Arts and the Market: Volume 9 Issue 1


Table of contents

Oil, gold, stones: cultural value in Italian cultural policy

Alice Borchi

The purpose of this paper is to understand the concept of cultural value promoted by the Italian government between 2008 and 2018. Furthermore, it aims at setting the scope for…

India’s Kochi Biennale: sponsorship, patronage, and art’s resistance

Annamma Joy, Russell Belk

The purpose of this paper is to examine the meaning, in both local and international context, of the Kochi-Muziris Biennale (KMB), the first international exhibit of contemporary…

The death of arts marketing: a paradigm shift from consumption to enrichment

Ben Walmsley

The purpose of this paper is to demonstrate how researchers in the field of arts marketing are gradually abandoning the traditional marketing concept in order to respond to…


The cultural non-participant: critical logics and discursive subject identities

David Stevenson

The existence of so-called non-participants is a cultural policy problem in the UK and beyond. Yet, the very notion of a cultural non-participant seems nonsensical against the…

The critical music fan: the role of criticality in collective constructions of brand loyalty

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis

The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of that…


Multidisciplinary impact – the arts join informal STEM programs

Betsy Tretola, Eloise Coupey, Laurie Meamber

Middle school participants in the USA attending an on-campus university informal science program indicate an increase in interest toward careers and disciplines in STEM or STEAM…

What price beauty! Tourists willingness-to-pay for cherry blossom preservation

Fiona Sussan, Hideyuki Nakagawa

Mapping the intrinsic value of the art of architecture and the art of nature within the context of Kakunodate and the preservation of its samurai manors and Sakura heritage trees…

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  • Prof Laurie Meamber