Table of contents
How does film adaptation influence box office performance? An empirical analysis of science fiction films in Hollywood
Sunghan RyuThis study aims to identify the factors that influence box office performance in the specific context of the adaptation of science fiction (SF) to film in Hollywood.
Developing insights into the link between art and tourism through the value co-creation lens
Özge Gökbulut Özdemir, Ian Fillis, Ayşe Baş CollinsThe aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art…
The consumption of live music in different languages: a quantitative approach
Michael Spanu, Nicolas Sommet, Jean-Marie SecaThe consumption of music performed in different languages represents a significant aspect of the contemporary cultural experience. This phenomenon questions how different…
Public art and ritual transformation in Northern Ireland
Hilary Downey, John F. SherryThe actual uses to which public art is put have been virtually ignored, leaving multifarious dynamics related to its esthetic encounters unexplored. Both audience agency in…
Identifying the success factors of advergames: a mixed-method approach
Mona Jami Pour, Sahar Sadeghi, Elahe YahyaeiAdvergame as a new approach in advertising has recently attracted the attention of many researchers and practitioners. Despite the growing investment, managers still do not have a…
ISSN:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber