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Research on showrooming has focused on investigating its antecedents, motivators and characteristics, leaving a gap regarding its consequences. Our study intends to build a comprehensive framework to examine the role of showrooming behaviour on showrooming satisfaction and customer loyalty while exploring its antecedents.

Data collection took place in Brazil through an electronic form distributed on social media, reaching 393 people. After eliminating responses from those who had no showrooming experience, the final sample consisted of 310 respondents. The questions captured the costs and benefits of showrooming, internet savviness, showrooming behaviour, satisfaction with showrooming and customer loyalty (i.e. repurchase intention and positive word-of-mouth). We performed partial least squares data analysis by means of the statistical package Smart PLS 4.

The results show that showrooming behaviour is positively influenced by internet savviness and the perceived benefits of showrooming but not by the perceived costs of showrooming. In addition, showrooming behaviour positively influences satisfaction with showrooming and customer loyalty (i.e. repurchase intention and positive word-of-mouth). Finally, we identify satisfaction with showrooming as a mediator between showrooming behaviour and customer loyalty.

Given that the implications of showrooming behaviour on customer loyalty remain understudied, this work contributes to the marketing literature by demonstrating the influence of showrooming behaviour on satisfaction with showrooming and its consequential effect on customer loyalty. Moreover, we confirmed the mediating role of customer satisfaction in the relationship between showrooming behaviour and customer loyalty.

Advances in digital technologies and the growing number of touch points have had a significant impact on the shopping behaviour of omnichannel customers. Several research papers have explored different facets of omnichannel, but only a few have thoroughly explored the literature on showrooming and webrooming simultaneously. This paper aims to identify the key groups of antecedents influencing customer buying behaviour in omnichannel, under the influence of digital technologies, with a particular focus on showrooming and webrooming.

Our study conducted a systematic literature review to identify the factors influencing customers’ buying behaviour in omnichannel, which have been the subject of academic discussion over the last decade. We finalized 149 articles for the thematic analysis and identified three groups of antecedents: channel-related, product-related and consumer-related with their subgroups.

Under channel-related antecedents, cost and perceived benefits, search convenience, need for interaction and situational circumstances have been identified as major attributes. The expressiveness of the product, product demonstration and search and experienced products have been identified under product-related antecedents, followed by price consciousness, past experiences, perceived risks and shopping motivations as leading attributes under consumer-related antecedents. The study revealed the multifaceted influence of digital technologies on omnichannel buying behaviour. Digital technologies are shaping the antecedents related to channels, products and consumers. Digital technologies simultaneously mediate between antecedents and the selection of a specific path within an omnichannel environment. Showrooming and webrooming should no longer be seen as general concepts. The rise of digital technologies has led to the development of new consumer journey patterns and the blurring of distinctions between showrooming and webrooming. A conceptual framework has been proposed to understand consumers' omnichannel behaviour, having considered the identified antecedents and the role of digital technologies.

This study advances the academic understanding of consumer behaviour in omnichannel under the influence of digital technologies and provides important implications for omnichannel management. With the advancement of digital technologies such as augmented reality and virtual reality, retailers should implement channel integration strategies to bridge the gap between online and offline channels, providing a memorable shopping experience for omnichannel customers.

This study is unique because it identifies and analyses the antecedents of consumer behaviour in omnichannel settings under the influence of digital technologies. It also uncovers new potential combinations of showrooming and webrooming patterns. The proposed framework can help retailers in their future planning of omnichannel strategies.

This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online retail channels. Showrooming, wherein customers browse products in physical stores but ultimately purchase from online competitors, poses a potential threat to the job security and job satisfaction of sales staff in brick-and-mortar (B&M) stores. To address this issue, this study explores the relationship between showrooming, self-efficacy, sales performance, job insecurity and job satisfaction of sales staff, using the job demands-resources (JDR-R) model as a theoretical framework.

This research employs quantitative research methods and gathers data from 219 sales staff working in Indian retail stores. Structural equation modeling is used to test the proposed hypotheses.

The results indicate that showrooming is associated with a decrease in the self-efficacy, sales performance and job satisfaction of sales staff. Furthermore, the result indicates that showrooming is positively associated with increased job insecurity among the sales staff.

This study offers valuable contributions to existing literature and offers insights for both retailers and salespeople regarding the potential repercussions of showrooming. It also suggests coping strategies to address the challenges posed by showrooming and the behavior of showroomers.

In the context of omnichannel distribution development, this study aims to understand how and why trying products out helps people make good purchase decisions (i.e. decisions that they do not regret later).

The paper uses mixed methods consisting of an experiment (n = 162), a series of interviews with consumers (n = 16) and in-store observations (n = 202).

Results show that trying products out allows us to evaluate how they will fit, which increases purchase intention. They also indicate that trying leads to better decision-making.

This paper enriches product trial literature and sheds new light on how sales channels combine in omnichannel distribution.

The conclusions of this research will be useful to retailers who want to help consumers make better purchasing decisions.

Helping consumers make better decisions minimizes the societal impact of consumption by reducing the frequency of re-purchases and product returns.

The originality of this research lies in using mixed methods, providing a complete understanding of why consumers try products out and how they do so.

The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry, with mediating (attitude [ATT]) and moderating (product involvement [PT]) effect. We used the stimulus– organism–responses theory as a theoretical underpinning.

We collected 307 responses from fashionable consumer who was purposed fashion products recently through convenience sampling approach and analysed the data with structural equation modelling and PROCESS macro.

The results illustrated that AC and consumer empowerment had a significant impact on consumer attitude and their WB. Likewise, consumer attitude had a positive mediating association between AC, consumer empowerment and WB. PI significantly moderated the relationship between ACs, consumer empowerment with attitude and attitude with WB.

This study is one of the new research works of its kind, which examines the role of AC and consumer empowerment on WB in the fashion industry. This study contributes to the growing amount of literature on fashion marketing by analysing the rapidly growing phenomena of WB in a multichannel context of the fashion industry.

This study aims to explore the essence of the omnichannel in the handloom industry’s development and to identify, analyse and estimate the barriers obstructing the implementation of the omnichannel in the handloom industry of India.

A descriptive literature review and expert opinion are used to identify the barriers obstructing the successful realisation of the omnichannel in the handloom industry of India. Moreover, interpretive structural modeling and the matrix of cross-impact multiplications applied to classification are used to analyse and estimate the impact of these barriers.

This research suggests the implementation of the omnichannel is subjected to several barriers, specifically lack of government support and policies, uncertainty in business contract partners, poor reverse logistics system, etc.

This research explores the contribution of the handloom industry to the socioeconomic development of the rural and semi-urban Indian population. It also explores the need for government support for the survival and growth of the handloom industry. It also explains how omnichannel can support this industry for its survival and its overall development. Furthermore, factors inhibiting the implementation of the omnichannel in the handloom industry are identified and evaluated based on their over impact.

This study aims to develop a methodology that extracts an architectural concept from a biological analogy that integrates forms and kinetic behavior to identify whether complex forms work better or simple forms with proper kinetic behavior for improving visual comfort and daylight performance.

The research employs a transdisciplinary approach using several methods consisting of a biomimetic functional-morphological approach, kinetic design strategy, case study comparison using algorithmic workflow and parametric simulation and inverse design, to develop an interactive kinetic façade with optimized daylight performance.

A key development is the introduction of a periodic interactive region (PIR), which draws inspiration from the butterfly wings' nanostructure. These findings challenge conventional perspectives on façade complexity, highlighting the efficacy of simpler shapes paired with appropriate kinetic behavior for improving visual comfort. The results show the façade with a simpler “Bookshelf” shape integrated with a tapered shape of the periodic interactive region, outperforms its more complex counterpart (Hyperbolic Paraboloid component) in terms of daylight performance and glare control, especially in southern orientations, ensuring occupant visual comfort by keeping cases in the imperceptible range while also delivering sufficient average spatial Daylight Autonomy of 89.07%, Useful Daylight Illuminance of 94.53% and Exceeded Useful Daylight Illuminance of 5.11%.

The investigation of kinetic façade studies reveals that precedent literature mostly focused on engineering and building physics aspects, leaving the architectural aspect underutilized during the development phase. Recent studies applied a biomimetic approach for involving the architectural elements besides the other aspects. While the biomimetic method has proven effective in meeting occupants' visual comfort needs, its emphasis has been primarily on the complex form which is difficult to apply within the kinetic façade development. This study can address two gaps: (1) the lack of an architectural aspect in the kinetic façade design specifically in the development of conceptual form and kinetic behavior dimensions and (2) exchanging the superficial biomimetic considerations with an in-depth investigation.

This research examined the influence of the service attribute components of a smart automated coffee vending machine on the enjoyment and choice behaviour of customers from the perspective of the Stimulus-Organism-Response paradigm.

To gain an improved understanding of the influential factors that can yield the desired study outcomes, this research employed sufficiency logic and necessity logic to provide insights and practical implications for research.

While this study identified “special benefits” as a sufficient factor to induce both enjoyment and choice behaviour, “interactive experience” and “ease of use” were found to be the fundamental factors for achieving these two desirable outcomes.

This research extends beyond the conventional approach of symmetric analysis by incorporating necessary condition analysis to explore the essential conditions necessary for enjoyment and choice behaviours during automated-vending-machine consumption. The smart feature, highlighted by the ‘interactive experience,’ is revealed as one of the necessary factors in fostering enjoyment and influencing consumer choice of beverages from smart automated vending machines.

This paper aims to identify and evaluate the industrial heritage of the Safawi region, which has suffered from neglect and government dispossession. It proposes strategies for documenting and repurposing the Al-Safawi cinema, advocating for its transformation into a historical museum. Repurposing culturally significant structures as museums offers opportunities to address challenges, preserve heritage, promote sustainable urban development, improve local quality of life, and attract tourists.

Employing an inductive approach, this research uses qualitative methods, including detailed descriptive analysis, along with contemporary digital documentation tools such as RTC360 Laser Scanning, Digi Cad 3D, Autodesk Revit, AutoCAD, and Photoshop.

The study demonstrates that converting heritage buildings into museums requires minimal alterations to maintain authenticity and historical integrity. These findings provide valuable insights into architectural considerations that inform decision-making processes for museum projects, contributing to discussions on museum standards, practices, and adaptive reuse within the Jordanian context.

This study stands out for its use of advanced digital tools within the Jordanian context, representing a significant advancement in digital documentation practices. Few studies have explored the Safawi area and its heritage, making this research particularly innovative. By advocating for minimal alterations to preserve authenticity, it sets a valuable precedent for museum projects in the country, enhancing efforts in heritage conservation and cultural enrichment. This initiative highlights the evolving landscape of digital engagement in Jordan and its potential implications for cultural heritage management.

This paper investigates the dual interactive effects of manufacturer encroachment on the supply chain and retailer provision of retail services.

Consider a supply chain dominated by manufacturers, retailers, and e-commerce platforms, with the manufacturers selling the same product online and offline. Utilizing Stackelberg’s game theory, examples of wholesale and retail prices and profits of participants in the supply chain under different channels are analyzed. An effective encroachment strategy for manufacturers facing different retail service investment strategies of traditional retailers is given.

When traditional retailers do not invest in retail services, they will lose more profit due to competition with the manufacturer. At this time, the retailer does not want the manufacturer to encroach. The traditional retailer’s investment in retail services will enhance its and the manufacturer’s profits, incentivizing the manufacturer to pursue an aggressive expansion strategy.

(1) Considers a situation where the selling efficiency of the manufacturer is lower than that of the traditional retailer. (2) The interaction between traditional retailers’ retail service investment strategies and manufacturers’ encroachment strategies is investigated where the manufacturer is the dominant player. The three modes of online direct sales, resale, and third-party platform agency are compared to provide a basis for decision-making on different types of manufacturers’ encroachment. (3) Offline retail services not only directly increase sales in the offline market but also indirectly have a negative effect on the online market.