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This research examined the social interactions of online game players based on the proposed motivation model in order to understand the transitions of motivation of online game. The authors also separated samples into four categories to compare the difference of different type of online game players.

This study proposed a motivation model for online game player based on existence–relatedness–growth theory. The authors also analyze the transitions of motivations via first-order and second-order Markov chain switching model to obtain the journey of online to offline socialization.

Teamwork–socialization players preferred to make friends in their online gaming network to socialize. Competition–socialization players were mostly students who played games to compete and socialize and may share experience in online or offline activities. Teamwork–mechanics players purely derived pleasure from gaming and were not motivated by other factors in their gaming activities. Competition–mechanics players may already have friends with other gamers in real life.

More samples can be added to generate more generalizable findings and the proposed motivation model can be extended by other motivations related to online gaming behavior. The authors proposed a motivation model for online to offline socialization and separated online game players into four categories: teamwork–socialization, competition–socialization, teamwork–mechanics and competition–mechanics. The category of teamwork–socialization may contribute to online to offline socialization area. The category of competition–mechanics may add value to the area of traditional offline socialization. The categories of competition–socialization and teamwork–mechanics may help extant literature understand critical stimulus for online gaming behavior.

The authors’ findings can help online gaming industry understand the motivation journey of players through transition. Different types of online games may have various online game player's journey that can assist companies in improving the quality of online games. Online game companies can also offer official community to players for further interaction and experience exchange or the platform for offline activities in the physical environment.

This research proposed a novel motivation model to examine online to offline socializing behavior for online game research. The motivations in model were interconnected via the support of literature. The authors also integrated motivations by Markov chain switching model to obtain the transitions of motivational status. It is also the first attempt to analyze first-order and second-order Markov chain switching model for analysis. The authors’ research examined the interconnected relationships among motivations in addition to the influential factors to online gaming behavior from previous research. The results may contribute to extend the understanding of online to offline socialization in online gaming literature.

The duality of online socialization can be examined by looking at the dynamic contrast between cyberbullying and online friendships. From the beginning of instant messaging to what we know now as direct messaging, the impact of rapid and continuous interactions in online spaces can have a widespread impact on youth. As the landscape of technology and technological access continues to evolve, the virtual interactions that arise in daily life also evolve. Therefore, understanding the impact of these interactions becomes an increasing concern. This chapter evaluates the unique characteristics, and related reciprocity, of online friendships and cyberbullying by assessing the impact of online socialization on school-aged youth. Overall, by juxtaposing both cyberbullying and online friendships, this chapter aims to provide a comprehensive understanding of the complexities that increased online socialization can have on youth in a digital age.

To extend research into sport consumer behaviors related to online sports betting, this study is designed to identify and examine the relationship between online sports betting motivations and online sports betting intentions. By applying a push-pull framework from online sport consumption and gambling studies, nine motivations to engage in online sports betting were identified. These motivations were hypothesized to motivate online sports betting intentions.

A quota sampling technique based on the sports bettor demographics available in the American Gaming Association (AGA, 2019) and the Pew Research Center (2022) obtained a total of 550 completed surveys that met the inclusion and exclusion criteria. For data analyses, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to examine the measurement model and the hypothesized model, respectively.

The results revealed that four motivations (i.e. monetary gain, excitement, convenience and negative technology-readiness) were related to online sports betting intention, while five motivations (i.e. sport fandom, positive technology-readiness, impulsivity, socialization and promotion) were not.

The results provide foundational theoretical knowledge of what motivates sports fans to participate in online sports betting. Furthermore, the findings assist practitioners in their allocation of resources by enhancing their understanding of online sports betting motivations.

This paper aims to investigate the impact of online identity orientation and online friendship homophily on online socializing, online information search and ethnic guests’ hospitality experiences.

The study uses structural equation modeling to test a conceptual model developed after reviewing hospitality literature. Data is collected from a sample of 514 Turkish-Dutch ethnic guests living in the Netherlands using a self-administered questionnaire.

The results show that online identity orientations aligned with minority and majority cultures impact online friendship homophily and online socializing, which subsequently impact online information search and hospitality experiences of ethnic guests.

On the whole, ethnic communities have considerable spending power. The findings point to heritage and mainstream cultural socialization accounting for travel and hospitality experiences within an ethnic minority group. The findings supply relevant information for hospitality sectors on services to endorse or promote to guests from ethnic communities.

The study examines the simultaneous effects of online identity orientations and online friendship homophily on online socialization and hospitality experiences of ethnic guests. It highlights the role of culture in explaining the use of social networking sites and its potential impact on hospitality-related behaviors and experiences of ethnic guest consumers.

This study aims to understand the antecedent of trust towards government-to-business (G2B) service in Indonesia. Trust will be viewed through four aspects, namely, cognition-based trust, personality-oriented trust, affect-based trust and experience–based trust. Then, these antecedents of trust were examined as the factors of continuance intention by extending the expected confirmation theory (ECT).

Data were collected through a quantitative approach, and 389 respondents were involved in the study. The respondents are the investors who represent their organization which uses e-government service to report their investment activities to the Investment Coordinating Board of Indonesia. Data were analyzed using partial least square structural equation modelling approach with WarpPLS 4.0.

The result shows that factors that determine a user’s trust in government online service are service quality, trust towards government entity, recommendation to use the service and user’s habit of using the service. Factors that do not determine a user’s trust in government online service is a disposition to trust. Another finding is that a user’s trust on an online service does not directly influence his/her continuance of use. Trust will impact the continuance of use through perceptions of benefits and perceived satisfaction of using the online service.

ECT is applicable in G2B process. Organizations have a perception of benefit while using a public e-service and confirm the perception through their experience while using an e-service to gain satisfaction, and this will encourage them to continue using the service.

To improve organizations’ trust on the e-service, the government needs to improve the e-service quality (by evaluating the efficiency, privacy, user support, reliability and information quality), investor familiarity of the system (training or socialization), investor trust on the government entity (improve the employee competence) and recommendation on using the system.

Trust dimension has also been studied to be a factor that influences the intention or continuance of use of technology; however, it has rarely been studied towards its effect in the ECT’s context. In e-government study, there are various studies related to government-to-citizen (G2C) concept. However, the research in government-to-business (G2B) area that has not been explored much.

The aim for this chapter is to better understand the dynamics of social communication processes within Second Life®. Understanding communication processes in 3D online social virtual worlds is vital in embracing contemporary social issues and improving interpersonal and organizational relationships as these environments are rapidly growing in popularity in the education sector. In this chapter, we observed an undergraduate communication class and discussed four powerful interrelated forces behind the students' communication processes: (1) gamer status; (2) avatar appearance; (3) physical proximity; and (4) virtual proximity. Our findings can inform Arts and Science educators in general and Communication instructors in particular about how learners socially communicate and interact within a 3D online social virtual world and how teachers can foster students' communication and collaboration in this environment and support their content creation and collective knowledge building.

The purpose of this paper is to examine participation in online social platforms consisting of information exchange, social network interactions, and political deliberation. Despite the proven benefits of online participation, the majority of internet users read social media data but do not directly contribute, a phenomenon called lurking.

A survey was administered electronically to 507 participants and consisted of ten sections in a questionnaire to gather data on the relationship between online participation and the following variables: anonymity, social value orientation, motivations, and participation in offline activities, as well as the internet’s political influence and personality traits.

Findings show that users with high levels of participation also identify themselves, report higher levels of extroversion, openness, and activity outside the internet, the motivations being an intermediary variable in the relationship between the variables value.

The study shows that participation in online social platforms is not only related to personality traits, but they are impacted by the nature of the motivations that drive them to participate in the particular social platform, as well as by the interest toward the specific topic, or the type or nature of the social group with whom they are communicating.

The purpose of this paper is to provide some guidelines to help organizations improve e-learning initiatives through the use of purposeful interactions among trainees.

The recommendations suggested in this paper are based on a review of research that was conducted in the area of e-learning.

The addition of quality online and face-to-face peer interactions may be a way to combat some of the major problems associated with training online. Decisions about just how meaningful interactions should be incorporated depend on the nature of the training program, what you hope to accomplish and your financial and time constraints.

This paper provides helpful information for organizational leaders or managers who are interested in implementing e-learning initiatives or those looking for recommendations on how to improving current e-learning outcomes.

This paper will be of value to those who are involved in organizational training and developmental initiatives. The recommendations discussed in this paper will help the reader address important questions regarding how to include purposeful interaction in e-learning initiatives.

The purpose of this paper is to present a systematic review of customer participation research specifically in online brand communities and summarize a number of basic issues as important research gaps that future research should address.

By using the content analysis method, this paper explores, analyses and presents a literature review by closely examining 113 articles published during 2001-2016, primarily from the leading marketing and management journals.

The findings of this review show that regardless of the plenty of studies in this area, a conceptual framework for customer participation is undetermined. This review presents a framework describing various antecedents, mediators, moderators and consequences of online brand community participation. Apart from this, various theories and models used in the reviewed articles are being depicted. The literature classification presented in this paper portrays the current trends and patterns of research in this area. This review also addresses research gaps in this area and presents them in the form of future research directions.

This review of literature carried out by the authors suggests that customer participation in online brand communities needs more focused conceptual research and the implications of this study will help researchers in this direction. Moreover, the managers can use the identified variables as a checklist to their online brand communities’ activities.

This paper is the first to provide a systematic review of customer participation in online brand community area that presents a comprehensive knowledge regarding the current state of research in this area on a single platform and provides a conceptual framework.

This paper seeks to outline a social epistemological and ethical warrant for engaging in knowledge exchange on the social web, and to emphasise socio‐cognitive and emotional factors behind motivation and credibility in communities supported by social software. An attempt is made to identify positive and negative patterns of interaction from this perspective and to argue for more positive intervention on the part of the information profession.

The paper outlines social epistemological and related theory, cognitive and social drivers of behaviour and then draws together evidence to justify the definition of patterns that will be important to the project.

A programme of evaluating online knowledge exchange behaviour using a social epistemological framework is needed. In order to do this, methodological development coupling formal epistemological with interpretive techniques for examining belief formation are also necessary.

Considerations for the design and deployment of knowledge platforms and for engagement with existing communities are outlined.

The ideas presented attempt to define an important role for the information profession within a new paradigm of participation and social interaction online.

The connection between social epistemology theory and LIS has long been appreciated, but social epistemology is rarely applied to practice or to online social platforms and communities.