Arts and the Market: Volume 11 Issue 1


Table of contents

Risks of performing arts at theater venues

Chia-Yi Cheng, Shang-Ying Chen

This study aims to investigate hazards in theater venues on the performance day by combining operational risk theory with a service blueprint method.

The artification of wine: lessons from the fine wines of Bordeaux and Burgundy

Annamma Joy, Kathryn A. LaTour, Steve John Charters, Bianca Grohmann, Camilo Peña-Moreno

In this paper, the authors argue that fine wines can be considered art and as such can be awarded luxury status. The authors discuss the processes of artification, through which…

Thought favorability: mediating role in fit and brand advocacy

Devika Vashisht, HFO Surindar Mohan, Abhishek Chauhan, Raveesh Vashisht

The purpose of this study is to investigate the effect of game-product fit on brand advocacy and mediating role of thought favorability in fit and brand advocacy relationship in…

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Emerald Publishing Limited

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  • Prof Laurie Meamber