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The purpose of this paper is to explore efforts to create alternative and special interest tourism products and services in order to help mitigate the severe seasonality of sun and sea tourism that has affected the island nation of Cyprus for decades.

The paper is qualitative in nature and provides a systematic data review of the efforts to create alternative and special interest tourism activities in Cyprus and the main challenges Cyprus faces.

Findings reveal that for decades, policymakers and practitioners have made a significant effort to create alternatives to the traditional sun and sea tourism in the popular island destination of Cyprus. Further, different programs, initiatives, and projects have been undertaken to develop rural, health and wellness, wine and food, casino, religious, rural, sports and other types of tourism. These efforts mainly face challenges of insufficient demand and supply and they appear to have been hindered by a public sector “top-down” approach.

The paper provides a systematic review of data relating to efforts to create alternative and special interest tourism activities and destinations in Cyprus and a discussion of the related challenges and opportunities.

The proposed areas of study for this case are strategic management, marketing, tourism planning and development, hospitality management, attraction management and special event planning and management.

The case is suitable for undergraduate and graduate students pursuing courses in the areas of strategic management, marketing, tourism planning and development, hospitality and tourism management, attraction management and special event planning and management.

The Denbigh Showground located in the parish of Clarendon, Jamaica, is the venue of the annual Agricultural and Industrial Show. Three separate studies conducted indicated the need for its development to enable the use of the facility all year round and to contribute to the socio-economic development of the parish. Suggested development options from these studies included a fun and amusement park, a site for eco-tourism and a multi-purpose agri-cultural facility with linkages to the parish's cultural legacies and places of interest. The large land acreage could facilitate its development, making the property a leading “agri-cultural” attraction concept.

he students should be able to: identify the typology of the Denbigh Showground as an attraction; categorize the product offerings of the Denbigh Showground from a marketing perspective; explain the factors to consider regarding the development of the showground; analyze the socio-economic contributions of the facility to the parish of Clarendon and the community's attitude towards the development of the showground; discuss the potential uses of the Denbigh Showground that can make it a leading international “agri-cultural” attraction; synthesize the concept of sustainable tourism development and its importance to the development and viability of the attraction for future generations; and assess other tourism concepts such as community-based tourism, special interest tourism and alternative tourism and how they relate to the development of the Denbigh Showground.

This case study will help students understand the concept of an agri-cultural attraction and its impact on the socio-economic development of the surrounding communities and the country as a whole. The case will contribute to the existing body of knowledge in the areas of community development and residents’ perception regarding tourism development. It offers insights to both potential and current investors; provides practical guidance to the government and other tourism planners to enable better planning for the areas’ future growth and development; and serves as a reference for academicians as well as undergraduate and graduate students.

Teaching notes are available for educators only. Please contact your library to gain login details or e-mail: support@emeraldinsight.com to request teaching notes.

The paper research objectives are: to investigate into the classification of special interest tour preferences in terms of their types and to compare whether consumers with different demographic attributes result in discrepancies in special interest tour preferences.

Those collected questionnaires that had incomplete answers and that had a significant response tendency or were left blank with no answers were eliminated. The required statistical methods are explained thus: this study conducts analysis on special interest tour preferences by factor analysis to distinguish between the categories of special interest tour preferences; this study adopts correlation analysis to examine the ratio scale of the study's demographic variables, including age and education level; this study adopts one‐way ANOVA to examine the variables of categorical or nominal scale, such as gender, marital status, and occupation.

After collecting the questionnaire data, factor analysis is used to conduct classification of the types and a total of four types emerged: recreation type, nature/ecology type, physical adventure type, historical/artistic activity type. Furthermore, in the verification of the demographic variables of each type preferences: age and nature‐eco type preferences constitute a significant positive correlation, and age has also formed a significant negative correlation with physical adventure type; gender differences result in a significant difference in recreation type preferences and a significant difference in physical adventure type preferences; marital status has a significant variation regarding physical adventure preferences.

Special interest tours are gradually on the rise and the previous literature is still lacking a systematic method for investigative analysis. Accordingly, conducting a systematic categorization of special interest tour preferences and to examining the background of the consumers of each type of special interest tour preference is essential.

The necessity for special interest tours to conform to consumer interests, and the existence of special interests, require that those in the travel industry conduct market segmentation, prior to designing travel itineraries, so as to have an understanding of the target market. Furthermore, the types of special interest tour preference this study provides can offer the basis for discussion of relevant issues for those travel business industry operators in the industry and future researchers.

The concept of “Gothic tourism” has recently been proposed within the discipline of English Literature. Such tourism is claimed to be a distinct form of special interest tourism grounded in familiarity with the Gothic, distinctive aesthetics, and experiences of frights and scares. It is increasingly common in towns and cities around the world. This paper aims to examine and critique the concept of Gothic tourism, and consider its similarities with existing forms of urban tourism.

This is a conceptual paper and no empirical data are presented.

Gothic tourism is not as clearly differentiated from other forms of tourism as has been claimed. In particular, Gothic tourism can be conceptualised as a particular form of “lighter” dark tourism, but it can also be considered as a form of literary tourism. A conceptual model is presented which places Gothic tourism at the nexus of dark and literary tourism.

This study is a conceptual exploration of Gothic tourism. Further empirical research is required to test the ideas presented in this paper at established Gothic tourism attractions.

This study examines the recently proposed (but little-researched) concept of Gothic tourism and considers its relationships with other forms of special interest tourism. It also illustrates the broader issue of how typologies of special interest tourism do not necessarily correspond with the motives and experiences of tourists themselves, or of the providers of tourist experiences.

The purpose of this paper is to introduce the papers in this Special Issue of IJCTHR on dark tourism. These papers take either a demand‐side, supply‐side, or integrated demand‐and‐supply side perspective to understanding dark tourism. Collectively, the papers explore tourist experiences at dark sites, the management of dark sites, ethical issues in profit making, and the involvement of indigenous peoples in site management.

This editorial draws lessons from the papers presented in the Special Issue.

Just as we contemplate our mortality in different ways in our daily lives, so we contemplate death in different ways in tourism praxis. The papers presented here stretch the boundaries of the current definition of dark tourism. We move beyond a discussion of classifications of dark tourism to recognise dark tourism as both an individual experience and a complex socio‐cultural phenomenon.

The move from a purely descriptive to an experiential and critical investigation of dark tourism bodes well for the development of a dark tourism body of knowledge. This paper suggests several avenues for future research on dark tourism.

This study aims to uncover marketing strategies to restore a positive image in times of pandemic crisis to bring tourists back to a popularly affected tourism city in China, Wuhan in Hubei Province. The paper argues that the process of restoring city image requires understanding the perceptions of Generation Z, a segment of the population who have a high propensity to travel after COVID-19.

This study employed a constructivist grounded theory approach to explore the perspectives of China’s Generation Z consumers of Wuhan’s future image to restart tourism. The data is collected through semi-structured interview of 29 respondents and analyzed with the initial, focused and theoretical coding process.

Start by narrowing the gap between projected and perceived image, the findings suggest that Generation Z could be pulled to visit Wuhan city through four core products such as dark tourism activities, special-interest leisure, heroism and storytelling.

The destination image restoration framework after health-related crisis is creatively proposed. It combines the analysis of crisis and urban characteristics from the perspective of the target audience (Generation Z) and provides specific strategies to restore the tourism city image from cognitive, affective and conative dimensions. Significantly, two novel characteristics of Generation Z (i.e. lighthearted and patriotic) emerge in addition to the typical features of this generational cohort. This study also found a high preference for a technologically oriented type of attraction that reverses the morbid COVID-19 memories into an entertainment tool.

The purpose of this paper is to contribute to the comprehension of the importance of “Accessible Tourism” for the specialized travel agencies by proposing suggestions and key factors to improve the supply of accessible tourism offers.

The paper adopts specialized travel agencies on the accessible tourism perspective of disabled tourist flows. Also, this paper describes the circumstances, social, politic, economic consequences and key decisions that thereby Turkey would be recognized, preferring, establishing on the intention of purchased and suggested positive word of mouth among people.

According to European Commission (EU) (2013) more than half of the individuals with disabilities in the EU made approximately 170 million day trips and a similar number of overnight trips within the EU during the 12 months between mid-2012 and mid-2013. Despite the developments in tourism, lack of product/service appropriate to the travel rights of the individuals with accessibility needs is one of the obstacles should be overcome. Accessible tourism is one of the keys for the survival of the specialized travel agencies in the future. Providing appropriate product/service by targeting the individuals with accessibility needs together with a correct approach and strategy, the specialized travel agencies will be able to have a competitive advantage and continue their activities. Also this market segment will create having sustainable activity and a golden opportunity for the specialized travel agencies in the future.

Little research has been done on accessible tourism, future development and on the impact that disabled tourists have on tourism. The paper presents suggestions on what the specialized travel agencies should do with regards to making Turkey be preferred in the future by the individuals having accessibility needs.

This paper attempts to capture the essence of the key elements needed to master tourism in the Caribbean. The author uses his eight years (1994‐2001) hospitality and tourism management and research experience in the Caribbean in writing this paper. He also uses information gathered by participating in ten major hospitality and tourism regional conferences and some 175 elite interviews he conducted with stakeholders of Caribbean tourism during the last three years. The paper analyses the importance of tourism to the Caribbean, key tourist destinations, challenges, sustainable development and community involvement. In conclusion, the author recommends product diversification and well‐planned community participation in tourism development for the Caribbean. The paper also calls for well‐coordinated efforts by all stakeholders to ensure sustainability of tourism development in the Caribbean.

This paper provides an overview and explains the context of the theme issue. The paper outlines the approach and profiles the articles written in response to the strategic question as to how the Republic of Cyprus could reduce the impact of seasonal tourism on long-term sustainable development.

The paper outlines the approach to exploring ways of reducing the impact of seasonal tourism on long-term sustainable development in Cyprus. The strategic question is tackled in articles containing literature reviews, data and evidence reviews, interactions with practitioners and practical solutions.

The findings of the theme issue focus on long-term sustainable development and the alleviation of seasonality in Cyprus. The issue provides insights into the history, current state of development and progress made by the impact of seasonal tourism and sustainable development on the tourism and hospitality industry.

This theme issue outlines the causes and effects of seasonality in the tourism industry in a small island developing state (SIDS) that is highly dependent on income generated by tourism activity. In SIDS, where seasonality is a threatening factor for tourism development, it is essential to understand what measures can be taken to lower seasonality. The articles in this theme issue provide insights into the causes and effects of tourism seasonality, climate change, alternative and special interest tourism, future destinations and young travellers' behaviour, air transportation, the remedy to seasonality and gastro tourism.