Arts and the Market: Volume 13 Issue 2

Subject:

Table of contents

Commodifying participation through choreographed engagement: the Taylor Swift case

Linda Ryan Bengtsson, Jessica Edlom

This article examines the ways in which the popular music industry markets artists through integrated transmedia marketing campaigns. These campaigns unfold across multiple media…

5238

Digital audience engagement in Nigeria: a shift from live to online audience experience in Tosin Jobi-Tume’s Corona Palava

Tekena Mark

Arts practitioners have looked for ways to engage their audiences and sustain their interests and patronage of theatre shows amidst the coronavirus pandemic that kept patrons at…

149

Understanding customer attitude toward advergames: an extended TAM approach

Mona Jami Pour, Zohre Kazemi, Hossein Moeini

Advergames have attracted the attention of scholars and practitioners as a new way of increasing customer engagement and advertising effectiveness. Gamified ads provide an…

208
Cover of Arts and the Market

ISSN:

2056-4945

Online date, start – end:

2015

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Laurie Meamber