourism operations. Diversified tourism operations have transformed conventional tourism into experience-based tourism activities. Presentations of these types of experiences are frequently in the form of special interests. The content of this chapter encompasses the fundamental concepts forming the SIT. An overview of the terminology – such as alternative tourism, sustainable development, and sustainable tourism – is the scope of this chapter. Moreover, criticisms and some trends in SIT are the leading subtopics. Some examples of academic research about SIT in Turkey are listed in the current study. This list was compiled from the information gathered from the Council of Higher Education National Thesis Center Database records.

Effective experience design requires not only a knowledge of tourist goals, but an understanding of how these can be met in a particular tourism site. Research on experiences and experience design is supported by cognitive psychology concepts such as perception, attention, appraisal, emotion, consciousness, feelings and memory. However, these concepts are often used in a combination with others from sociology, social or environmental psychology in a manner that leads to confusion rather than clarity, without apparent understanding of the theoretical mechanisms by which these concepts are related. This chapter develops a series of propositions for potential application to tourism experience design. Future research should examine the efficacy of these propositions from cognitive psychology for tourism experience design.

Purpose: The research determines how the COVID-19 pandemic affected India’s burgeoning education technology sector and how the new normal responded to this advancement worldwide.

Need for Study: India’s education sector saw a boom in Ed-Tech funding during the pandemic. The Indian Education industry adopted technology as a partner and succeeded in being called as the Ed-Tech capital of the world. The country has a strategic edge in online education that, if explored and researched upon, can be deployed for market growth at a global level.

Research Methodology: The researcher prioritised rigorous original quantitative and qualitative methods of investigation on technology applications in educational contexts during COVID-19 pandemic and drew its conclusions after conducting a comprehensive literature review and collecting and analysing the data from numerous journals and published expert articles on the sector.

Findings: The study found that despite the global pandemic, the Ed-Tech industry was an expanding marketplace for start-ups in India. After the pandemic, the market expanded rapidly, and by 2025, it is expected to have quadrupled in size, expenditure, and investment. It is expected that the global e-learning business, which the outbreak of the COVID-19 pandemic has bolstered, will grow to over 400 billion US dollars by 2026.

Practical Implications: The study sets forth the various Ed-Tech categories, outlining their user bases, growth projections, and the innovative technologies employed in developing these products. The research’s long-term investment projections are envisioned to aid consultants in positioning themselves for profitable operations in the era of digital Ed-Tech disruption worldwide.

There is need for definitional clarity when using psychological concepts in tourism research. The same term used in ‘folk psychology’, or behavioural or cognitive psychology can have quite different definitions and associated paradigmatic assumptions. This chapter argues that an understanding of mainstream cognitive psychology is needed when using concepts that are within its explanatory scope. Emotion is one such concept that has been extensively studied in cognitive psychology. The chapter discusses emotion and related terms such as feelings, novelty, unexpectedness and surprise to provide conceptual clarity. This will benefit researchers studying psychology of tourism emotions, tourism behaviour and decision-making.

Co-creation experiences are psychologically complex phenomena. This chapter discusses how cognitive psychology can add value to the co-creation of experiences. There are different meanings of co-creation and here the focus is on the customer's mental experience. This chapter analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from a cognitive perspective, highlighting the importance of attention and active involvement. Furthermore, it discusses how technologies (augmented reality, robotics, intelligence systems) can prompt experience co-creation. Finally, this chapter examines the literature of co-creation and experiential learning overlap in knowledge building. Opportunities for future empirical research in this area are suggested.