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The purpose of this paper is to investigate how and to what extent the attributes of a new shopping centre entrant evolve during the first seven months of operation, and the implications this has for the incumbents. To capture the strategic relevance of those changes a consumer image tracking analytical tool is developed and applied.

Qualitative research followed by a longitudinal survey. Hypothesis testing approach and descriptive analysis.

The correlates between the magnitudes of shopping centre attribute perception variations, the level of self‐confidence in image evaluation, shopping centre frequency of visits, degree of the “halo effect”, shopping centre and store consumer's preferences are analysed. Only the self‐confidence and store preference did not evolve with the image magnitude changes as hypothesised.

The assessment of shopping centre image changes over time, as well as the factors underlying those changes help managers to plan strategy. Some monitoring procedures are proposed and their implications for both marketing and shopping centre operations are discussed.

By incorporating the time dimension, the true nature of image variation can only be captured if the identification of attributes, and the amount, intensity and direction of changes are obtained, measured and analysed together. The magnitude of image variation is more associated with a shopping centre than with its stores.

Entertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image differentiation for shopping centres, given that the image of a competitive retail institution is a critical determinant in consumer patronage decisions. However few studies have examined the contribution of entertainment to shopping centre image. Moreover, using entertainment as a means of identifying distinct market segments has not been explored. Hence, the purpose of this study was twofold. First, a model of attributes that represented the shopping centre image was identified. Three essential attributes that have been neglected in most shopping centre studies were revealed, namely entertainment, food and security. Second, six market segments of shopping centre patrons were identified and labelled the “serious” shopper, the “entertainment” shopper, the “demanding” shopper, the “convenience” shopper, the “apathetic” shopper and the “service” shopper. In particular, the “entertainment” shopper and the “service” shopper are identified as entertainment‐seeking segments. Managerial implications of the findings and future research directions are addressed.

Transport mode attributes have often been neglected in the retailing and transportation literature in retail outlets choice studies. Most of the retailing and transportation literature has only adopted the traditional measures of deterrence, namely, travel time, distance and/or travel cost. Similar phenomena exist in real estate research, particularly in real estate market analysis and valuation. However, a few studies have shown that other attributes of the travel component, such as comfort, reliability of transport mode, etc., are significant in affecting shopping centres’ patronage. With the heightening of issues such as sustainable development and environmental pollution, many governments are gearing to provide greater choices and better quality public transport modes to shopping centres. Therefore, with more transport options, shoppers are likely to consider the characteristics of each transport option in greater detail in their choice of shopping centres. Therefore, in view of this widespread phenomenon, it is timely to provide greater understanding of the travel components in shopping trips. In the light of the above development, this paper aims to disaggregate the travel components in shopping centre choice. By way of principal component analysis, it presents the salient dimensions of transport attributes and shopping centre characteristics in shopping centre choice. Using the weighted factor rating, it found that, in addition to the shopping centre attributes, as well as the conventional measures of travel components, shoppers consider other travel factors in their choice of shopping centres. This in turn has implications on valuation practices.

Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different shopping centers, and their effect on satisfaction, and re‐patronage intention.

Data were collected via mall‐intercept surveys from 624 tourist shoppers at seven shopping centers. A tourist was defined as a person who traveled a distance of at least 50 miles from their home.

Desired shopping center attributes are influenced by travel motivation. For the superregional center, a linear relationship was computed for the exploration travel motive, mall environment, overall satisfaction and re‐patronage intention. Interestingly, overall satisfaction with the shopping center was not a significant predictor of re‐patronage intention in the theme/festival or super off‐price centers.

Given the importance of shopping in the travel agenda, identification and consideration of different travel motivations can facilitate development of the shopping center environment for maximum customer satisfaction. All of the motivations may co‐exist in the same family or tourist unit (e.g. convention attendees). These findings can be particularly useful in designing amenities and targeting promotional campaigns to different audiences.

The purpose of this paper is to examine how attributes of a mall contribute to the amount of time spent in the shopping centre.

The study used data collected from the questionnaire survey distributed to visitors of four major shopping centres in Bandung City, Indonesia. Ordinal logit was applied to analyse the mall built environment attributes in relation to the duration of stay. Factors related to the visit and socio-demographic background of the shoppers are also considered in this analysis.

The results show that each shopping centre has its own unique attribute(s) that keep consumers in the mall. However, attributes that boost or strengthen the image of a shopping centre do not necessarily contribute much to explaining the desire of consumers to stay. Factors pertaining to the visit and socio-demographic background of consumers have been found to play a more important role in defining the duration of visit.

The study provides an analysis of how the mall attributes worked in defining the visit duration in comparison to the factors related to the visit and socio-demographic factors at four shopping centres, while most studies typically only focussed on one shopping centre.

Focuses upon shopping centre developments through joint venture enterprises. By adapting the process proposed by Churchill to develop measures of marketing constructs, an instrument to assess perceived attractiveness of joint venture shopping centres in China is formulated. The proposed instrument (SCATTR) contains 21 attributes in five dimensions and exhibits high internal consistency and validity. The purpose of this instrument is to provide China’s joint venture shopping centres with an indication of their performance as well as an avenue to gain more knowledge about consumers in China. Concludes that the SCATTR instrument is a reliable and valid tool to assess the attractiveness and performance of shopping centres as perceived by consumers.

The aim of this paper is to investigate the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, the relevance of store managers in reflecting on and informing the management and marketing practices of the local shopping centre management.

A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a Web-based survey of 217 managers, representing stores located in shopping malls, and by applying covariance-based structural equation modelling.

The study reveals store managers to be engaging in a significant information-processing pathway, from customers’ evaluation of the shopping centre (as perceived by the store manager) to their own evaluation of the centre in terms of managerial satisfaction and loyalty.

The empirical study focuses exclusively on shopping malls and thus does not consider other shopping centre forms such as town centres and retail parks.

This paper concludes that store managers have the potential to be informational boundary spanners and, thus, valuable resources to inform and give feedback to shopping centre management.

The contribution of this paper is to provide a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational boundary spanning between the retail organisation, the customers and local shopping centre management.

Traditional sets of attributes characterizing shopping centres need to be updated to relate to new specific consumers' needs and choices, to ensure the survival of shopping centres. To this end, this chapter revisits shopping centres’ attributes in the light of consumers' choices of actual centres, taking into account the recent increasing role of technologies, leisure activities and changes in consumer behaviour. In doing so, we aim to improve perceptions of modernity and help to regenerate (or at least mitigate the decline of) shopping centres. Specifically, the new set of attributes include appearance (external appearance), convenience, entertainment and leisure activities, memorable experiences, green place and policy, image (modern image), price, service, size and technology.

The purpose of this paper is to identify shopping centre attractiveness dimensions from the point of view of the Mexican shopper and then segment shoppers according to these perceptions of attractiveness.

Data were collected through a survey of 1,500 regular shopping centre consumers from the Metropolitan Area of Guadalajara (MAG), Mexico. This research study was carried out from January to April 2010. Five of the largest shopping centres, including a lifestyle centre, a community centre, a regional shopping centre, and a small regional shopping centre participated voluntarily in this research study.

The attractiveness attributes of six shopping centres were identified through a factorial analysis: mall essence, popularity and promotional programs, personal service, recreational options, internal atmosphere, and external atmosphere. Also, a cluster analysis of these factors revealed three types of consumers with significantly different perceptions of shopping centres: serious, enthusiast, and basic. The outcomes were validated by a multiple discriminant analysis. Multiple discriminant results suggest that the dimension of popularity and promotion programs is the first to be distinguished among segments, followed by internal and external atmosphere.

From a managerial perspective, the study provides practical advice to managers in order to support marketing and positioning strategies for their shopping centres, focusing on a particular segment of consumers.

This study contributes to the body of research on shopping centre attractiveness and shopper segments by providing information regarding Mexican consumer perceptions of shopping.

The purpose of this paper is to assess whether tourist shopper segments are an attractive market for shopping centers. This research aims to explore whether or not tourist shoppers are more satisfied than resident shoppers with their shopping experience and whether tourist shoppers have the intention to spend more than their resident shopper counterparts.

Data for this report come from personal face‐to‐face mall intercepts of shoppers (n=578) in two new generation malls (West Edmonton Mall and Mall of America in Bloomington) and two heritage‐destination (Pier 39 in San Francisco and Forum Shops in Las Vegas) centers.

Analysis concludes that although the shopping center and retail industry place increasing emphasis on leisure shopping and tourism, the results of this study suggest that the tourist shopper market may not be the most valuable customer group. Resident shoppers of tourist‐focused shopping centers are more satisfied than tourist shoppers of those centers.

The non‐random nature of the sample for this study is the primary limitation. Therefore, the results are not generalizable to the greater population of tourist focused shopping centers.

The shopping center and retail industry place increasing emphasis on leisure shopping and tourism, but the results of this study suggest that the tourist shopper market may not be the most valuable customer group. Resident shoppers of tourist‐focused shopping centers are more satisfied than tourist shoppers of those centers. These findings should encourage shopping center managers to use caution when modifying strategies to meet the needs of the tourist segment, as well as to not forget the importance of resident shoppers to their profitability.

These findings should encourage shopping center managers to use caution when modifying strategies to meet the needs of the tourist segment, as well as to not forget the importance of resident shoppers to their profitability.