Arts and the Market
Issue(s) available: 23 – From Volume: 5 Issue: 1, to Volume: 14 Issue: 1
Volume 14
Volume 13
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Issue 2 2023
Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews
Shan Jiang, Marcene Kinney, Christopher YostAssessing performance art has shifted toward an audience-centric approach, with various factors impacting audiences’ holistic experiences in a theater. Existing theater marketing…
Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?
Adi Alić, Merima ČinjarevićTo understand how three features of online consumer reviews - the strength of persuasiveness in online consumer reviews (argument quality), the number of online consumer reviews…
Dance consumption and mood changes: Examining the role of gender and generational cohorts
Manuel Cuadrado-García, Maja Šerić, Juan D. Montoro-PonsThis paper aims to analyze the relationship between watching dance and mood enhancement considering potential differences across gender and age brackets.
ISSN:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber