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Article
Publication date: 19 July 2022

Silvia Ravazzani and Carmen Daniela Maier

This article aims to investigate evaluative framing of global plastic pollution as discursively performed by two opposed categories of social actors, namely corporations…

Abstract

Purpose

This article aims to investigate evaluative framing of global plastic pollution as discursively performed by two opposed categories of social actors, namely corporations versus environmental movements.

Design/methodology/approach

The article builds on the literature related to framing, issue arenas and moral evaluations to unravel how evaluative framing and counterframing are implemented in multimodal digital spaces and how social practices get legitimized or delegitimized according to different communicative purposes. It presents a longitudinal critical discourse analysis of the issue-related webpages and press releases of PepsiCo, one of the worst global plastic polluters, and of the global environmental movement #breakfreefromplastic.

Findings

Findings suggest that the systematic recurrence of specific evaluative strategies has a double macro-function: (a) organizing discourses strategically through its presence or absence; (b) signalling the moral significance of recontextualized social practices by conferring legitimacy to remedial actions and/or illegitimacy to deviant actions.

Social implications

This study contributes to increasing accountable environmental action and trustful communication for overcoming global sustainability issues.

Originality/value

The article offers a nuanced understanding of the role of evaluative framing in communicating global sustainability issues. Methodologically, it extends existing categories of moral evaluations and articulates a framework for future studies.

Details

Corporate Communications: An International Journal, vol. 27 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 11 July 2022

Bo Wang

Although the evidence exists for the effect of promotional frame on repurchase intention, it is unclear whether the timing of repurchase can moderate the effect. In this…

Abstract

Purpose

Although the evidence exists for the effect of promotional frame on repurchase intention, it is unclear whether the timing of repurchase can moderate the effect. In this paper, three experiments were conducted to answer this question.

Design/methodology/approach

In Experiment 1, a 2 (framing: bundle vs. gift) × 2 (repurchase target: focal vs. supplementary) × 2 (timing: short vs. long) between-subjects design was used. In Experiment 2, an identical design was used except that repurchase target being the within-subjects factor. In Experiment 3, the design was based on that of Experiment 2 and brand was added a between-subjects factor.

Findings

Experiment 1 showed that, with a short interval, repurchase intention under gift frame was higher than that under bundle frame. With a long interval, there was no significant difference between the gift and bundle frames. Experiment 2, however, indicated no effects for expensive products. Experiment 3 showed that brand (private versus national brand) moderate the interaction between framing, repurchase target and timing. Particularly, for private brand, no significant comparisons were found; for national brand, repurchase intention for the focal product was significantly higher than for the supplementary product, but only under the conditions of long interval and gift frame (rather than bundle frame).

Originality/value

Taken together, findings from the current study contributes to the literature by showing for the first time that repurchase timing can moderate the promotional frame effect (i.e. higher repurchase intention under gift framing relative to bundle framing occurs in the short interval but not long interval) and that brand type can moderate the joint effects of framing, timing and repurchase target (i.e. national brand, rather than private brand, paired with long interval and gift frame results in higher repurchase intention for the focal product). The findings provide marketers with important knowledge in terms of how to adjust a promotional frame depending on when consumers repurchase a product and whether the product has a private or national brand.

Details

Marketing Intelligence & Planning, vol. 40 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 25 July 2022

Emma Shaozhen Florence, David Fleischman, Rory Mulcahy and Monte Wynder

The purpose of this research is to provide a systematic review of the literature relating to message framing and its effectiveness in persuading consumers to adopt…

Abstract

Purpose

The purpose of this research is to provide a systematic review of the literature relating to message framing and its effectiveness in persuading consumers to adopt environmentally sustainable behaviour, which is a form of pro-social behaviour. Specifically, this paper focuses on three types of message framing: positive–negative, self–other and abstract–concrete.

Design/methodology/approach

This paper reports on a systematic review guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses framework identifying 108 articles published relating to message framing and environmental sustainability between 2005 and 2020. Descriptive analysis of the data was undertaken in combination with a thematic approach.

Findings

The results demonstrate that single frames do not reliably increase sustainable consumer behaviour. Instead, the use of two message frames is more consistently effective. However, there is some disparity in relation to the combined effects of two message frames. The research also identifies that the use of three combined message frames is underexplored in the existing literature.

Research limitations/implications

Social marketing and consumer psychology researchers have explored many types of message framing. This study focuses on three common types. Also, the review is limited to valence framing. The authors recognise that visual aspects of message frames also determine the effectiveness of messaging. Another limitation is that only empirical studies published between 2005 and 2020 were reviewed.

Originality/value

Past review papers related to the impact of messaging on sustainable consumer behaviour either focus on one type of message framing, such as the positive–negative frame, or did not categorise message framing into different types. The current review focuses on three types of message framing that have been examined separately and in combination in the literature. Based on the findings, this study proposes a synthesised theoretical framework for future research.

Details

Journal of Social Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 9 August 2022

Yongge Niu, Zhuzhu Feng and Yixuan Niu

Many companies must choose a marketing strategy to promote new products. This includes publishing digital video advertising with interactive features on the Internet…

Abstract

Purpose

Many companies must choose a marketing strategy to promote new products. This includes publishing digital video advertising with interactive features on the Internet. Guided by the attribute-framing theory, this study investigates the impact of the number of positive attribute framings (NPAF) in advertising messages on consumer responses. This study aims to check whether new products are incrementally new products (INPs) or really new products (RNPs).

Design/methodology/approach

Content analysis was conducted to identify the forms and components of attribute framing used in advertisements and consumer responses (i.e. review valence). Furthermore, this study followed an expert scoring procedure to identify product newness (INP vs. RNP). Hierarchical polynomial regression analysis was used to investigate the relationship between the NPAF, customer response and product newness.

Findings

This study has three main findings: (1) regardless of whether the new product is INP or RNP, there is an inverted U-shaped relationship between NPAF and consumer responses; (2) the inflection point of NPAF (INP) is greater than the inflection point of NPAF (RNP) and (3) the maximum value of consumer response for INP is greater than that for RNP.

Originality/value

This study sheds light on the effectiveness of attribute framing in new product advertising. Compared to previous research on attribute framing of advertising, this study is based on a realistic scenario in which multiple attributes are framed within a given advertisement copy. Furthermore, secondary data were used to test the impact of NPAF on consumer responses and further explore the effects of product newness.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 1 June 2001

Irwin P. Levin, Gary J. Gaeth, Felicitas Evangelista, Gerald Albaum and Judy Schreiber

Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing

957

Abstract

Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect and the hypothesis identified by Leven et al (1998). Studies the reliability of these effects across samples of subjects in the USA and Australia. Shows that, for two of the three types, attribute framing and risky choice framing, the effects were strong and almost identical in the two samples. Highlights a significant effect for the US sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing cross‐cultural differences in values.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Book part
Publication date: 27 November 2018

Yuliya Snihur, Llewellyn D. W. Thomas and Robert A. Burgelman

Despite increasing interest in business model innovation (BMI), there is only limited scholarship that examines how business model (BM) innovators present and explain…

Abstract

Despite increasing interest in business model innovation (BMI), there is only limited scholarship that examines how business model (BM) innovators present and explain their innovations to various stakeholders. As BMI often involves the creation of a new ecosystem, understanding how innovators can gain support of future ecosystem members is important. Based on a longitudinal case study of Salesforce, a pioneer in cloud computing, the authors show how the innovator’s skillful framing to different audiences fosters the emergence of an ecosystem around the new BM. The authors suggest that effective framing constitutes an important strategic process that enables BM innovators to shape new ecosystems due to the performative power of words.

Details

Cognition and Innovation
Type: Book
ISBN: 978-1-78769-432-3

Keywords

Open Access
Article
Publication date: 23 June 2022

Cecilia Andersson

The purpose of this paper is to investigate the role of smartphones among young people in everyday life, focusing on the activity of online search. This paper addresses…

Abstract

Purpose

The purpose of this paper is to investigate the role of smartphones among young people in everyday life, focusing on the activity of online search. This paper addresses the following research questions: What framings of the smartphone can be identified in the way that young people use, and describe, smartphones? What is the role of online search within these framings? By elucidating framings of the smartphone, this paper also seeks to discuss why and how smartphone use becomes contested in various contexts and situations.

Design/methodology/approach

The material has been produced through ethnographic fieldwork. Focus groups and observations have been carried out with teenagers, age 13–16 years, in three schools in Sweden. In total, 39 pupils participated in the focus groups. Interviews, classroom observations and go-alongs have also been performed.

Findings

In this study, three framings of the smartphone are identified: the entertainment framing, the easy-access framing and the challenging co-presence framing. The framings highlight the way that both the smartphone and online search is viewed, and carried out, in various situations. The smartphone is primarily viewed as a tool for entertainment, by adults and young people alike, yet the findings illustrate that the smartphone is used for more activates than what is immediately apparent.

Research limitations/implications

This study contributes to the field interested in bridging the gap between in-school teachings of information literacies and out-of-school activities by showing how online search happens in various situations. Also, to the field concerned with people’s use of general web search engines in everyday life.

Originality/value

This paper explores the relation between online search and smartphones, a topic which has not been in focus in previous research. The topics of online search and smartphone use have primarily been researched separately but are here researched in conjunction.

Details

Information and Learning Sciences, vol. 123 no. 7/8
Type: Research Article
ISSN: 2398-5348

Keywords

Abstract

Details

Journalism and Austerity
Type: Book
ISBN: 978-1-83909-417-0

Book part
Publication date: 4 January 2016

Kutay Güneştepe and Deniz Tunçalp

Purpose of this paper is to explore how resistance of individual and collective actors play role in maintenance and change of institutions. Framing tactics of two emerging…

Abstract

Purpose of this paper is to explore how resistance of individual and collective actors play role in maintenance and change of institutions. Framing tactics of two emerging social movements in Istanbul Technical University and Middle East Technical University, which emerged against institutional changes in Turkish higher education, were examined by hybrid ethnography, using both online and offline data sources. Findings show that framing tactics of institutional entrepreneurs comprise different discourses and different forms of power, which also vary during different life stages of these movements. This paper contributes to existing literature in three ways. First power dynamics in institutional change, which is mostly disregarded in institutional theory, is taken into consideration. Second, with a longitudinal comparative study, it is shown that outcomes of social movements with similar demands may diverge according to different framing tactics based on power mechanisms that appealed at different stages of their life cycle. Third, this paper, as one of the few examples of a hybrid ethnographic approach, underlines the key role of considering both offline–online data sources, as an important part of actors’ life that take place in the online world.

Details

Towards a Comparative Institutionalism: Forms, Dynamics and Logics Across the Organizational Fields of Health Care and Higher Education
Type: Book
ISBN: 978-1-78560-274-0

Keywords

Book part
Publication date: 9 November 2020

Queenie K. H. Lam

The main objective of this chapter is to explore the potential and applicability of framing, a multidisciplinary and multiparadigmatic ‘metatheory’ of sense-making through…

Abstract

The main objective of this chapter is to explore the potential and applicability of framing, a multidisciplinary and multiparadigmatic ‘metatheory’ of sense-making through communication, or media effects specifically, in guiding higher education research. To reach this objective, the author first synthesized theoretical discussions on framing in different disciplines, collated the core concepts developed around the framing concept and developed a universal framing process model, to be applied with the introduction of a theme and the selection of research paradigms. Following that, the author provided an overview of the application of the framing concept in higher education research and explored the potential application of the model to guide and coordinate framing research in the field.

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