International Journal of Event and Festival Management: Volume 7 Issue 2

Guest editorial

Ubaldino Sequeira Couto, Julie Whitfield

Facebook as a platform for co-creating music festival experiences: The case of New Zealand’s Rhythm and Vines New Year’s Eve festival

Emma Hoksbergen, Andrea Insch

The purpose of this paper is to address the need to understand how younger music festival-goers use and engage with a music festival’s Facebook page, and how they perceive this…

Negotiating diasporic culture: festival collaborations and production networks

Alison Booth

Within New Zealand, cultural festivals play a vital role in the local representation of diasporic cultures. By analysing the production design of festivals, in Auckland, New…

The world’s toughest mountain race: Key success factors of 25 years of the Mount Kinabalu International Climbathon

Balvinder Kaur Kler

The Climbathon is an annual mountain running championship that takes place in Kinabalu Park, Sabah, Malaysian Borneo. Participants race to the peak (4,095.2 metres) and back, a…

Effectiveness of a communication model in city branding using events: The case of the Taiwan Lantern festival

Tain-Shyug Lee, Chung Ling Huh, Hung-Ming Yeh, Wei-Guang Tsaur

The purpose of this paper is threefold: developing an effectiveness communication model for a city rotary event. Empirical validation of the new effectiveness model based on a…