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Sleep apps installed on smartphones are increasingly being used to help people overcome sleep problems. The purpose of this chapter is to identify the discourses that underpin discursive constructions of the potential sleep app user in sleep app marketing communication. According to critical marketing theory, discursive constructions of the potential consumer in marketing communication promote the potential consumer’s identification and alignment, priming the potential consumer to consider positively the product being marketed. In that sense, marketing (of sleep apps, or indeed anything) is culturally significant, as it provides templates for forms of identity, and affects the meanings and objects that circulate within a culture.

A data set consisting of the promotional material that was used to market acclaimed sleep apps was analysed using Foucauldian discourse analysis (FDA). The following discourses were identified in the data: disempowerment, pathologisation, ignorance, behaviourism, responsibilisation, mindfulness, seduction, convenience or common sense, empowerment and individualisation. These discourses indicate how sleep apps are legitimised as technical appendages to be installed into people’s phones and integrated into their lives. They also underpin the discursive identities that summon potential consumers into alignment. This chapter contributes to our understandings of the discursive mechanisms that lie behind the growing uptake of sleep apps. It also demonstrates the value of combining discourse analysis with relevant critical theory to gain insights into the emerging phenomenon of app culture.

Metrics, data, algorithms and numbers play an unmistakably powerful role in today’s society. Over the years, their use and function have expanded to cover almost every sphere of everyday life so much so that it can be argued that we are now living in a ‘metric culture’, a term indicating at once the growing cultural interest in numbers and a culture that is increasingly shaped by numbers, as Beer (2016) also argues. At the same time, metric culture is not only about numbers and numbers alone, but also links to issues of power and control, to questions of value and agency and to expressions of self and identity. Self-tracking practices are indeed a manifestation of this metric culture and a testimony to how measurement, quantification, documentation and datafication have all become important tropes for managing life and the living in contemporary society. In this introductory chapter, I provide a general contextualisation of the topic of this edited collection along with an overview of the different chapters and their key arguments.

Personal data is today recognized as an asset in the digital economy, generating billion-dollar annual revenues for many companies. But how much value do users derive from their seemingly free apps (zero-price services), and what user costs are associated with this value exchange? By adopting a human-centric lens, this article scrutinizes the complex trade-offs users face trying to capture the benefits and unperceived costs that such usage entails.

Using a mixed-method research design, this study is anchored in empirical survey data from 196 participants in Linköping, Sweden. The authors investigate users’ willingness to pay for these services in relation to different types of costs.

The results indicate that users can derive significant value from the use of free services, which can be interpreted as a win-win situation between users and companies. Regarding costs, this research shows that the most significant costs for users are associated with procrastination, sleep deprivation and reduced focus, which can be challenging to identify and evaluate from the users’ perspective.

This study shows that zero-price services provide significant benefits like enhancing social connectivity and offering a wide variety of content. Significant drawbacks, such as increased procrastination and sleep disturbances, highlight the psychological effects of these platforms. These impacts include behavioral changes, emphasizing the influence of online platforms on user engagement. Furthermore, a trend toward single-purchase preferences over free services suggests changing consumer attitudes toward digital payment models. This underscores the need for further research on non-monetary aspects in zero-price markets for better understanding and regulation of the digital economy.

This study shows that users appreciate the accessibility and potential of zero-price services but are wary of privacy concerns. It underscores the need for companies to balance profit objectives with user experiences and privacy requirements. Offering a range of ad-free premium services to meet diverse customer needs can be effective. Users’ high valuation of privacy and transparency suggests businesses should focus on human-centric, privacy-respecting strategies. Increased transparency in data usage and giving users greater data control could enhance the user experience and foster sustainable customer relationships.

The study calls for policymakers to focus on non-monetary risks of zero-price services, such as behavioral changes and digital well-being impacts. They should consider implementing regulations to protect users, especially children, from manipulative designs such as “dark patterns”. Policymakers must balance user protection with innovation, leading to a sustainable zero-price economy. For zero-price service users, awareness of non-monetary costs, like procrastination and sleep deprivation, is vital. Understanding that “free” services have hidden costs is important, especially for younger generations. Managing privacy settings and selective service choices can protect privacy and well-being.

This research shifts the focus from simply valuing personal data based on market prices to assessing the worth of free services themselves. By listing various hidden costs, it underscores the need for increased user awareness and greater corporate transparency. Uniquely, it finds that users prefer making one-time purchases over using zero-price services, extending prior assumptions in the field. Additionally, it also characterizes the zero-price economy ecosystem, highlighting differences between market types and provides a deeper understanding of the zero-price market and its related concepts.

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

In this chapter, the authors discuss the results of research carried out on a sample of students at an elite university in the northeastern United States. The focus of the research was the interpretations that the students gave to a period of digital meditation. Meditation, yoga, and mindfulness have boomed in popularity over the past few years. Several factors are responsible of our “age of anxiety.” The de-standardization of life trajectories makes people freer (at least apparently) but requires more choices and, thus, reduces the sense of security. According to Rosa (2010), anxiety has intensified due to social acceleration. Therefore, it is not surprising that we sleep less than before. However, sleep loss is not just due to stress. According to Crary (2013), capitalism produces a consumer who should be able to buy “7/24.” Consequently, the chances of consumption should not have temporal boundaries. In sum, it is not surprising that there are numerous apps to cope with anxiety. Going back to the research, one result should be mentioned: several students have used biomedical jargon to describe the effects of meditation. Someone spoke of “digital therapy” referring to meditation. Moreover, some affirmed that the perception that they had of their own body had changed; thus, they were more keen on the quantifiable aspects of bodily health. In general, students found meditation as a very useful “therapy” for a quick fix for the many stresses of college. This is why we called it a “positive” medicalization.

A rapid increase in global smartphone ownership and digital health technologies offers the potential for mobile phone applications (apps) to deliver mental health interventions. The purpose of this paper is to bring together evidence reporting on mental health mobile apps to gain an understanding of the quality of current evidence, the positive and adverse effects of apps and the mechanisms underlying such effects.

A systematic search was carried out across six databases, for any systematic reviews or meta-analyses conducted up to 2020. Review quality was assessed using the Assessment of Multiple Systematic Reviews.

Across a total of 24 articles, a variety of clinical outcomes were assessed. Most compelling support was shown for apps targeting anxiety symptoms; some evidence favoured the use of apps for depression symptoms. Less evidence was available for the remaining clinical symptoms such as bipolar disorder, schizophrenia, post-traumatic stress disorder, sleep disorders and substance use. Overall, there was limited evidence pertaining to adverse effects and change mechanisms and a lack of quality reporting across a large proportion of included reviews. The included reviews demonstrate the need for further robust research before apps are recommended clinically.

This paper makes a valuable contribution to the current status of research and reviews investigating mental health mobile apps. Recommendations are made for improved adherence to review guidelines and to ensure risk of bias is minimised.

The purpose of this paper is to investigate the use of wearable health and fitness trackers in everyday life, and users’ motivations and their understanding and use of the data derived from devices, and understand the results using the lens of information behaviours.

The study used a qualitative, constructionist approach, based on 21 interviews with users of a range of wearable activity trackers used for health and fitness.

Findings show that the lifelogging devices have become companion tools that enable users to take information from their bodily indicators and make some decisions about their health and fitness, and also track the results when they act on it, thus giving them a sense of gratification and a sense of control over their own health.

The findings have implications on how health professionals can talk to their lifelogging patients about how to deal with and understand the information provided by their activity-tracking devices. Some participants in the study already discuss these data regularly with their health professionals.

As the self-tracking practices attract wide range research interests from human–computer interaction, information systems, digital sociology, health informatics and marketing among others. This study provides important everyday information-seeking perspective that contributes to the understanding of the practices of how people make sense of the data, how the data improves their wellbeing, i.e. physical health improvement or fitness, and implications to users health behaviour. Additionally the study adds to the lifelogging literature through a constructionist, qualitative approach rather than a technological deterministic approach.

This chapter explores how data-driven methods such as Artificial Intelligence pose real concerns for individual privacy. The current paradigm of collecting data from those using online applications and services is reinforced by significant potential profits that the private sector stands to realize by delivering a broad range of services to users faster and more conveniently. Terms of use and privacy agreements are a common source of confusion, and are written in a way that dulls their impact and dopes most into automatically accepting a certain level of risk in exchange for convenience and “free” access. Third parties, including the government, gain access to these data in numerous ways. If the erosion of individual protections of privacy and the potential dangers this poses to our autonomy and democratic ideals were not alarming enough, the digital surrogate product of “you” that is created from this paradigm might one day freely share thoughts, buying habits, and your pattern of life with whoever owns these data. We use an ethical framework to assess key factors in these issues and discuss some of the dilemmas posed by Artificial Intelligence methods, the current norm of sharing one's data, and what can be done to remind individuals to value privacy. Will our digital surrogate one day need protections too?

The purpose of this paper is to undertake a formative evaluation of growth over time that would demonstrate diverse library users’ development as they interact with mobile digital library services.

This paper incorporated a server log analysis to evaluate first, the location of users. To study the nature of diverse user development, users from unique locations were identified and tracked over several years. The type of growth that this paper analyzes is the development of a library user from the beginning stages of use into one who is more experienced. For the purposes of this paper, the authors define library experts as experienced library users. These are users who have come back to the library over multiple sessions of learning and branched out into multiple areas of library functionality and services.

The findings of modular mobile use over time suggest that, while over half of users only utilized one module, 39 per cent of all users accessed more than one module. This formative approach to assessing student library engagement suggests alternative metrics for assessing outreach and distance learning.

The underlying departure point for this study is that formative models may introduce descriptive data valuable to the learning analytics toolkit. The library research literature on learning analytics, and perhaps library service offerings that support learning, may gain additional value by attending to students’ formative development as they interact with library resources. Describing the way in which mobile app users develop can yield insights about learning over time, both on campus and at a distance.