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The main objective of this chapter is to explore the potential and applicability of framing, a multidisciplinary and multiparadigmatic ‘metatheory’ of sense-making through communication, or media effects specifically, in guiding higher education research. To reach this objective, the author first synthesized theoretical discussions on framing in different disciplines, collated the core concepts developed around the framing concept and developed a universal framing process model, to be applied with the introduction of a theme and the selection of research paradigms. Following that, the author provided an overview of the application of the framing concept in higher education research and explored the potential application of the model to guide and coordinate framing research in the field.

Fear appeals are persuasive messages that attempt to arouse fear to motivate or influence behaviour change and are widely used in health promotion. This chapter analyses how fear appeal messaging was used by the Namibian and South African mainstream print media to communicate COVID-19 during the two countries’ main waves of the pandemic. Specifically, we examine the framing strategies that the media used to persuade behaviour change. Mainstream media has enormous potential to influence health-related behaviour and perceptions. Therefore, it is compelling to examine the mainstream media’s framing of COVID-19. This study draws on framing theory to examine media frames and the use of fear appeal in the coverage of COVID-19 in the top English-language newspapers in the two countries. We argue in this chapter that using fear appeals in public health communication by the media may be counterproductive as a tool of persuasion.

Despite increased academic research interest on how media sources represent and impact social realities, there is little emphasis on homelessness representations in street newspapers. The Greek economic crisis echoed socioeconomic changes and inequalities in both mainstream and lesser-known media with various framing representations of homelessness. One Greek journalistic effort born midcrisis was the street paper ‘Schedia’, which merits examining for its popularity and success as a component of the social reintegration program that launched it. Through the lens of our case study on Schedia and drawing mostly on contemporary interdisciplinary approaches from Cultural Studies and Media Communication, we provide a brief literature review on ‘homelessness street journalism’ research and explore theoretical interpretations thereof. We then discuss media discourse and framing of homelessness and whether it reveals utilisation of street journals mainly as tools for raising awareness or for creating income to maintain or augment social reintegration efforts and programs. We content analysed one year of Schedia's issues and examined instances of both perceived and experienced homelessness representations and causes therein, offering a snapshot of the ways and extent to which Schedia represents homeless voices. Lastly, through the example of Schedia, we discuss whether street media lends itself best as a voice for democratic empowerment of the homeless or as an identity-building intermediary tool for capacitating transformative social reintegration.

Purpose: One of the objectives of this research was to identify whether “mad”, “bad” and “sad” frames, identified in modern news reporting in other Western nations, are also evident in historical newspapers in New Zealand, a nation geographically distant. Methodology/approach: Qualitative content analysis was used to analyze reporting of multiple-child murders in New Zealand between 1870 and 1930. Content was sourced from a digitized newspaper database and identified media frames were analyzed under the categories of “mad”, “bad” and “sad”. Findings: Historical New Zealand media constructed “mad,” “bad,” and “sad” frames for the killers, however, instead of being classified with a single frame many killers were portrayed using a combination of two or even three. In some cases, media ignored facts which could have provided an alternative portrayal of the killers. In other cases, no obvious frames were employed. Research limitations: This research does not include analysis of media frame building in modern news reporting. Originality/value: Media construction of frames for multiple-child killers in historical New Zealand news reporting has not been explored before.

This chapter explores the evolution of the media framings of a corporate corruption scandal over time. Our analysis focuses on the evolution of media frames used by the English and French Press in the coverage of the corruption scandal involving SNC-Lavalin, a Quebec-based multinational engineering firm. We reveal how media coverage shifted from balanced and nuanced coverage of a complex phenomenon that facilitated debates on the appropriate consequences of corruption to a selective (re)construction of events to serve partisan agendas when the company’s legal plight was politicized. Our study contributes to the literature on media framings of corporate corruption by highlighting how the politicization of a corporate corruption scandal led to a dual climate of opinion across the English and French Press.

This chapter examines the framing of the Black Lives Matter (BLM) Movement in mainstream media. An analytic sample of 4,303 articles collected from the Dow Jones Factiva database reveals variation in depth, breadth, and intensity of BLM coverage in the following newspapers between 2012 and 2016: The St. Louis Post-Dispatch, The New York Times, The Washington Post, The Wall Street Journal, and Al Jazeera English. We review contemporary literature on racial inequality and employ Media Framing and Critical Race Theory to discuss the implications of our findings on public perceptions, future policy formation, and contemporary social protest worldwide.