International Journal of Event and Festival Management: Volume 8 Issue 1


Table of contents - Special Issue: Events and placemaking

Guest Editors: Marisa P. de Brito, Greg Richards

From place branding to placemaking: the role of events

Greg Richards

The purpose of this paper is to examine developments in the use of events by places from a predominantly place branding role based on image and economic impacts towards a broader…


Events and placemaking: the case of the Festival Internacional Cervantino in Guanajuato, Mexico

Daniel Barrera-Fernández, Marco Hernández-Escampa

The purpose of this paper is to focus on the Festival Internacional Cervantino, which represents one of the major cultural events in Latin America. Based on theoretical…


Understanding the creation of destination images through a festival’s Twitter conversation

Lluís Garay, Soledad Morales Pérez

The purpose of this paper is to explore the analysis of the potential contribution of festivals in generating a destination image through social media (particularly Twitter).


The “old” and the “new”: events and placemaking in Luang Prabang, Laos

Russell Staiff, Robyn Bushell

The purpose of this paper is to explore Lai Heua Fai, Festival of Light, as a place making ritual in the world heritage town of Luang Prabang, a former royal capital of the…

Reconnecting with place through events: Collaborating with precinct managers in the placemaking agenda

Alexandra Coghlan, Bev Sparks, Wei Liu, Mike Winlaw

Whilst academic research can capture an existing sense of place, the act of placemaking through strategies such as events depends upon the attitudes and actions of precinct…


Creating an eventful rural place: Akaroa’s French Festival

Joanna Fountain, Michael Mackay

Recent theorising about the globalising countryside highlights the processes of place making, sense of place and the construction of place-based identities in rural regions, where…

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  • Dr Faith Ong
  • Dr Louise Platt