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Case study
Publication date: 16 August 2016

Saida Farhanah Sarkam, Siti Khadijah Mohd Ghanie, Nur Sa’adah Muhamad and Khairul Akmaliah Adham

“Starting up a new company” and “development of technology-based venture”.

Abstract

Subject area

“Starting up a new company” and “development of technology-based venture”.

Study level/applicability

The target audiences for this study are advanced business or non-business undergraduate students and MBA students taking courses of entrepreneurship, management of innovation and organization theory and design.

Case overview

Yeayyy.com was a private limited company based in Bandar Baru Bangi, Selangor, a township located about 30 km south of Kuala Lumpur. It was founded by Mr Hazmin in early 2010 with a seed funding of RM150,000 (about US$50,000). By the end of 2014, its core businesses include developing mobile application (app), software and website, as well as conducting information technology (IT) training. The company had developed its own animation cartoon, Oolat Oolit, and had commercialized several mobile app inventions. These mobile apps include a Jawi (traditional Malay writing system) app, mobile games and Facebook apps which were compatible with most mobile operating systems. Since its inception, Yeayyy.com had aspired to follow the footsteps of the internationally acclaimed Malaysian home-grown animation production house, Les’ Copaque, which had produced the popular Upin Ipin series. Similar to Les’ Copaque, Yeayyy.com also planned to commercialize its in-house characters into TV series and to market related merchandises, along with its collaborative partner, CikuTree Studio. However, by the end of 2014, the company’s seed funding had depleted, thus forcing Mr Hazmin to strategize for the company’s future.

Expected learning outcomes

Understanding the process of entrepreneurship and technology-based venture development enables case analysts to apply the concepts in many situations involving business opportunities and company development.

Subject code

CSS:3 Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 25 no. 6
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 8 December 2020

Charlotte A. Sharp, Mike Bresnen, Lynn Austin, Jillian McCarthy, William G. Dixon and Caroline Sanders

Developing technological innovations in healthcare is made complex and difficult due to effects upon the practices of professional, managerial and other stakeholders. Drawing upon…

Abstract

Purpose

Developing technological innovations in healthcare is made complex and difficult due to effects upon the practices of professional, managerial and other stakeholders. Drawing upon the concept of boundary object, this paper explores the challenges of achieving effective collaboration in the development and use of a novel healthcare innovation in the English healthcare system.

Design/methodology/approach

A case study is presented of the development and implementation of a smart phone application (app) for use by rheumatoid arthritis patients. Over a two-year period (2015–2017), qualitative data from recorded clinical consultations (n = 17), semi-structured interviews (n = 63) and two focus groups (n = 13) were obtained from participants involved in the app's development and use (clinicians, patients, researchers, practitioners, IT specialists and managers).

Findings

The case focuses on the use of the app and its outputs as a system of inter-connected boundary objects. The analysis highlights the challenges overcome in the innovation's development and how knowledge sharing between patients and clinicians was enhanced, altering the nature of the clinical consultation. It also shows how conditions surrounding the innovation both enabled its development and inhibited its wider scale-up.

Originality/value

By recognizing that technological artefacts can simultaneously enable and inhibit collaboration, this paper highlights the need to overcome tensions between the transformative capability of such healthcare innovations and the inhibiting effects simultaneously created on change at a wider system level.

Details

Journal of Health Organization and Management, vol. 35 no. 2
Type: Research Article
ISSN: 1477-7266

Keywords

Open Access
Article
Publication date: 27 December 2021

Gabrielle Samuel and Federica Lucivero

In April 2020, it was announced that NHSX, a unit of the UK National Health Service (NHS) responsible for digital innovation, was developing a contact tracing app that would offer…

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Abstract

Purpose

In April 2020, it was announced that NHSX, a unit of the UK National Health Service (NHS) responsible for digital innovation, was developing a contact tracing app that would offer a digital solution to managing the COVID-19 pandemic. Despite the urgency with which the app was developed, a clear commitment was made to designing the technology in a way that enshrined key ethical principles, and an ethics advisory board (EAB) was established to provide timely advice, guidance and recommendations on associated ethical issues. Alongside this, there were extensive criticisms of how NHSX adhered to ethical principles in the handling of the app development-criticisms that require empirical exploration. This paper explores how ethics was incorporated into decision-making during governance processes associated with the development of app.

Design/methodology/approach

Interviews were conducted with those involved in the app's development/governance, those with a consulting role associated with the app, or those who sat on the EAB.

Findings

The EAB fulfilled an important role by introducing ethical considerations to app developers. Though at times, it was difficult to accommodate key ethics principles into governance processes, which sometimes suffered from little accountability.

Originality/value

While several articles have provided overviews of ethical issues, or explored public perceptions towards contact tracing apps, to the best the authors, knowledge this is the first empirical piece analysing ethics governance issues via stakeholder interviews.

Details

International Journal of Health Governance, vol. 27 no. 2
Type: Research Article
ISSN: 2059-4631

Keywords

Book part
Publication date: 23 September 2022

Robyn King, April L. Wright, David Smith, Alex Chaudhuri and Leah Thompson

We bring together the institutional theory literature on institutional logics and the information systems (IS) literature that conceptualizes a relational view of affordances to…

Abstract

We bring together the institutional theory literature on institutional logics and the information systems (IS) literature that conceptualizes a relational view of affordances to explore the digital changes unfolding in the delivery of professional services. Through a qualitative inductive study of the development of an app led by a clinician manager in an Australian hospital, we investigate how multiple institutional logics shape the design of affordances when an organization develops new digital technologies for frontline professional work. Our findings show how a billing function was designed into the app by the development team over four episodes to afford potential physician users with billing usability, billing acceptability, billing authority and billing discretion. These affordances emerged as different elements of professional, state, managerial and market logics became activated, interpreted, evaluated, negotiated and designed into the digital technology through the team’s interactions with the clinician manager, a hybrid professional, during the app development process. Our findings contribute new insight to the affordance-based logics perspective by deepening understanding of the process through which multiple institutional logics play out in the design of affordances of digital technology. We also highlight the role of hybrid professionals in this digital transformation of frontline professional work.

Details

Digital Transformation and Institutional Theory
Type: Book
ISBN: 978-1-80262-222-5

Keywords

Article
Publication date: 12 May 2021

Fernanda Francielle de Oliveira Malaquias and Romes Jorge da Silva Júnior

This paper aims to investigate the use of m-government applications for public services providing in Brazil. As a secondary objective, the paper aims to analyze the relationship…

Abstract

Purpose

This paper aims to investigate the use of m-government applications for public services providing in Brazil. As a secondary objective, the paper aims to analyze the relationship between the use of m-government applications and development.

Design/methodology/approach

To achieve the objective of this research, the 100 smartest cities of Brazil were selected and the mobile apps provided by their local governments were identified. Both qualitative and quantitative methods were adopted, including content analysis technique, chi-square test and regression analysis.

Findings

The results show that mobile apps developed by local governments of Brazilian smart cities include information and public services access, health, education, security, tourism, water supply system, environment, among others. The results also show a positive relationship between apps downloads and development indexes.

Social implications

This paper emphasizes the social side of information technology, showing that it can contribute to the implementation of more inclusive cities that respond to the needs and interests of their citizens.

Originality/value

This paper presents empirical evidences of the potential benefits of m-government technologies for development in an emerging country. Moreover, it highlights how mobile applications developed by local governments may lead to a better quality of life of the population, considering a comprehensive approach of development that involves its economic, social and human dimensions.

Details

Information Technology & People, vol. 34 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 29 November 2022

Phoebe Yueng-Hee Sia, Siti Salina Saidin and Yulita Hanum P. Iskandar

Mobile travel apps (MTA) smart features were identified based on recent travel application (app) trends and a literature review of MTA smart features. Subsequently, the MTA…

Abstract

Purpose

Mobile travel apps (MTA) smart features were identified based on recent travel application (app) trends and a literature review of MTA smart features. Subsequently, the MTA features that could be prioritised to increase user interest in MTA were determined. The MTA smart feature development challenges that should be mitigated were also identified.

Design/methodology/approach

The app identification and selection were based on the one-stop solution characteristics containing the common function of travel apps and eight MTA smart features. A total of 193 Apple apps and 250 Google apps were identified, where 36 apps that met the inclusion and exclusion criteria based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses flowchart were selected for evaluation.

Findings

The high user ratings for apps from both app stores revealed the acceptance of smart technology in the tourism industry. Geolocation tracking services, travel itinerary generators, and real-time personalisation and recommendation were the three major features available in the included MTA. The challenges of MTA with smart features were highlighted from the tourism organisation, app developer and user perspectives.

Practical implications

The findings can guide tourism organisations and app developers on the smart features that MTA should offer for user engagement. Technological organisations could optimise their technology stack by considering the identified smart features. The findings are valuable for scholars in terms of MTA aesthetics and usability to gain acceptability. The development challenges included significant investment in technology, location accuracy and privacy concerns when implementing MTA smart features.

Originality/value

The previous literature mainly focused on evaluating app quality, assessing app functionality, and user ratings using the Mobile Application Rating Scale, and scoping reviews of MTA articles. Contrastingly, this study is among the first in which MTA smart features were examined from a developer-centric perspective. Moreover, it is suggested that MTA includes integrated smart features for better tourism services and market penetration in the tourism industry.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 12 September 2023

Daniel Adomako Asamoah, John Bowman Dinsmore and Kunal Swani

While few studies have examined business-to-business (B2B) mobile application (app) usage, none have examined the challenges in developing these technological assets. This study…

Abstract

Purpose

While few studies have examined business-to-business (B2B) mobile application (app) usage, none have examined the challenges in developing these technological assets. This study aims to examine B2B marketing executives’ perceptions regarding benefits, barriers and facilitators in app development.

Design/methodology/approach

A survey of 311 B2B marketing executives at selling firms in the USA was conducted to identify key themes related to the benefits, barriers and facilitators in developing B2B apps. The research featured “open-ended” questions exclusively, and advanced textual and thematic analysis of executives’ responses produced several key themes.

Findings

Results show that the perceived benefit of lowering customer servicing and costs drives development more so than trying to realize new revenue opportunities (e.g. “saving” vs. “making” money). Achieving internal buy-in/participation was perceived as a larger barrier than the commitment of financial resources. Additionally, training and education were viewed as the strongest facilitators of an app’s success over its design and functionality. Implications for B2B firms are discussed.

Research limitations/implications

The open-ended format of this research captures a greater breadth of perspectives at the expense of more granular analysis of any particular issue.

Originality/value

The themes generated from the responses offer novel insights into the benefits sought in developing an app, as well as the technological, organizational and environmental factors that act as barriers and facilitators. The open-ended format of this research captures a greater breadth of perspectives at the expense of a more granular analysis of any particular issue.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 15 January 2019

Lisa A. Mainiero and David M. Mangini

This article showcases how mobile app technology can enhance leadership education through a new mobile app called My Student Leader. My Student Leader represents a novel approach…

Abstract

This article showcases how mobile app technology can enhance leadership education through a new mobile app called My Student Leader. My Student Leader represents a novel approach to leadership education so that students may use smartphone technology to enhance student leadership development on campus. The app facilitates the creation of Leader Plans associatedwithservicelearningactivitiesandcampus eventswhichthencanbeemailedtoteam members, faculty and staff.There also is a section for students to write a Leadership Legacy reflection. This application brief addresses the stages of development of the app and the outcomes associated with mobile technology use for leadership education.

Details

Journal of Leadership Education, vol. 18 no. 1
Type: Research Article
ISSN: 1552-9045

Article
Publication date: 25 May 2022

Tula Brannelly, Steven Trenoweth and Josie Tuck

The purpose of this paper is to present the findings of a discussion between people who use crisis services and academics about the development of a mental health digital…

Abstract

Purpose

The purpose of this paper is to present the findings of a discussion between people who use crisis services and academics about the development of a mental health digital technology app.

Design/methodology/approach

The approach is underpinned by participatory methods that centralise the voice of lived experience in the development or delivery of mental health responses.

Findings

The people who contributed to the conversation identified that the app may reflect a recovery approach to mental health whilst also supporting self-management. The app design was a central repository with links to other apps for self-monitoring or interventions.

Originality/value

The app was designed with people with lived experience with an explicit aim to understand what people with lived experience would want from a mental health digital technology.

Details

Mental Health and Social Inclusion, vol. 26 no. 4
Type: Research Article
ISSN: 2042-8308

Keywords

Article
Publication date: 13 February 2017

Kimberly Mullins

This paper aims to describe a case study illustrating the systematic approach librarians used to develop of an information literacy mobile application (app) prototype that aids…

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Abstract

Purpose

This paper aims to describe a case study illustrating the systematic approach librarians used to develop of an information literacy mobile application (app) prototype that aids students in performing research tasks “on the go”.

Design/methodology/approach

The initial findings from a student survey on technology use indicated the value of an information literacy mobile application. The analysis, design, development, implementation and evaluation approach was used to develop the app. Alpha and small-scale usability testing was performed to evaluate the prototype’s readiness for deployment.

Findings

The survey analysis indicated that students were not using mobile devices as expected for library related tasks. Student suggestions for improving their library experiences included mobile access to the libraries’ digital collection, mobile reference support and an application that assisted them in effectively using these resources. Usability studies indicated a positive response to the app and its readiness for beta testing among the inclusive student population.

Originality/value

To the author’s knowledge, this is the first native information literacy mobile application whose aim is to help students with research on the go. The step-by-step approach used for each phase of development, as well as the implications for success, may serve as a model for libraries’ seeking to enhance their mobile resources.

Details

Reference Services Review, vol. 45 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

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