Sleep App Discourses: A Cultural Perspective

Metric Culture

ISBN: 978-1-78743-290-1, eISBN: 978-1-78743-289-5

Publication date: 24 September 2018


A data set consisting of the promotional material that was used to market acclaimed sleep apps was analysed using Foucauldian discourse analysis (FDA). The following discourses were identified in the data: disempowerment, pathologisation, ignorance, behaviourism, responsibilisation, mindfulness, seduction, convenience or common sense, empowerment and individualisation. These discourses indicate how sleep apps are legitimised as technical appendages to be installed into people’s phones and integrated into their lives. They also underpin the discursive identities that summon potential consumers into alignment. This chapter contributes to our understandings of the discursive mechanisms that lie behind the growing uptake of sleep apps. It also demonstrates the value of combining discourse analysis with relevant critical theory to gain insights into the emerging phenomenon of app culture.



Antoinette Fage-Butler (2018). 'Sleep App Discourses: A Cultural Perspective', in Btihaj Ajana (ed.) Metric Culture. Emerald Publishing Limited, pp. 157-176

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