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Purpose – The author introduces the Eastern philosophy of wisdom, especially its epistemology of Yin-Yang Balancing as the Eastern cognitive frame, to shed light on the debates over the distinction and integration between research and practice as well as between qualitative and quantitative methods so as to solve the problems of relevance-rigor gap as well as complexity-simplicity gap. The author also applies the frame of Yin-Yang Balancing to the development of a novel method of case study.

Methodology/Approach – This is a conceptual article.

Central theme – The Eastern philosophy of wisdom is better at an open-minded exploration of open-ended issues by emphasizing relevance and complexity, while the Western philosophy of science is better at a closed-minded exploitation of close-ended issues by emphasizing rigor and simplicity. A geocentric integration of both Eastern and Western philosophies is needed.

Research and practical implications – Management research is far behind the need for theoretical insights into practical solutions largely due to the increasing gaps between relevance and rigor as well as between complex problems and simple solutions. The root cause of the two gaps lies in the overreliance on the Western philosophy of science, so a new light can be found in the Eastern philosophy of wisdom, and the ultimate solution is a geocentric integration of Eastern and Western philosophies. A novel method of case study can be built by applying the Eastern philosophy.

Originality/Value – The author highlights the urgent needs for the Eastern philosophy of wisdom and its integration with the Western philosophy of science toward a geocentric meta-paradigm. As a specific application of the geocentric meta-paradigm, the author proposes a novel method of case study called Yin-Yang Method.

The purpose of this paper is to provide authors with guidelines for carrying out excellent qualitative service research. It describes the features that editors and reviewers use to evaluate qualitative research and pinpoints what authors can do to improve their manuscripts for publication.

The paper identifies five features of excellent qualitative service research – relevance, rigor, integrity, narration and impact – and describes them with a focus on what they mean and what authors can do to meet these standards.

The paper suggests that manuscripts are often rejected because they fail to meet key standards of excellent qualitative research. It calls for more discussion on research methodology and research ethics, especially when service research strives to make a difference such as investigating critical service contexts or dealing with vulnerable participants.

This paper contributes to a better use and application of qualitative research methodology. It focuses on specific actions that researchers can take to improve the quality of their service research manuscripts.

The concept of interestingness has been investigated in several management disciplines but studies mobilizing such concept in supply chain management (SCM) to develop strategies for the field's advancement are relatively scarce. This research paper aims to investigate how SCM scholars rank attributes of interestingness and the strategies to harness interestingness in the field of SCM.

The authors adopt a mixed methods research design in which a survey on SCM researchers' ranking of interestingness' attributes and qualitative interviews with selected academics are conducted.

The findings highlight the importance given by SCM scholars to attributes such as rigor, relevance, novelty and communication and how they are interrelated. Also, other interestingness attributes are underlined by scholars during the qualitative interviews including inquisitiveness, engaging the reader, imaginativeness and entertainment. Furthermore, a research agenda to synthesize the propositions to develop interesting research is also proposed.

Interestingness attributes such as rigor, relevance and novelty are discussed. Recommendations for interesting research are suggested which can be useful to scholars and journal editors. The findings of this research are also relevant for practitioners for a better understanding of academic/practice relationships to develop high impact collaboration.

This paper is among the few studies that focus on interestingness in SCM research from the perspective of scholars. In doing so, the authors seek to contribute to the classic debate in SCM field about “relevance-rigour” duality by providing a broader outlook based on interestingness and proposing a research agenda for prospective studies in the field.

The purpose of this study is to examine the relevance of academic research, in terms of the topic match, to commercial practise in information technology, using the case study of a large and very rapidly growing supplier that uses leading-edge management approaches, Salesforce.com.

Academic literature review and review of commercial literature and information published by Salesforce.com.

Academics’ choice of topics matches the issues and topics present in the development of Salesforce.com, but suffers from the lack of interdisciplinary approach and particularly fails to integrate technical, marketing and financial approaches.

The case study is of only one company, though an important one, although other large companies are involved e.g. Amazon Web services. However, the approach could easily be widened to several companies.

The case study approach will help academics focus on creating more applicable research and help students to learn about companies and may also eventually help practitioners to create thought leadership.

If the financial and economic aspects of such case studies are integrated with other business aspects, these will provide a better view of the positive (or negative) contribution made by companies such as the one in the case study.

This is the first time that a case study has been examined in the context of the relevance/rigour debate.

Common literature review methods such as systematic review and narrative review are poorly suited to the investigation of complex management phenomena. Systematic reviews are highly driven by protocol and procedure, and are oft-criticized as reductive and poorly equipped to examine the interaction between phenomena and context, nonlinear processes, and empirical outcomes that are less predictable. Narrative reviews, on the other hand, are pluralistic and iterative and thus better suited to descriptions of the complex and unpredictable; however, they tend to lack methodological transparency, trustworthiness, and pragmatism in application. The “realist synthesis” approach to literature review can be seen as the middle-ground between these two common methods, offering both methodological rigor alongside flexibility and nuance. Realist synthesis takes an explanatory frame, with a focus on unearthing the theorized causal mechanisms at play beneath a phenomenon of interest.

The purpose of this research paper is to study the green management practices and research, teaching, training and consulting in green management in Indian business schools as management education, particularly business schools are among one of the fastest growing industry of Indian economy on one hand and also they have a responsibility to train managers and future managers; provide guidance in terms of consultancy and create new knowledge i.e. research in green management.

A questionnaire was developed based on literature review which was first tested and discussed with experts and then used for the survey of 500 top business schools in India which were at least five years old out of the 950 business schools in India.

The study shows not so good state of research, teaching, training and consultancy on one hand and below average performance in practice of green management within business schools in India. The findings are not encouraging and Indian business schools need to give more attention to the subject of green management both in theory and practice.

The authors have taken only the biggest business schools in India. The research work suffers from the usual limitations of survey research method. The findings reflect lack of research on the topic and needs to be taken care of particularly, considering the importance of the topic. Indian business schools needs to build both theory and practice of green management.

In light of the importance of the subject and on-going debate on business schools, Indian business schools must improve both the practice as well as research, consultancy, teaching and training on the subject to make a real impact.

This study has made an attempt to study and document the current state of Indian business schools on green management.

The purpose of this paper is to underscore the fundamental importance of relevance to an applied field such as supply chain management (SCM). It is argued that simultaneity of research rigor and relevance is necessary to assert claims of impact.

This paper acts as a reflective essay, inductive reasoning and prescriptive framework.

Impact needs to be evaluated based on both rigor and relevance, and not exclusively based on whether a paper is published in a “top-tier” journal. Without relevance, academic research in SCM will cease to be of practical importance.

The primary limitation is that this is a conceptual paper relying on logical arguments.

The paper exhorts academics in SCM to recognize and insure practical relevance in their research. It develops strong arguments for why such a combined focus is needed and should be encouraged by journals.

Thought provoking paper intended to change how the field evaluates research for its impact. General strategies for increasing relevance in academic research are offered.

Purpose: The current study aims to cast light on the divide between academic research in management accounting and its applicability to practice by examining, from the standpoint of nursing, how this gap is perceived and what challenges may be involved in bridging it.

Design/Methodology/Approach: The current study compares the findings of Tucker and Parker (2014) with both quantitative as well as qualitative evidence from an international sample of nursing academics.

Findings: The findings of this study point to the differing tradition and historical development in framing and addressing the research–practice gap between management accounting and nursing contexts and the rationale for practice engagement as instrumental in explaining disciplinary differences in addressing the research–practice gap.

Research Implications Despite disciplinary differences, we suggest that a closer engagement of academic research in management accounting with practice “can work,” “will work,” and “is worth it.” Central to a closer relationship with practice, however, is the need for management accounting academics to follow their nursing counterparts and understand the incentives that exist in undertaking research of relevance.

Originality/value: The current study is one of the few that has sought to look to the experience of other disciplines in bridging the gap. Moreover, to our knowledge, it is the first study in management accounting to attempt this comparison. In so doing, our findings provide a platform for further considering how management accounting researchers, and management accounting as a discipline might, in the spirit of this study’s title, “Learn from the Experience of Others.”