“I didn’t want to promote it with a white girl”: marketing practices and boundary work at popular music festivalsBritt Swartjes
This paper aims to explore how music festival organisers negotiate diversity and inclusion in marketing and promotion practices through symbolic and social boundaries.
The main research questions critically examine online videos that draw attention to a local community of musical practice, noticing how these can potentially be included within…
After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowermentAna Pinto Borges, Elvira Pacheco Vieira, Paula Rodrigues, António Lopes de Almeida, Ana Sousa
This study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment.
The objective of this study was to examine the relationships among festival personality, satisfaction and loyalty. Also, the study further analyzed the moderation effect of…
The study aims to understand the meaning of event-based and place-based community practices, as well as the resulting social impacts.
Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in BorneoSalfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling Toh
The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the…
Place-based community events fulfil important functions, internally and externally. They provide opportunities for people from diverse communities and cultures to encounter each…
The dilemma between cultural rituals and hedonism for tourism in a cultural festival: a case study of the Lanna Songkran festival in Chiang Mai, ThailandMontira Intason
The qualitative approach was applied the discover the optimum answers to the research objectives, which are (1) to understand the cultural and hedonistic characteristics of the…
Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the futureAlmudena Otegui Carles, José Antonio Fraiz Brea, Noelia Araújo Vila
The purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable…
The purpose of this study is to examine the post-event perceptions of Rio de Janeiro residents regarding the legacies left to them from hosting the 2016 Olympic Games…
The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizersGonzalo Luna-Cortes
Academics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less…
To explore the value in reminiscing about past festivals as a potential way of improving wellbeing in socially isolated times.
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Dr Faith Ong
- Dr Louise Platt