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Journalism and Austerity
Type: Book
ISBN: 978-1-83909-417-0

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Article
Publication date: 10 May 2018

Ann E. Williams

This paper aims to unite framing theory with instructional practice through the introduction of a novel instructional activity.

Abstract

Purpose

This paper aims to unite framing theory with instructional practice through the introduction of a novel instructional activity.

Design/methodology/approach

This study is designed to showcase how framing theory can be used to inform educational practice.

Findings

In keeping with framing theory and effects, the exercise serves to strengthen and reinforce the investment of students. The feedback collected via the framing activity provides a means for professors to modify or re-frame course content to best meet students’ needs.

Research limitations/implications

Framing theory can be used as an effective means of developing instructional resources. Linking theory to practice within instructional design demonstrates the applied significance of framing theory, particularly within educational contexts.

Practical implications

By utilizing this activity on the first day of class, instructors can address institutional challenges posed by fluctuating enrollment. In addition, the information gathered from the activity will help instructors to cultivate a learning environment from students’ own wealth of experiences, interests and goals.

Originality/value

This paper introduces an innovative instructional activity designed to be used on the first day of a course. The primary objective of this technique is to guide students into establishing a personal connection to a course while providing a vehicle to tailor course content to students’ interests and expectations. This approach, which is not limited to a specific discipline, is a unique and effective means of uniting framing theory with instructional practice in order to develop a framework for a meaningful and memorable course.

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Information and Learning Science, vol. 119 no. 5/6
Type: Research Article
ISSN: 2398-5348

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Book part
Publication date: 9 November 2020

Queenie K. H. Lam

The main objective of this chapter is to explore the potential and applicability of framing, a multidisciplinary and multiparadigmatic ‘metatheory’ of sense-making through…

Abstract

The main objective of this chapter is to explore the potential and applicability of framing, a multidisciplinary and multiparadigmatic ‘metatheory’ of sense-making through communication, or media effects specifically, in guiding higher education research. To reach this objective, the author first synthesized theoretical discussions on framing in different disciplines, collated the core concepts developed around the framing concept and developed a universal framing process model, to be applied with the introduction of a theme and the selection of research paradigms. Following that, the author provided an overview of the application of the framing concept in higher education research and explored the potential application of the model to guide and coordinate framing research in the field.

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Article
Publication date: 11 August 2014

Sine Nørholm Just and Nico Mouton

The meaning of scandals like “Liborgate” is not given beforehand; it is constructed in the course of framing contests. The purpose of this paper is to provide a nuanced…

Abstract

Purpose

The meaning of scandals like “Liborgate” is not given beforehand; it is constructed in the course of framing contests. The purpose of this paper is to provide a nuanced framework for understanding such framing contests by re-conceptualizing them as rhetorical struggles.

Design/methodology/approach

A conceptual framework that combines modern framing theory, and classical stasis theory is applied to the rhetorical struggles over the meaning of “Liborgate.”

Findings

While rhetorical struggles over “Liborgate” overtly center on the issue of who is to blame, an analysis of the argumentative relations between competing frames leads to the conclusion that this political “blame game” is related to struggles over how to define the scandal, how to conceptualize its causes, and policy recommendations. Banks may have lost the battle of “Liborgate,” but the war over the meaning of financial culture is far from over.

Originality/value

The paper is theoretically and methodologically original in its combination of the theories of framing and stasis, and it provides analytical insights into how sense is made of financial culture in the wake of the financial crisis.

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Journal of Organizational Change Management, vol. 27 no. 5
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 27 May 2014

Carole Tansley, Susan Kirk and Colin Fisher

The purpose of this study is to identify how ethical stances can be used to develop a frame set in the design of a web-based decision support system (DSS) for ethical…

Abstract

Purpose

The purpose of this study is to identify how ethical stances can be used to develop a frame set in the design of a web-based decision support system (DSS) for ethical decision-making and to test both the efficacy of these frames and the potential of such a tool for individuals and groups in both leadership development situations and organisational practice. Unethical behaviour by executives is a frequently cited reason for erosion of trust with other stakeholders.

Design/methodology/approach

Utilising action research, by choosing ethics frames such as heuristics, a web-based ethics DSS designed to enable users to explore ethical issues from multiple perspectives was constructed and this was beta-tested with a major UK bank and a global oil company.

Findings

In orchestrating constant revisions of the ethics frames in the tool, learning from each research cycle was identified, a new form of action research, a design action research, which emphasises the importance of collaboration in the design of such decision-making tools, was offered and the tool for management development and other applications was successfully beta-tested.

Originality/value

It was demonstrated to management developers how web-based systems might be designed by non-information technology professionals; the framing literature was added by demonstrating the value of engaging in dialogue about ethical issues of concern to managers and their organisations and thus improving decision-making; and additions were made to the literature on ethics and Information systems (IS) and contribution toward action research in the fields of IS and ethics was done.

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European Journal of Training and Development, vol. 38 no. 5
Type: Research Article
ISSN: 2046-9012

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Abstract

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Journalism and Austerity
Type: Book
ISBN: 978-1-83909-417-0

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Article
Publication date: 25 September 2007

Raj Arora

This paper aims to investigate the effectiveness of message framing and source credibility on attitudes, intentions and beliefs about attributes of teeth whitening…

Abstract

Purpose

This paper aims to investigate the effectiveness of message framing and source credibility on attitudes, intentions and beliefs about attributes of teeth whitening products. Although each of these variables, message framing and credibility, has been explored individually, few attempts have been made to investigate them jointly. This study aims to base itself on a full factorial design that allows for testing of interaction effects. Similar investigations in marketing limit their inquiries primarily to attitudes and intentions as dependent variables. This study goes further in that it also aims to investigate the effect of framing and credibility on the salient attributes of products. Third, the market for whitening products is maturing, resulting in a target market that is gaining knowledge about these products. Thus, the paper seeks to use knowledge as a covariate in the above investigation to determine if the communication strategy should be changed as the product moves from introduction to maturity.

Design/methodology/approach

The study is based on a 2 × 2 factorial design with framing (positive‐negative) and credibility (high‐low). The setting for the study is a hypothetical brand name of teeth whitening products.

Findings

The results reveal that positive framing is more effective in changing attitudes and intentions. However, the effects of framing and credibility are significant in changing beliefs related to the product's attributes. Although the covariate knowledge is significant, the findings indicate that communication strategy need not change as the product moves from introduction to maturity.

Research limitations/implications

Caution is advised in extrapolating the results beyond the issues investigated in the study.

Practical implications

The findings help marketers in formulating effective strategies.

Originality/value

The focus of most research studies in marketing is on changing attitudes and intentions. This research also includes the change in beliefs regarding the attributes of the product. Prior research on framing is tilted towards the use of negative framing. The findings of this study suggest using positive or gain‐framed messages.

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Journal of Product & Brand Management, vol. 16 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 31 October 2008

Raj Arora

The purpose of this paper is to investigate the effectiveness of price bundling and message framing on attitudes, intentions, and beliefs about attributes of teeth…

Abstract

Purpose

The purpose of this paper is to investigate the effectiveness of price bundling and message framing on attitudes, intentions, and beliefs about attributes of teeth whitening products. Although each of these variables, message framing and price bundling, has been explored individually, few attempts have been made to investigate them jointly. This study is based on a full factorial design that allows for testing of interaction effects. Second, the market for whitening products is maturing, resulting in a target market that is gaining knowledge about these products. Thus, we use knowledge as a covariate in the above investigation to determine if the communication strategy should be changed as the product moves from introduction to maturity.

Design/methodology/approach

The study is based on a 2 × 2 factorial design with price bundling (bundle price – individual price) and framing (positive – negative). The setting for the study is a hypothetical brand name of teeth whitening products.

Findings

The results reveal a mixed picture with respect to effectiveness of pricing and framing on attitudes and intentions. The effect of price bundling is not significant on attitudes; it is significant on intentions. Framing has a greater impact on intentions than on attitudes. Nevertheless, the interaction effects are significant on both attitudes as well as intentions. Finally, the impact of knowledge as a covariate is significant.

Research limitations/implications

Caution is advised in extrapolating the results beyond the issues investigated in the study.

Practical implications

The findings help marketers in formulating effective marketing strategy using both price bundling and message framing strategies.

Originality/value

Although price bundling and message framing have been explored in marketing studies, the research is lacking on the combined effects of these two important variables. The findings show a significant interaction effect of pricing and framing on changing attitudes and intentions. Prior research recommends using negative framing. The present research shows that for bundle products, a positive framing approach is desirable.

Details

Journal of Product & Brand Management, vol. 17 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 24 April 2009

John McClure, Jo White and Chris G. Sibley

The purpose of this paper is to show whether positive or negative framing of preparation messages leads to higher intentions to prepare for earthquakes, and whether the…

Abstract

Purpose

The purpose of this paper is to show whether positive or negative framing of preparation messages leads to higher intentions to prepare for earthquakes, and whether the more important component of the message is the framing of the preparation action or the framing of the outcome of not preparing.

Design/methodology/approach

Four message conditions were created by crossing the framing of preparation actions (taking or not taking action) and the framing of outcomes (experiencing harm and avoiding harm in an earthquake). They were presented to citizens (n=240) in Wellington, New Zealand, who judged the general importance of preparation and specific preparation steps.

Findings

The study finds that intentions to undertake both general and specific preparation were higher with negatively framed outcomes than positive outcomes. With specific actions, negative outcomes led to higher intentions to prepare when the action frame was positive (i.e. being well prepared).

Research limitations/implications

This research shows that negative framing should apply to outcome preparation and not to the action of preparing

Practical implications

These findings clarify that negative framing of outcomes is likely to increase preventive actions in relation to natural hazards.

Originality/value

This is the first study to show the affects of message framing on preparing for disasters.

Details

Disaster Prevention and Management: An International Journal, vol. 18 no. 2
Type: Research Article
ISSN: 0965-3562

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Article
Publication date: 20 March 2009

Maria Touri

The purpose of this paper is to offer greater insight in the role of blogs in the creation of a more transparent news media system and a more democratic political reality.

Abstract

Purpose

The purpose of this paper is to offer greater insight in the role of blogs in the creation of a more transparent news media system and a more democratic political reality.

Design/methodology/approach

Framing theory is employed as a conceptual tool to re‐interpret existing evidence of the performance of news blogs during situations of political conflict and war. A theoretical analysis is developed setting out the premises of the challenge that blogs can pose to the framing of conflict by mainstream media. The analysis incorporates empirical examples of reporting conflict and war in the blogosphere. Finally, with the aid of international relations theories, the role of blogs is evaluated in terms of the political transparency and accountability they could offer during conflict and war.

Findings

The analysis demonstrated that by promoting alternative and progressive voices, blogs have the capacity to shift the power over framing away from the usual sources in the news reporting of political conflict and turn the media system into a greater constraining factor for governments than even before.

Originality/value

The paper presents a novel approach to the interaction between blogs and mainstream media by combining theories from the disciplines of communications and international relations. The analysis generated a hypothesis that can be empirically assessed with the investigation of the framing output of influential news blogs and mainstream news media during political conflict and war.

Details

Aslib Proceedings, vol. 61 no. 2
Type: Research Article
ISSN: 0001-253X

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