Table of contents
Risks of performing arts at theater venues
Chia-Yi Cheng, Shang-Ying ChenThis study aims to investigate hazards in theater venues on the performance day by combining operational risk theory with a service blueprint method.
351
The artification of wine: lessons from the fine wines of Bordeaux and Burgundy
Annamma Joy, Kathryn A. LaTour, Steve John Charters, Bianca Grohmann, Camilo Peña-MorenoIn this paper, the authors argue that fine wines can be considered art and as such can be awarded luxury status. The authors discuss the processes of artification, through which…
331
Thought favorability: mediating role in fit and brand advocacy
Devika Vashisht, HFO Surindar Mohan, Abhishek Chauhan, Raveesh VashishtThe purpose of this study is to investigate the effect of game-product fit on brand advocacy and mediating role of thought favorability in fit and brand advocacy relationship in…
410
ISSN:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber