Arts and the Market: Volume 5 Issue 1

Subject:

Table of contents

Brands on a wet, black bough: marketing the masterworks of modernism

Stephen Brown

In a world where commerce and culture are still somewhat estranged, the purpose of this paper is to show that high culture’s supreme exponents were commercially minded masters of…

4224

Production and marketing of art in China: Traveling the long, hard road from industrial art to high art

Ruby Roy Dholakia, Jingyi Duan, Nikhilesh Dholakia

The purpose of this paper is to explore how art production and marketing in China is attempting to move up the value chain as increasing number of Chinese replica-selling…

Capturing emotions: experience sampling at live music events

Emma H. Wood, Jonathan Moss

Using techniques developed mainly in subjective well-being and “happiness” studies, the purpose of this paper is to discuss the applicability of these and related methods for…

2667

Videography in marketing research: mixing art and science

Christine Petr, Russell Belk, Alain Decrop

The purpose of this paper is to present videography as a rising method available for academics. Visuals are increasingly omnipresent in the modern society. As they become easy to…

1435
Cover of Arts and the Market

ISSN:

2056-4945

Online date, start – end:

2015

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Laurie Meamber