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The purpose of this paper is to introduce the practices and findings of a visual inquiry developed by the co‐authors with students in a Business School in the south west of England. The authors are interested in how students engaged with the visual as a practice of inquiry and how this contributed to their development of a critical approach to the concept of ethics in business organisations.

Students visited an exhibition shown as part of the 100 days countdown to the COP15 UN climate change conference, and constructed visual representation of questions and dilemmas related to ethical business practice. The analysis focuses on student presentations, and the discussions that these provoked on the relationship between “business” and “ethical practice”.

Doing co‐inquiry with visual images enabled many students to engage more proactively with ethical dilemmas; to attend to deeply felt values that they were not accustomed to bring into the rule bound environment of the classroom; to develop critical readings of the visual as a discourse about business organisations and their claims to ethical practice; and to create their own visual representations of ethical dilemmas within business practice.

The research methodology brings together inquiry‐based learning and visual inquiry in the context of undergraduate learning in a business school. The paper considers the significance of the methodology and findings as a contribution to visual inquiry methodology and practice, and as a medium for enabling students in a business school to develop their ethical sensibility.

Consumer experiences of healthcare services are challenging for researchers to study because of the complex, intangible and temporal nature of service provision. The purpose of this paper is to introduce a novel longitudinal three-phase research protocol, which combines iterative interviewing with visual techniques. This approach is utilised to study consumer service experiences, dimensions of consumer value and consumer value co-creation in a transformational service setting: complementary and alternative medicine healthcare.

This research employed a three-phase qualitative longitudinal research protocol, which incorporated: an initial in-depth interview, implementation of the visual elicitation technique Zaltman Metaphor Elicitation Technique and a final interview to gain participant feedback on the analysis of data collected in the first two phases.

Four key benefits derived from using the three-phase protocol are reported: confirmation and elaboration of consumer value themes, emergence of underreported themes, evidence of transformation and refinement of themes, ensuring dependability of data and subsequent theory development.

The study provides evidence that a longitudinal multi-method approach using in-depth interviews and visual methods is a powerful tool that service researchers should consider, particularly for transformative service research settings with sensitive contexts, such as healthcare, and when studying difficult to articulate concepts, such as consumer value and value co-creation.

This paper aims to propose a theoretically informed and analytically rigorous research framework that sustainability researchers could use or further develop to examine visually persuasive messages in photographs.

Drawing on the theoretical constructs of Peirce’s (1991) visual semiotic system of icon, index and symbol and Aristotle’s (1984) persuasive appeals of ethos, pathos and logos, the authors propose a research methodology that provides an explicit step-by-step guidance to examine visually persuasive messages in sustainability-related photographs. The sustainability-related photographs in The Coca-Cola Company’s 2018 Business and Sustainability Report are examined to illustrate the application of the framework.

This paper develops a research framework and provides empirical evidence of the use of the framework to enhance the understanding of visually persuasive messages depicted in photographs.

The proposed framework serves as a springboard for further research into visually persuasive messages.

The research framework of visual persuasion is novel and can be used by sustainability researchers to analyse photographs in corporate reports. It can be extended/modified to capture visual representations in different contexts and other disciplines as well.

This paper aims to reinforce the significance of visual ethnography as a tool for mental health promotion.

Visual ethnography has become an established methodology particularly in qualitative studies, to understand specific themes within participants’ everyday realities. Beyond providing a visual element, such methods allow for meaningful and nuanced explorations of sensitive themes, allowing richer sets of data to emerge rather than focussing on conversations alone. The participants in this study evaluated how far they had come by exploring complex circumstances using visual ethnographic means.

Research with single refugee women in Brisbane, Australia, demonstrates how discussing photographs and creating digital movies yielded a sense of achievement, pride and accomplishment, health and wellbeing, and ownership for some women, while for others it was a burden.

Studies with single refugee women have been scarce with limited use of visual ethnographic methods. Visual ethnography is particularly suited to understanding refugee narratives, as complex experiences are not always conveyed through textual representations alone.

Perceptions of climate change are strongly influenced by visual cues and images. Many universities have made significant steps towards decarbonisation, yet these often remain hidden from the campus community. This study aims to explore the hidden curriculum of climate change on campus and compare participants’ images of sustainability on campus with those on university websites.

This research was underpinned by a critical realist perspective using innovative visual research methods including auto-photography and photo-elicitation to enable deep understanding of perceptions of sustainability and climate change on campus. Grounded visual pattern analysis (GVPA) was used to analyse campus photos and compare them to images used on university websites.

Findings suggest that staff and student images more strongly encapsulated tensions between humans and nature than website photos, but that the latter included more evidence of social sustainability. Neither image set expressed climate change issues effectively; the invisibility of university decarbonisation activities represents a lost opportunity for learning.

This research uses novel visual methodologies and analysis (GVPA) with potential for wider use in sustainability research. This study offers new insights into the importance of the hidden curriculum of sustainability in higher education and the difficulties of making climate change visible on campus.

The purpose of this paper is to discuss how “the visual” might be conceptualised more broadly as a useful development of qualitative methodologies for organizational research. The paper introduces the articles that form the basis of this special issue of QROM, including a review of related studies that discuss the analysis of organizational visuals, as well as extant literature that develops a methodological agenda for visual organizational researchers.

The Guest Editors’ conceptual arguments are advanced through a literature review approach.

The Guest Editors conclude that studying “the visual” holds great potential for qualitative organizational researchers and show how this field is fast developing around a number of interesting image‐based issues in organizational life.

A future research agenda is articulated and the special issue that this paper introduces is intended to serve as a “showcase” and inspiration for qualitative researchers in organizations and management studies.

This issue of QROM is the first collection of visual research articles addressing business and management research. The Guest Editors’ introduction to it seeks to frame its contents in contemporary interdisciplinary debates drawn from the wider social sciences and the arts.

This paper aims to explore the concept of information in records and archives management (RAM) from a fresh, visual perspective by using arts-informed methodology and the draw-and-write technique.

Students and practitioners of RAM in Australia were asked to answer the question, “what is information?” in a drawing and then to describe the drawing in words. This produced a data set of 255 drawings of information or “iSquares”, for short. Compositional interpretation and a framework of graphic representations by Engelhardt were applied to determine how participants envision information and what the renderings imply for RAM.

The images reveal an overwhelming recognition in RAM of the diversity of media formats of information and the hyperconnectivity of information in networked information systems; and illustrate the central place of human beings within these systems. These findings offer striking, accessible illustrations of major concepts in RAM and enable new understandings through the construction of stories.

There are both pedagogical applications and practical implications of this work for students, practitioners and knowledge workers. The graphical representations of information in this research deepen the understanding of textual definitions of information. The data set of iSquares provides opportunities to create new storyboards to explain information definitions, practices and phenomena in RAM disciplines, and, to explain related concepts such as data, information, knowledge and wisdom hierarchy.

This is the first study in RAM disciplines to provide visual illustrations of information using graphical image representations.

Entrepreneurial identity is a complex concept. It has been recognised as a subjective and dynamic socio-cognitive factor which is not stable over time and is part of an iterative formation process. This chapter explores the journey of adopting, implementing and reviewing visual methods, in order to examine entrepreneurial identity, from the researchers’ perspectives. A critical standpoint is offered which explores both the benefits and challenges that presented themselves in the search for rich data.

The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis.

In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011).

The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015.

This study summarises how visual approaches are applied in strategic communication research during 2005-2015.

This study can provide important knowledge about an innovative visual perspective in strategic communication research.

Plagued by doubt and methodological unease, two researchers from a large Australian study resolve their quandary by revisiting methodological literature related to narrative inquiry, visual approaches and contemporary interviewing to find that the application of poststructuralist theory to methodology provides a useful way of addressing their concerns. Before embarking on extensive writing about the project, they trouble issues of data authenticity, analytic integrity and the problem of voice. The main value of this deliberation is its applicability to the wider discourse about contemporary qualitative inquiry that other researchers facing analytical dilemmas may also find helpful.