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The purpose of this paper is to identify variables that intervene in the relationship between shopping center image and frequency of visits to that shopping center. Variables investigated as intervening are desires, intentions, and positive anticipated emotions.

The method uses a two wave mail survey. One wave gathers intentions and variables antecedent to intentions while a second wave gathers behavioral data.

Findings suggest that desire (i.e. motivation), intention, and positive anticipated emotions intervene between shopping center image and frequency of shopping center visits. Positive anticipated emotions are not emotions felt while shopping but are the expected emotional consequences of achieving a goal, in this case visiting a shopping center. Visiting a shopping center might be a goal in itself or it could be the means to goal attainment (e.g. shopping to get a product).

A limitation of the study is that results are aggregated across types of shopping centers and across respondent classifications.

Results provide evidence that desire, intention, and positive anticipated emotions intervene between shopping center image and frequency of visits to the shopping center. Implications for shopping center managers are guidance for allocating resources towards increasing desire, intention, and positive anticipated emotions.

The value of this study is investigation of the process by which shopping center image impacts the frequency of visits to a shopping center. Focusing on this process should allow shopping center managers to more efficiently allocate resources. The value of this study is offering resource allocation guidance to shopping center managers.

Entertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image differentiation for shopping centres, given that the image of a competitive retail institution is a critical determinant in consumer patronage decisions. However few studies have examined the contribution of entertainment to shopping centre image. Moreover, using entertainment as a means of identifying distinct market segments has not been explored. Hence, the purpose of this study was twofold. First, a model of attributes that represented the shopping centre image was identified. Three essential attributes that have been neglected in most shopping centre studies were revealed, namely entertainment, food and security. Second, six market segments of shopping centre patrons were identified and labelled the “serious” shopper, the “entertainment” shopper, the “demanding” shopper, the “convenience” shopper, the “apathetic” shopper and the “service” shopper. In particular, the “entertainment” shopper and the “service” shopper are identified as entertainment‐seeking segments. Managerial implications of the findings and future research directions are addressed.

The purpose of this paper is to investigate how and to what extent the attributes of a new shopping centre entrant evolve during the first seven months of operation, and the implications this has for the incumbents. To capture the strategic relevance of those changes a consumer image tracking analytical tool is developed and applied.

Qualitative research followed by a longitudinal survey. Hypothesis testing approach and descriptive analysis.

The correlates between the magnitudes of shopping centre attribute perception variations, the level of self‐confidence in image evaluation, shopping centre frequency of visits, degree of the “halo effect”, shopping centre and store consumer's preferences are analysed. Only the self‐confidence and store preference did not evolve with the image magnitude changes as hypothesised.

The assessment of shopping centre image changes over time, as well as the factors underlying those changes help managers to plan strategy. Some monitoring procedures are proposed and their implications for both marketing and shopping centre operations are discussed.

By incorporating the time dimension, the true nature of image variation can only be captured if the identification of attributes, and the amount, intensity and direction of changes are obtained, measured and analysed together. The magnitude of image variation is more associated with a shopping centre than with its stores.

The unconventional concept of leasing temporary retail space has taken the retailing world by storm in the past decade. In addition to permanent retail space (in‐line stores), many shopping centre management staff have leased temporary retail space as a form of maximizing the net lettable area of the shopping malls, thus hoping to reap better returns for the real estate investors. Using Singapore as the study area, this paper aims to investigate shoppers' perceptions of in‐line stores (permanent retail space) and comparing them to their perceptions of retail carts (temporary retail space) in shopping centres.

To examine shoppers' perceptions of in‐line stores and retail carts, the paper adopts a mixed method sequential design by way of qualitative/quantitative sequence.

In terms of image structures, in‐line stores and retail carts share three common image dimensions, namely, “atmosphere”, “variety of product” and “service quality”. In‐line stores recorded an additional factor, “value”. However, the shoppers displayed better perception ratings towards all retail space attributes and factors of in‐line stores relative to that of the retail carts. In addition, the data also revealed that age of the shoppers has a direct influence on shoppers' perceptions of retail carts and in‐line stores.

The findings not only add to the current retail literature, but will also aid retail industry players in improving their marketing and overall tenant‐mix structures for more successful leasing strategies. This will maximize the usage of retail real estate space that may in turn result in higher returns for real estate investors.

Traditional sets of attributes characterizing shopping centres need to be updated to relate to new specific consumers' needs and choices, to ensure the survival of shopping centres. To this end, this chapter revisits shopping centres’ attributes in the light of consumers' choices of actual centres, taking into account the recent increasing role of technologies, leisure activities and changes in consumer behaviour. In doing so, we aim to improve perceptions of modernity and help to regenerate (or at least mitigate the decline of) shopping centres. Specifically, the new set of attributes include appearance (external appearance), convenience, entertainment and leisure activities, memorable experiences, green place and policy, image (modern image), price, service, size and technology.

Focuses upon shopping centre developments through joint venture enterprises. By adapting the process proposed by Churchill to develop measures of marketing constructs, an instrument to assess perceived attractiveness of joint venture shopping centres in China is formulated. The proposed instrument (SCATTR) contains 21 attributes in five dimensions and exhibits high internal consistency and validity. The purpose of this instrument is to provide China’s joint venture shopping centres with an indication of their performance as well as an avenue to gain more knowledge about consumers in China. Concludes that the SCATTR instrument is a reliable and valid tool to assess the attractiveness and performance of shopping centres as perceived by consumers.

This paper explores the potential benefits of siting public libraries within retail developments. Evidence is based on a literature review and five case studies in the UK that involved interviews with librarians, shopping centre managers and shop managers. The greatest benefit of the presence of a public library in retail centres is increased footfall. Shopping centre locations also benefit the library, and this is often perceived as being more significant than the library’s impact on the shops. Recommendations are made as to how libraries could maximise the awareness of their value and the benefits they provide.

The purpose of this paper is to examine how attributes of a mall contribute to the amount of time spent in the shopping centre.

The study used data collected from the questionnaire survey distributed to visitors of four major shopping centres in Bandung City, Indonesia. Ordinal logit was applied to analyse the mall built environment attributes in relation to the duration of stay. Factors related to the visit and socio-demographic background of the shoppers are also considered in this analysis.

The results show that each shopping centre has its own unique attribute(s) that keep consumers in the mall. However, attributes that boost or strengthen the image of a shopping centre do not necessarily contribute much to explaining the desire of consumers to stay. Factors pertaining to the visit and socio-demographic background of consumers have been found to play a more important role in defining the duration of visit.

The study provides an analysis of how the mall attributes worked in defining the visit duration in comparison to the factors related to the visit and socio-demographic factors at four shopping centres, while most studies typically only focussed on one shopping centre.

Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different shopping centers, and their effect on satisfaction, and re‐patronage intention.

Data were collected via mall‐intercept surveys from 624 tourist shoppers at seven shopping centers. A tourist was defined as a person who traveled a distance of at least 50 miles from their home.

Desired shopping center attributes are influenced by travel motivation. For the superregional center, a linear relationship was computed for the exploration travel motive, mall environment, overall satisfaction and re‐patronage intention. Interestingly, overall satisfaction with the shopping center was not a significant predictor of re‐patronage intention in the theme/festival or super off‐price centers.

Given the importance of shopping in the travel agenda, identification and consideration of different travel motivations can facilitate development of the shopping center environment for maximum customer satisfaction. All of the motivations may co‐exist in the same family or tourist unit (e.g. convention attendees). These findings can be particularly useful in designing amenities and targeting promotional campaigns to different audiences.

Transport mode attributes have often been neglected in the retailing and transportation literature in retail outlets choice studies. Most of the retailing and transportation literature has only adopted the traditional measures of deterrence, namely, travel time, distance and/or travel cost. Similar phenomena exist in real estate research, particularly in real estate market analysis and valuation. However, a few studies have shown that other attributes of the travel component, such as comfort, reliability of transport mode, etc., are significant in affecting shopping centres’ patronage. With the heightening of issues such as sustainable development and environmental pollution, many governments are gearing to provide greater choices and better quality public transport modes to shopping centres. Therefore, with more transport options, shoppers are likely to consider the characteristics of each transport option in greater detail in their choice of shopping centres. Therefore, in view of this widespread phenomenon, it is timely to provide greater understanding of the travel components in shopping trips. In the light of the above development, this paper aims to disaggregate the travel components in shopping centre choice. By way of principal component analysis, it presents the salient dimensions of transport attributes and shopping centre characteristics in shopping centre choice. Using the weighted factor rating, it found that, in addition to the shopping centre attributes, as well as the conventional measures of travel components, shoppers consider other travel factors in their choice of shopping centres. This in turn has implications on valuation practices.