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Book part
Publication date: 18 February 2021

Alexander Manu

Abstract

Details

Dynamic Future-proofing
Type: Book
ISBN: 978-1-80043-526-1

Book part
Publication date: 7 October 2021

Nenad Rava

Abstract

Details

Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design
Type: Book
ISBN: 978-1-80117-795-5

Article
Publication date: 13 December 2021

Yanli Zhang and Lixia Yao

In this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions…

175

Abstract

Purpose

In this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions and services. We explain the motivation behind this platform transformation, how it turned out, and what are the lessons learned for other companies contemplating a platform transformation. Beike’s lessons are significant as they not only can help the companies achieve growth via platform transformation but also create social value by contributing to higher service quality in traditional service industries.

Design/methodology/approach

We draw upon comprehensive archival research into Beike, and our many years of ongoing research on platform strategy and business growth strategy.

Findings

This article provides important lessons for companies in traditional service industries on how to expand growth via digital platforms. We summarize four key lessons learned: 1) data is central to success in platform transformation; 2) industry knowledge and experience play an important role; 3) the right platform governance is critical in value creation; 4) harness the double powers of platform and digital transformation.

Research limitations/implications

More research on digital platforms and platform transformation in traditional service industries is needed to delve into the underlying factors and delineate the boundary conditions for specific details in this strategy and implementation.

Practical implications

This article is useful to business executives, academics, management consultants, and entrepreneurs interested in learning more about how to use digital platforms to achieve business growth and create economic and social value. In particular, Beike’s case offers inspiration and valuable lessons to companies in traditional service industries and helps them consider the factors that are important in the process of platform transformation.

Social Implications

This article on Beike provides an innovative solution to business leaders in traditional service industries grappling with a lack of professional standards and trust to use digital platforms to elevate service quality and create social value.

Originality/value

This article is unique and add value because Beike is a pioneer of using the digital platform to achieve growth and transform traditional service industries. Our study shows that platform transformation not only can help a company in a traditional industry achieve impressive growth but at the same time can create enormous social value by elevating the service quality of the whole industry.

Details

Strategy & Leadership, vol. 50 no. 1
Type: Research Article
ISSN: 1087-8572

Article
Publication date: 26 May 2022

Arvind Shroff, Bhavin J. Shah and Hasmukh Gajjar

Online food delivery (OFD) has witnessed momentous consumer adoption in the past few years, and COVID-19, if anything, is only accelerating its growth. This paper captures…

Abstract

Purpose

Online food delivery (OFD) has witnessed momentous consumer adoption in the past few years, and COVID-19, if anything, is only accelerating its growth. This paper captures numerous intricate issues arising from the complex relationship among the stakeholders because of the enhanced scale of the OFD business. The purpose of this paper is to highlight publication trends in OFD and identify potential future research themes.

Design/methodology/approach

The authors conducted a tri-method study – systematic literature review, bibliometric and thematic content analysis – of 43 articles on OFD published in 24 journals from 2015 to 2021 (March). The authors used VOSviewer to perform citation analysis.

Findings

Systematic literature review of the existing OFD research resulted in six potential research themes. Further, thematic content analysis synthesized and categorized the literature into four knowledge clusters, namely, (i) digital mediation in OFD, (ii) dynamic OFD operations, (iii) OFD adoption by consumers and (iv) risk and trust issues in OFD. The authors also present the emerging trends in terms of the most influential articles, authors and journals.

Practical implications

This paper captures the different facets of interactions among various OFD stakeholders and highlights the intricate issues and challenges that require immediate attention from researchers and practitioners.

Originality/value

This is one of the few studies to synthesize OFD literature that sheds light on unexplored aspects of complex relationships among OFD stakeholders through four clusters and six research themes through a conceptual framework.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 23 May 2022

Vanessa Martins dos Santos, Adrian Kemmer Cernev, Guilherme Marzol Montandon Saraiva and Adriano Gonçalves Bida

Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of…

Abstract

Purpose

Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the organisations regarding a number of productive sectors. The objective of this study is to analyse these changes in the educational sector from the view of professors who produce content in digital platforms, such as the massive open online courses (MOOCs).

Design/methodology/approach

In-depth interviews were conducted with 10 Brazilian professors using MOOC. The methodology proposed by Bardin (2011) and the board’s guidelines (2013) were used for content analysis.

Findings

Positive aspects such as autonomy, higher financial gains, geographic coverage, quality of life and cheaper and quicker courses were identified in the present study, whereas negative aspects were disclosure and sales performed by faculty members, problems with technical support, demand for new skills (e.g. digital marketing), new teaching methods and opportunities perceived by the professors.

Research limitations/implications

The results found cannot be generalised to different publics and contexts.

Originality/value

The results contribute to a better understanding of the new business models on digital platforms as they show evidence of how these techniques are contributing to digital transformation of traditional sectors. This model can be used to connect professors who produce content to those who want to learn as well as to enable remote operations in educational institutions. Additionally, managers, CEOs and entrepreneurs of the sector can use MOOC as a reference when formulating their strategies.

Details

Revista de Gestão, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1809-2276

Keywords

Article
Publication date: 18 May 2022

Zheshi Bao and Yan Zhu

Live streaming commerce enhances shopping experience and reduces uncertainty. However, with increasingly fierce competitions, it has become a challenging task for live…

Abstract

Purpose

Live streaming commerce enhances shopping experience and reduces uncertainty. However, with increasingly fierce competitions, it has become a challenging task for live streaming commerce platforms to retain existing customers. The purpose of this study to explore factors affecting customers’ stickiness intention toward live streaming commerce platforms.

Design/methodology/approach

A research model was developed by modifying e-commerce system success model (ES success model) based on the context of live streaming commerce and meanwhile integrating serendipity and flow into the model. Using the data collected from 380 customers who have live streaming shopping experience, the established model was empirically assessed by partial least squares based structural equation model.

Findings

The results show that vividness, real-time interaction and diagnosticity are antecedents of perceived value and customer satisfaction toward a live streaming commerce platform which in turn influence customers’ stickiness intention. Besides, as new factors introducing into the ES success model, serendipity and flow are two important motivators of satisfaction and stickiness.

Originality/value

This study establishes a well-organized framework to understand the mechanism regarding why customers stick with a live streaming commerce platform. It provides a socio-technical approach to analyze how the stickiness intention can be influenced.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 May 2022

Feiyan Lin, Hengqi Tian, Jing Zhao and Maomao Chi

E-commerce content platforms are a typical type of multi-sided platform that combines transactions with social media platforms. To solve the managerial dilemma of…

Abstract

Purpose

E-commerce content platforms are a typical type of multi-sided platform that combines transactions with social media platforms. To solve the managerial dilemma of balancing the tension between control and autonomy of influencers' output performance, this study aims to investigate how exercising output controls through performance rewards and performance punishments impact the quantity and quality of influencers' content generation.

Design/methodology/approach

Choosing JD WeChat Shopping Circle as the research context and leveraging the introduction of a double commission subsidy policy and a removal policy as quasi-natural experiments, this study applied the difference-in-differences (DID) method to empirically test hypotheses.

Findings

Performance rewards incentivize influencers to generate high-quality content, but such incentivizing effects attenuate over time. Performance punishment drives influencers to generate expected pieces of high-quality content, and such safeguarding effects accentuate over time.

Originality/value

This study proposes output controls as an important form of governance mechanism in multi-sided platforms and substantiates how rewards and punishments as two facets of incentives affect complementors' behaviors. In addition, by distinguishing performance-contingent rewards from completion-contingent rewards, this study helps resolve the mixed findings on the effects of monetary rewards in the user-generated content (UGC) literature.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 20 May 2022

Xue Chi, Zhi-Ping Fan and Xiaohuan Wang

In recent years, some peer-to-peer (P2P) service sharing platforms have improved their service quality by setting an entry quality threshold for service providers…

Abstract

Purpose

In recent years, some peer-to-peer (P2P) service sharing platforms have improved their service quality by setting an entry quality threshold for service providers. Considering consumers' heterogeneous preferences for service quality and commission rate, it is worth studying how to select the commission rate contract for a P2P platform under a predetermined entry quality threshold for service providers.

Design/methodology/approach

In this study, the platform's profit-maximizing model is constructed under two proposed contracts: unilateral commission rate contract and bilateral commission rate contract. The optimal entry quality threshold and the optimal commission rate are obtained. This study also explores the impacts of cross-side network externality and service price on a platform's optimal decisions and social welfare.

Findings

Results show that it is always advantageous for the platform to adopt the bilateral commission rate contract, which is closely related to the strength of cross-side network externality, service price and quality sensitivity coefficient. Under certain conditions, adopting the unilateral commission rate contract can reduce platform profit and service provider surplus, and improve consumer surplus and social welfare.

Originality/value

This study analyzes the unilateral commission rate contract and the bilateral commission rate contract of the platform, and discusses which contract is beneficial to the platform, consumers and service providers. In addition, this study provides a basis for the operation decision of a P2P service sharing platform and the pricing decision of service providers.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 31 May 2022

Jianmei Wang and Jinwen Xie

The research goal is to understand what factors affect users' knowledge and information learning and sharing on social media platforms. This study focuses on the impact of…

Abstract

Purpose

The research goal is to understand what factors affect users' knowledge and information learning and sharing on social media platforms. This study focuses on the impact of platform characteristics on users' behavior. Specifically, the purpose of this study is to investigate (1) what factors affect users' learning and dissemination of knowledge and information on social media platforms, (2) whether knowledge and information learning behavior will have a positive effect on sharing behavior and (3) try to establish an impact model of users' learning and sharing behavior about knowledge and information.

Design/methodology/approach

This study proposes an impact mechanism model to test these hypotheses. To achieve this, the authors collected data from 430 users who have used the social media platforms to acquire and share knowledge and information to test the hypothesis. The tools SPSS 26.0 and AMOS 23.0 were used to analyze the reliability, validity, model fits and structural equation modeling.

Findings

The results show that the learning of knowledge and information can influence the sharing behavior on social media platforms. Users' platform-based trust and platform-based satisfaction affect their knowledge and information learning and sharing on the platform. Factors affecting users' trust in social platforms include privacy protection effectiveness and network effects. And, perceived usefulness and perceived ease of use are related to users' satisfaction with social media platforms.

Originality/value

This study constructs an impact model on the learning and sharing of knowledge and information. The model takes the information system continuance model as the theoretical framework and integrates other factors, including the network effect, the effectiveness of privacy protection and trust. Most of the hypotheses of this research were confirmed. The conclusions provide practical guidance for the dissemination of knowledge information and platform management.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 24 May 2022

Yi Zhang, Renhuai Liu and Haiquan Chen

This paper aims to answer the following two questions: What are the affecting factors of platform leadership? How do the business ecosystem and unique attributes of…

Abstract

Purpose

This paper aims to answer the following two questions: What are the affecting factors of platform leadership? How do the business ecosystem and unique attributes of platform enterprises affect the formation of platform leadership?

Design/methodology/approach

Based on the niche theory, this study used the grounded theory research methods to explore the strategic behavior of platform enterprises, analyze the characteristics of platform leadership and systematically explore the influencing factors of platform leadership based on four internet platform enterprises and their business ecosystem.

Findings

The result shows that the acquisition of platform leadership is closely related to the platform enterprises’ Niche, where they are located in the business ecosystem. Platform enterprises play the roles of the founder, coordinator, leader and arranger in the ecosystem, and there are four affecting factors of platform leadership: architecture foundation, connection and coordination, innovation leading and integrated expansion. The architecture foundation consists of four factors: platform architecture, installation base, intellectual property and network coverage; the connection and coordination contain five factors: interactive collaboration, multilateral user connection, information matching, neutral arbitration and mutualism; the innovation leading is composed of four factors: research and development investment, common components, complementary innovation, cross-border search and standard-setting; the integrated expansion includes resource orchestration, modular design, data collaboration, supportive enabling and scenario application.

Originality/value

This research constructs a framework of platform leadership with the influencing factors.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

1 – 10 of over 68000