International Journal of Event and Festival Management: Volume 2 Issue 1

Power and hegemony within a community festival

Alan Clarke, Allan Jepson

This paper aims to develop an illustrative case study of power and hegemony involved in the creation of a local community festival, through the representations of local…

Event stakeholder management: developing sustainable rural event practices

Sacha Reid

Changes to the economic and social fabric of rural communities in Australia have resulted in an outmigration of residents, shifting economies and disenfranchisement with rural…

The role of social and intangible factors in cultural event planning in Catalonia

Francesc González Reverté, Oriol Miralbell Izard

This article aims to detail the scope of social capital (SC) in cultural events held in Catalonia and to analyze their tourism appeal. This study considers three elements of SC…

Gatecrashing: an exploration of community attitudes and experiences

Cameron Earl, Emma Patten

This article aims to present the findings from a study designed to gain a general understanding of community attitudes and experiences associated with gatecrashing at outdoor…

Marketing event outcomes: from tactical to strategic

Phil Crowther

The paper aims to introduce a framework within which to interpret and manage organisational events that have marketing significance. It also seeks to introduce associated concepts…

Strategic SWOT analysis of public, private and not‐for‐profit festival organisations

Jack Carlsen, Tommy D. Andersson

This analysis relates to the strategic orientation of public, private and not‐for‐profit festivals and the adoption of stakeholder, financial, marketing and management strategies…

Editorial

Leo Jago, Jack Carlsen

A new company descriptor takes us into a new era

Rebecca Marsh