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The purpose of this paper is to report the design and implementation of the enhanced participant-driven photo elicitation method in a qualitative interview study, to assess the performance of the method to investigate a research topic in everyday life health information behaviour and to provide insights on how to effectively use this method in future research.

The author embedded the enhanced participant-driven photo elicitation in a qualitative interview study to examine people’s everyday life health information behaviour with activity tracking technology. The author assessed the types of visual data collected by the method, categories of elicitation enabled by the method and how the method contributed to key research findings of the interview study.

The enhanced participant-driven photo elicitation generated rich, unique and meaningful data that would be otherwise difficult to collect through conventional qualitative interviews. The method also elicited explanation, rationalisation and reflection during the interviews, which enriched and triangulated key research findings. This work validated the benefits of the general photo elicitation method such as aiding participants’ recall of experiences, enriching research findings and improving research validity. It also demonstrated that the enhancement techniques used in this study could generate rich and even research data across interviews.

This paper describes the design and implementation of the enhanced participant-driven photo elicitation method to augment a qualitative interview study with activity tracker users. The author provides recommendations for researchers to take full advantage of the method in future everyday life health information behaviour research.

The purpose of this chapter is to explore the potential of photo-elicitation as a data generating method. Photo-elicitation is rarely used for data generation, despite the considerable promise of this method. Our empirical investigation focused on people's emotions and experiences of dual systems in Kazakhstan, a country currently undergoing change from the old Soviet system to a new market economy. In addition to semistructured interviews, we use photographs in order to enhance emotional connection and recall. We use the imagery as a device to generate data, and more specifically, data on individual and social perspectives that are integral to particular experiences. We argue that photo-elicitation can bring out peoples' lived experiences of the social context being investigated. We explain why and how to use the method in practice.

The goal of this study is to explore an immediate step in understanding the lived experiences of under-represented students through metaphor construction and possibly collect more in-depth data through photograph-based interviews.

This article introduced photo-elicitation based narrative interviews as a qualitative methodology while interviewing fourteen undergraduate community college students mostly from underrepresented groups (URGs). At the beginning of each interview, the authors probed the participants with 8 photographs chosen by the research team to represent a diverse set of experiences in engineering. The authors conducted a thematic analysis of the interview data.

The findings suggested that the inclusion of photo-elicitation often catalyzed consumption of representations, images, metaphors, and voice to stories passed unnoticed; and finally produces more detailed descriptions and complements semi-structured narrative interviews.

This study advances the scholarship that extends photograph driven interviews/photo elicitation methodology while interviewing marginalized population and offers a roadmap for what a multi-modal, arts-based analysis process might look like for in-depth interviews.

The use of photo-elicitation in our research enabled a deeper, more poignant exploration of the URG students' experience of navigating engineering. The participants were able to relate to the photographs and shared their life narratives through them; hence, use of photographs can be adapted in future research.

Our research revealed that PEI has excellent potential to capture marginalized narratives of URGs, which is not well explored in educational research, specially, in higher education. In our research, PEI promoted more culturally inclusive approaches positioning the participants as experts of their own narratives.

The study presented in this paper serves as an example of qualitative research that expands methodological boundaries and centers the role of power, marginalization, and creativity in research. This work serves as a unique and important contribution to the photo-elicitation literature, offering a critical roadmap for researchers who are drawn to photo elicitation/photograph driven interviews as a method to explore their inquiry.

This article approaches the possibilities of photo elicitation as a technique for social research in the landscape of technology-mediated instantaneous interpersonal communication.

This case study, which involved persons with prison experience in the process of returning to the community, demonstrates how participant-generated photographs made with mobile handheld electronic devices and the meanings participants have attached to them allowed the research to take a co-creative turn.

The data analyzed show the potential of photo elicitation to build a link between researcher and researched that empowers the latter with agency in designing the results and also throughout the research process as a whole, thus allowing the former to reach a deeper level of understanding of the research participants' social reality.

The research conducted showcases the possibilities of this technique to approach the field of emotions from the ethnography and how they can build knowledge – especially in the work with vulnerable populations in vulnerable contexts – and generate new categories of analysis.

The purpose of this paper is to examine issues associated with user engagement on social media with local history in the North East of Scotland and to focus on a case study of the Buckie and District Fishing Heritage Society, a small but very successful and professionally-run community-based local heritage organisation.

A qualitative approach using photo elicitation on social media was deployed in conjunction with analysis of the user interactions and the reach insights provided by Facebook to the page manager. Additionally, a focus group was used.

The research, although focussed on an individual case study, offers significant lessons which are more widely applicable in the local history and cultural heritage social media domain. Key aspects include user engagement and how digital storytelling can assist in the documentation of local communities ultimately contributing to local history research and the broader cultural memory. The significance of the image and the photo elicitation methodology is also explored.

The research demonstrates new opportunities for engaging users and displaying historical content that can be successfully exploited by community heritage organisations. These are themes which will be developed within the paper. The research also demonstrates the value of photo elicitation in both historical and wider information science fields as a means of obtaining in-depth quality engagement and interaction with users and communities.

The research explored the underutilised method of photo elicitation in a local history context with a community possessed of a strong sense of local identity. In addition to exploring the benefits of this method, it presents transferable lessons for how small, community-based history and heritage organisation can engage effectively with their audience.

This paper aims to demonstrate advantages of using the photo elicitation technique from sociology, ethnography and visual anthropology to management history through reference to a study of job loss within the State Electricity Commission of Victoria in the Latrobe Valley, Australia, as it was undergoing transition and privatization in the early 1990s.

This is a methodology paper exploring photo elicitation and the theoretical perspectives of life course and identity work when applied in management history.

The use of photo elicitation encouraged interview participants to share their perspectives about the common experience of job loss in an Australian regional area which gave rise to some common themes about occupational identity and the challenges of being unemployed.

After job loss, some common experiences have been found, namely, depression; drug and alcohol addiction; domestic violence and family break down; and even suicide.

Use of photo elicitation provided the methodology and framework to undertake original research in management history in an Australian region still experiencing denidustrialization of brown coal mining and power generation.

The purpose of the paper is to explore the methodological dimensions and potential of photo‐elicitation, particularly as a historical research tool for archival, oral and critical accounting, and management historians.

The analysis draws upon the methodological, theoretical and empirical literatures of visual anthropology, visual sociology, visual ethnography, oral history, and visual research methods and develops a methodological agenda for photo‐elicitation research in accounting and management history.

It reveals the potential for contextualised, interpretive and critical discovery in accounting and management history. The prospect of peeling back of hidden layers and voices is significantly enhanced by the introduction of photo‐elicitation, which offers empowerment not only through the visual triggering of memory but through the negotiation and construction of images themselves.

The prospect of more direct access to organisational and personal experience and context is accompanied by new understandings of multiple voices and fresh narratives. Together, these promise potential insights from the particular to the societal.

This chapter introduces the approaches and methods employed in a four-country research project that resulted in the 2017 report The People in the Pictures: Vital perspectives on Save the Children’s image making. It presents and explores the ethical issues that emerged throughout the process of the research, particularly in relation to photo elicitation – the use of images (still and moving) within both interviews and focus groups. Interviews and focus groups took place in the UK, Jordan, Bangladesh, and Niger with a total of 202 research participants. The research involved sharing Save the Children content (fundraising materials, published reports, online news features, TV adverts, and short films) with research participants. Research participants included those featured in some of these visual communication materials (referred to as contributors), and other individuals within their communities (referred to as non-contributors). The following principles and decisions informed the research design: safe and ethical practice; inclusive, engaging and accessible approaches; the participation of children; prioritising first-hand accounts; no photography or filming; and the preparation of location- and language-specific resources for each interview and focus group. The main ethical issues to emerge during the design of the research related to predicting (and responding) to any potential negative impacts of the research on participants, particularly contributors, but also children. The researchers also experienced some unexpected ethical encounters, including visual materials causing some concern or distress. Additionally, assuring research participants’ anonymity led to the necessity of extra care when publishing the report and the use of images within that.

This study identifies and interprets the experiences and relationships of a host community to a marine national park in Sabah, Malaysian Borneo, as it transformed from a local recreation site into an international tourist destination. This chapter elaborates on an original and innovative amalgamation of qualitative methods used to collect data consisting of verbal and pictorial techniques, including focus group interviews, visitor employed photography, and an adapted Q-methodology incorporating photo-elicitation. The research design for data collection is provided as a guideline to illustrate how the study progressed through two essential parts. This study contributes to a gap in method on how to extract pictorial measures on a collective basis to systematically to produce group place meanings. Recommendations are suggested based on the challenges faced in this study. This innovative qualitative method was successful in deriving sense of place for a marine park.

Purpose – The purpose of this chapter is to review and categorize how photographs have been used in management research and to provide strategic management researchers with suggestions about how to use photographs to enhance their qualitative research methodologies.

Methodology/approach – We develop a typology of photographic uses in management research by reviewing several scholarly journals.

Findings – We identify two dimensions that differentiate how photographs have been used in management journals. First, photographs can be used to illustrate scenes from a field setting or they can be interpreted as data. Second, the role of field participants can be one of active collaboration or no involvement in the photographic aspect of the qualitative research project. For instance, field subjects can collaborate in research by aiding in the photo-documentation process and/or aiding in the photo-elicitation process. Choosing which of our four identified photographic approaches represents a critical decision for qualitative researchers interested in incorporating photographs in their research.

Practical implications – We suggest ideas for strategic management researchers related to use of photographs in their research. Also, we describe how specific strategic management research projects can be approached with photography, which we argue can lead to enhanced theoretical contributions.

Originality/value of paper – To date, little has been written in the strategic management field about the use of photography. This chapter provides a succinct review of photographic methods in management research. Moreover, this chapter provides suggestions for how strategy researchers, study participants, and interested readers of management research could benefit from incorporating photographs into research accounts.