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COVID-19 was the most catastrophic pandemic in modern history. It has a massive impact on people's lives and a variety of sectors. One of the most impacted sectors is the travel and tourism industry. The tourism business was the first to be severely impacted by the epidemic, which had a wide range of effects on other parts of society. As a result, studying tourists' behavior as a core aspect of this industry and predicting their travel pattern variation after the COVID-19 outbreak has become a critical concern. To understand the damaging effects of this global calamity on tourism, this book chapter focuses on the concerns and perspectives of multiple stakeholders. It conducts a thematic analysis to investigate travelers' perceptions and travel issues after the COVID-19 pandemic.

Limited research investigates the travel behavior of the retired adult population before retirement and how it changes after retirement. Currently, most of the travel research on the retired population explores their current travel patterns in retirement. Increased research on travel activity before retirement would allow managers in the tourism industry to better adapt and anticipate the changing needs and demographics of seniors, notably, the various ways this growing population manages travel and specific barriers or concerns they face. The authors examined the changes to the travel patterns – defined as travel frequency, mode of transportation, and geographic location/s (domestic or international) – of those retired traveling before and after retirement. Since retirement is a time of major life change, the authors analyzed how this event impacts travel behavior. This research identified barriers these Baby Boomers and those who are retired experience while traveling, including health, social activities, and financial status, which may impact their travel, the degree to which their travel behavior is affected, and specific environmental and personal factors impacting their travel patterns. This chapter will explore the barriers and motivations to travel for the retired population. Results show that before retirement seniors had less time to travel, obligations at home, and were not interested in as many destinations. After retirement, health barriers negatively impacted an individual’s travel frequency and they were also more concerned about safety while traveling and accessibility to the destinations. After retirement, financial barriers impacted an individual’s domestic travel frequency, with those having lower incomes traveling less. Accessibility to the destination facility and transportation options were major barriers to traveling internationally. Before and after retirement, there was a decrease of 10 percent in international travel.

This study attempts to identify and explicate the unique segmentation of the increasingly growing virtual reality (VR) user market based on the user experience. Consequently, it collects five hundred forty-five online survey questionnaires through the Prolific platform and deploys cluster analysis to identify mutually exclusive groups of VR users. The research variable, user experience, contains 16 indicators explained by four dimensions. As a result, this study is able to unveil three mutually exclusive markets which are labeled as (1) beginner, (2) aficionado, and (3) utilitarian. The unique features of these three groups are further compared based on their VR tour behaviors. In the conclusion section, it offers managerial implications for devising novel marketing strategies.

The purpose of the study is to conceptualize the model of the predictors of consumer willingness to purchase green products. This study used the underpinning theories related to consumer willingness by integrating the green concept in deriving the consumer willingness to purchase green products. Based on the underpinning theories of marketing strategies, it was found that marketing mix was still fundamental in business. Therefore, green marketing mix was proposed to describe the consumer's green purchase willingness. Furthermore, corporate social responsibility (CSR) plays an important role as the key to organizational strategy. Thus, CSR is also included in the proposed framework. As this is a conceptual paper, further empirical study needs to carry out to verify the proposed hypotheses. This study contributes to the market practitioners or entrepreneurs in terms of re-considering marketing mix and CSR in deriving customer willingness to purchase green products. This study extends the literature of behavioural intention by integrating green marketing strategies with CSR in determining consumer willingness to purchase.

In this chapter, we plan to describe the effects of war on tourism. Battlefield tourism was discussed within the effects of War on tourism. It is aimed to analyse the wars in world history and the consequences of these wars. War is a modern security problem with long-term severe consequences engraved on society. Wars, on any ground, always impact people's memories and activities (Smith, 1998). Wars leave their mark on society and are among the never forgotten events in history (Aliağaoğlu, 2008). Some of these events end with victory, while others end sadly. Wars affect tourism both positively and negatively. This chapter is essential to identify the contribution of tourism in battlefields, a different type of tourism, to the countries. In the context of battlefield tourism, this chapter will present a framework. It attempts to explain battlefield tourism through case studies. Document review and case study methods will be used. It is assumed that this chapter will bring the battlefields to tourism.

This chapter offers an original conceptualization of co-mentoring – situated in the wider literature – together with evidence of its impact and factors facilitating impact across applications of co-mentoring in transnational schooling contexts. Co-mentoring is an alternative to more traditional, hierarchical, and unidirectional approaches to mentoring in education. Extending the extant literature on collaborative mentoring (or “comentoring”), co-mentoring is a collaborative, compassionate, and developmental relationship – informed by specific approaches to mentoring and coaching – that is intended to support participants' professional learning, development, effectiveness, and well-being, and potentially improve their workplace cultures. Detailing three different applications of co-mentoring across the United Kingdom and United States, the chapter evidences the realization of these intended outcomes (professional learning, etc.), and highlights factors found to be instrumental in facilitating the positive impacts of co-mentoring. We end with recommendations for undertaking research and practice that build human and organizational capacity through co-mentoring. A takeaway is that intentional approaches to co-mentoring can have value for participating parties and broader impact, as well as wide applicability.

What is the impact of workers' tattoos and piercings on hospitality work? While body-art is prohibited in some hotels, it is encouraged in others. Also, an even more ambiguous situation arises when body-art is neither accepted nor prohibited, depending on labour market conditions and managers' individualistic preferences. In this chapter, we explore how this ambiguity imposes challenges on employment and career planning. We first seek to understand how managers' perceptions and decisions concerning worker body-art change in different hotel categories. To do so, we draw on interviews with 25 General and Human Resource Managers in 18 upper market hotels, three lifestyle boutique-hotels and four luxury hotels. Then, we offer pragmatic suggestions on career planning.

One of the most well-known, seminal models in the tourism field is the one proposed 50 years ago by Stanley C. Plog. His venturesomeness model has been widely cited in journal articles, textbooks, and has also been used as a reference for planning and designing tourism marketing projects. However, empirical research using Plog's psychographics has yielded varied results, some of which have corroborated his model, while others have found partial or no support for some postulates. Therefore, the purpose of this chapter is to offer an exhaustive review of 47 studies in the literature which have employed Plog's venturesomeness concept to examine travelers' personality traits, attitudes, and behavior, synthetizing empirical findings and drawing conclusions from the cumulative results. A discussion of the model's contribution to the current body of knowledge, managerial implications for tourism practitioners, and directions for future research are presented.