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Purpose – This research aimed to identify the ideal concept of tourism development in Aceh Singkil, Indonesia, and to explain how the application of religious tourism is based on the society as a community. The community included three parties, namely, government, community, and private.

Methodology – For this research, both a qualitative approach and a phenomenological method were used to get the accurate results. Although the recent method used was a qualitative research approach, the data were discovered through three instruments: observation, interview, and documentation. Observation involved observing a variety of tourism activities in the field study as well as informants. While the interview was conducted by participant method, the data found were familiar without being engineered by the informant.

Finding – Aceh Singkil is one of the areas in Aceh Province that has good tourism potential including natural beauty resources, geographical location close to any district, and a diverse of community culture. However, the local government does not have ideal concepts to develop these resources. The pattern of development is still done in traditional ways without the involvement of private parties and the community. The local community is only used as an object of tourism activity and its existence is not so obviously involved. As a result, tourism in Aceh Singkil has no direction of development. Based on this research, it was found that the relevant tourism concepts to be developed in Aceh Singkil are based on religious tourism (Halal Tour), as Halal Tourism is a reflection of the culture of the Aceh Singkil community.

Research Limitations – This research has limitations on non-specific religious tourism and limited quantitative data as well as a vast range of research areas.

Originality/Value – Religious tourism research is the mainstay of research concepts in Islamic countries as well as in Indonesia especially in Aceh provincy, so it is necessary to find the ideal concept for its application and become an example for other regions in the future.

The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and establish an agenda for future AR research.

This study reviews current literature on AR marketing, hospitality and tourism and industry use cases for the creation of a proposed conceptual framework to guide scholars and managers. Based on that, the authors propose fundamental premises.

The three fundamental premises of AR marketing presented are the need to clearly differentiate between AR and virtual reality within hospitality and tourism; the use of AR for the on-trip experience; and the combined focus on content, context, customer and computing devices for a successful strategic implementation of AR.

This study serves as a first point of reference for the strategic integration of AR into hospitality and tourism marketing, both from an industry and academic point of view.

The authors provide a number of managerial recommendations based on our three fundamental premises.

To the best of the authors’ knowledge, this study is one of the first to holistically characterize AR marketing in the hospitality and tourism context. It also highlights the fundamental premises of successful AR marketing and future directions of AR research today and in a spatial computing future.

The purpose of this review paper is to investigate the consequences of tourism development and economic growth within the Association of Southeast Asian Nations (ASEAN) countries, focusing specifically on Lao PDR post-pandemic. The adverse effect of COVID-19 on tourism and economic sectors has been pervasive across the ASEAN region, with varying degrees of impact. Some of these difficulties are set to continue, though there are positive signs of recovery and of the resilience of the tourism industry. Utilising case material from Lao PDR in Southeast Asia – an area frequently neglected in tourism studies – the paper sheds light on the post-pandemic landscape to address existing gaps in the current literature.

A case study approach was taken in this review paper, utilising secondary data such as media reports, official reports from Tourism Laos and international governing bodies like United Nations and the World Bank to form a viewpoint discussion in the Lao PDR post-pandemic condition.

This paper reveals that contrary to a long period of recovery post-pandemic, there has been a degree of continuity from the pre-pandemic period. Considerable numbers of backpackers have returned to Vang Vieng, along with Vientiane and Luang Prabang. While the pre-pandemic emphasis on mass tourism persists, there is also an increased focus on regional and domestic markets. Laos, with its strategic location and cross-border connections, aims to take advantage of this shift.

The paper highlights a detailed exploration of the Lao tourism industry post-pandemic. It goes beyond the initial expectations in literature of a complete transformation post-pandemic, highlighting the continuity in visitor sources and traditional tourist attractions. It emphasises the Lao PDR strategic position for market reorientation, providing insight into the nation’s adaptive strategies and a nuanced perspective on the evolving landscape of Lao tourism.

This study looked at the potential applications of geographic information systems (GIS) and remote sensing (RS) for inclusive community development and participation, sustainable tourism, and rural community-based natural resource management (CBNRM) in sub-Saharan Africa and other rural areas worldwide.

To evaluate resource management systems for rural tourism and the environment in Africa and abroad. The study makes use of reviews of relevant literature and documents, and while linking applications for sustainable tourism and local community empowerment with CBNRM and GIS, vital content was manually analyzed.

The study shows a potential affinity between agricultural and tourism businesses that GIS in line with the CBNRM conception can strengthen. In many rural and underdeveloped regions of the continent, this highlights the need for a credible and varied tourism strategy to develop and empower the relevant communities.

Most agricultural communities in Africa are located in low-income regions. Such areas are rich in natural wildlife and have popular tourist destinations. A mix of regional community development initiatives can be built using GIS, sustainable tourism, CBNRM, and community-based tourism (CBT).

This study addresses a gap in the literature by examining the marketing strategies adopted by wineries in the context of wine tourism. This study aims to identify marketing strategic orientations and highlight their significance in the context of wine tourism.

The research uses a comparative case study approach, focusing on two wine regions, Roussillon (France) and Empordà (Spain). It involves the analysis of 99 active winery websites to identify marketing orientations. Descriptive statistics, cluster analysis and ANOVA tests were used to achieve this.

The study reveals four distinct wine tourism strategic orientations adopted by wineries in these regions. It emphasizes the importance of external ties, varying levels of competitiveness, website performance and geographical differences as key findings. The results show that wineries with a clear diversification strategy benefit from a higher level of competitiveness.

This research contributes to the academic literature by identifying different marketing strategies within wine tourism, highlighting their importance and providing a comprehensive analysis of key areas, thus adding original insights to the existing body of literature.

This study aims to explore the differences in the tourists’ perceived destination image on travel e-commerce platforms (e.g. Ctrip and Fliggy) and social media platforms (e.g. Xiaohongshu and Weibo).

The purpose of this conceptual paper is to explore the potential of regenerative tourism practices and their influence on destinations and their stakeholders from a community development approach focusing on Nordic lifestyle entrepreneurs. We focus on small and micro-sized enterprises (SMiEs) that conform to the realities of tourism systems in Nordic regions.

We explore how community development can be used as an approach for regenerative tourism and vice versa. Our conceptual paper builds from recent work of the Nordic Regenerative Tourism project, which aims to develop place-based practices for SMiEs that contribute to the regeneration of natural and cultural resources.

Regenerative tourism research should focus on developing tools that aid in capacity sharing and equitable partnerships through a community development approach. However, there is a lack of understanding of the processes of how to implement this in real world practice. More research is needed in developing tools to mobilize Nordic communities, particularly within the countryside to help transform tourism towards a regenerative model. It was found that much of these efforts comes from MSMEs. Therefore, more case studies are needed to understand how and why lifestyle entrepreneurs play in community revitalization efforts and the potential linkages with regenerative tourism management and marketing.

This conceptual paper contributes to the discussion of regenerative tourism and focus on smaller countryside communities within the Nordics. We argue that community development is linked with the concept of regenerative tourism through lifestyle entrepreneurs.

This study investigates the consequences of anthropogenic disturbance caused by dolphin-watching boats on the local spinner dolphin population in Lovina, Bali. It proposes recommendations for developing sustainable destination practices that influence boatmen and tourists to minimise the negative impacts of tourism activities on the dolphins.

Data was collected on boat-dolphin distances, boatmen's behaviour, dolphin behaviour, and underwater noise levels using an unmanned aerial vehicle (UAV) and a hydrophone. The triple-bottom-line framework was applied to analyse the findings and propose recommendations for developing sustainable destination practices.

The study reveals a consistent breach of national and international guidelines, with boats approaching dolphins at distances well below the recommended minimum. Undesirable boatmen’s behaviours and signs of distress and avoidance in dolphins were frequently observed. The findings highlight the need for stakeholders to develop and implement sustainable practices that influence boatmen and tourists to minimise their impact on the dolphins.

This study provides novel insights into the anthropogenic disturbance caused by dolphin-watching boats in Lovina, Bali. It proposes actionable recommendations for developing sustainable destination practices that influence boatmen and tourists. It contributes to the growing body of knowledge on sustainable wildlife tourism management.

This paper aims to analyse the development of the pilgrimage phenomenon over the past few decades. Pilgrimage was the first tourism mobility to come into existence thousands of years ago. In recent decades, its significance has decreased, as other tourism segments have gained prominence. Although modern tourism is regarded as a relatively new phenomenon, its origins are clearly rooted in the age-old practice of pilgrimage. Indeed, the development of tourism is difficult to understand without a thorough comprehension of the practice of pilgrimage in ancient times.

This paper analyses the development of the pilgrimage phenomenon over the past few decades. The phenomenon of Pilgrimage Tourism and the nexus between the two mobilities has been experiencing tremendous changes over the past few decades and is still in the midst of an on-going process of transformation.

This paper concludes with the prediction that pilgrimage will re-emerge when the many similar segments – particularly, spiritual tourism, heritage tourism, religious tourism, dark tourism and secular pilgrimage – are re-identified as pilgrimage: a mobility for the search for meaning that contains an element of transformation that is often deep and enduring (as they were viewed at the dawn of humanity and for thousands of years).

This review has examined the development of pilgrimage tourism as a research topic, highlighting the importance of re-examining our contemporary usage of terms in order to allow for broader interpretations of different phenomena in the field of tourism. These conclusions are consistent with the current calls for a fundamental rethinking of the paradigms and the norms shaping scholarship on pilgrimage, dark tourism and tourism as a whole from a post-disciplinary perspective based on synthesis and synergy.

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for tourism researchers to pay greater attention to this new development.

This paper is based on a general review of academic and professional literature on marketing practice and experience design in tourism and an audit of destination marketing materials using story or story telling in their campaigns.

This paper identifies three forces supporting a story turn in tourism: building on the experiential approach to tourism; the rise of mobile social media, user generated content and gamification; and the Asian Wave in tourism.

This paper identifies a story turn in current tourism practice and reviews the increasing awareness of the value of stories in psychology, sociology and anthropology research, to suggest how this story turn may influence the nature of both tourism practice and research in the future.