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Research has shown that for young adults, marital attitudes (e.g., desire, importance, and expectation) are associated with relationship quality. However, how this association plays out for young adults of color is less known. Additionally, the influence of skin tone perception on the relationship between marital attitudes and relationship quality remains understudied. To explore these associations, the authors examined African American and Latinx young adults (N = 57, M_age = 20.71 years, SD = 1.28; 75.4% female) attending a Midwestern university. Exploratory results indicated that marital expectations were positively associated with relationship quality in that young adults who expected to marry one day, reported greater relationship satisfaction, commitment, and intimacy in their current relationships. Additionally, skin tone perception moderated the association between marital attitudes and relationship quality in two ways (i.e., between expectations and satisfaction and between importance and intimacy). Collectively, findings suggest that differing levels of marital attitudes and skin tone perception contributes to young adults’ perceptions of relationship quality. Considering these psychological factors of attitudes, skin tone perception, and relationship quality, together with systemic racial/ethnic discrimination, the authors discuss future research and practice considerations.

The purpose of this research is to develop and test a Thai model for societal marketing's impact on consumer's attitudes toward a corporate image.

A preliminary model was developed from the existing literature, followed by exploratory research consisting of three in‐depth interviews and four focus groups to refine the model. The model was then tested with data collected from a mail survey completed by 1,153 respondents, using structural equation modeling.

The findings indicate that a societal marketing program and corporate communications can create positive consumer attitudes toward corporate image. In addition both educational level and marital status of respondents significantly influence consumer attitudes towards corporate image. Moreover, societal marketing program identity, when compared with other variables, illustrates the most powerful impact on customers' attitudes toward corporate image.

The data were gathered from one program only, hence future research could extend these findings to other programs to test their generalisability.

The key implications of these findings for marketing managers include support for the use of societal marketing programs at a strategic level as well as suggestions for successful implementation of these programs.

This study contributes to societal marketing research because a scarcity of empirical research still exists in this field, particularly in Asian countries such as Thailand.

The literature on marriage formation neglects different pathways to marriage. This study focuses on arranged marriage, introduced marriage, and self-initiated marriage as three main marriage pathways in East Asia and examines how people’s marriage pathway choices are associated with education and change over time in mainland China, Japan, South Korea, and Taiwan. Using data from the East Asian Social Survey, this study finds that education is associated with fewer arranged marriages and more self-initiated marriages and that more recent marriage cohorts also witness a decline in arranged marriages and an increase in self-initiated marriages. However, how introduced marriage is associated with education and change over time varies in four East Asian societies. The findings support the “developmentalism-marriage” framework that developmental idealism leads to modern marital practices.

Purpose – This chapter presents research on determinants of economic hardship and the effect of economic hardship on marital quality in two social contexts in Croatia: postwar recovery period (Study 1) and economic recession starting in 2009 to present (Study 2).

Methodology/approach – In Study 1 the sample consisted of 505 married couples (quota sample of Zagreb and neighboring villages). In Study 2 the sample consisted of 850 married couples (quota sample of Zagreb and 14 regions in Croatia). We have used the SPSS 18 Mixed Linear Model approach for data analysis. A number of variables representing individual characteristics of marital partners were entered as level 1. A number of variables representing marital dyad (duration of marriage, size of the family) were entered as level 2.

Findings – The variables of education, employment status, and size of the family turned out to be most predictive for economic hardship in both studies. Also, in both studies economic hardship turned out to be a very important predictor of marital quality.

Research limitations – The limitations of the studies are the absence of longitudinal approach and a probability sample.

Social implications – The studies carry important social implications showing that in the absence of government or community social support, partners’ social support could moderate negative effect of economic hardship on marital quality. We assume that this conclusion could be generalized to other social contexts as well.

Originality/value of chapter – The strength and originality of the studies was in multilevel approach in data analysis and treating marital partners as a dyad.

Do women exhibit greater financial risk aversion than men? We answer this question using attitudinal and behavioral specifications of risk aversion drawn from the 2010 Survey of Consumer Finances (SCF). To approximate attitudinal specification of risk aversion, we use individuals’ self-reported financial risk tolerance. We use individuals’ relative risk aversion, that is, the effect of wealth on the proportion of assets categorized as risky as behavioral specification of risk aversion. We find that while women display greater attitudinal risk aversion, gender difference in behavioral risk aversion depends upon individuals’ marital status and role in household finances. Single women exhibit greater behavioral risk aversion compared to single men. However, this gender difference does not exist when we compare behavioral risk aversion of married women and men in charge of household finances.

The purpose of this paper is to contribute to work-family literature by examining antecedents and outcomes of work-family and family-work conflict (FWC) in an under-researched post-socialist country. Building on the conservation of resources theory and identity theory, the conceptual model tests relationships among occupational and marital commitment, two types of work-family conflict (WFC) and FWC, and domain satisfaction.

Data were collected using a self-report survey filled out by married top and middle managers from Slovenia, a Central and Eastern European country. Hypotheses were tested with structural equation modelling.

While occupational commitment was positively related to perceived time- and strain-based WFC, no support was found for the path between marital commitment and the two types of FWC. The results further reveal that although time- and strain-based FWC were related to career satisfaction, only time-based WFC was associated with marital satisfaction.

A cross-sectional research design and the validation of the model using a managerial sample limit generalizability. The study points to the relevance of the institutional and cultural context regarding interpretation of links between established concepts.

The study advances knowledge concerning WFC and FWC in a country that has undergone a process of transition from a socialist regime to a free-market economy. It adopts an integrative perspective and encompasses managers’ professional, as well as personal domains. The study tests how theories developed with samples from traditional capitalist countries apply to post-socialist countries, characterized by disparate values, norms, and societal expectations.

The purpose of this study is to investigate the determinants that determine the investment behaviour of rural farmers. This study further examines the moderation effect of socio traits in the association between investment behaviour and its determined factors.

This study used a cross-sectional research design to gather information. The information for this research survey was gathered using a structured questionnaire from 400 individual investors in the rural area of Punjab, who participated in the study. It has been decided to use the Cronbach’s alpha test to determine the validity and reliability of the questionnaire. To evaluate the hypothesis, structural equation modelling has been used in the research process.

The results of this study reveal that attitude, financial risk inclination, financial planning and investment intention determine the investment behaviour of the rural people of Punjab. The results for the interaction effect of socio traits with investment intention, financial risk propensity and investment attitude were found statistically significant amongst rural people. The results of the moderation effect stated that interaction between the attitude and investment intention and financial risk propensity and investment intention is significantly influenced by age of respondents. The results further reveal that marital status of rural people affect the interaction between attitude and investment intention and financial risk propensity and investment intention. Nothing about education seems to be a moderating influence on any of the relationships studied.

The authors contribute to the literature in two aspects. Firstly, to the best of the authors’ knowledge, this is the only study of its kind that focuses on the investment behaviour of farmers. Secondly, by looking at the farmer’s investing behaviour, the moderation effect of demographic variables is also studied which set this study apart from another existing scholarly research. This study contributes to the growing literature on investment behaviour of farmers in developing and developed markets.

This paper explores the relationship between married women's intrahousehold decision-making participation and marital gender roles, next to factors suggested in the household bargaining literature. Additionally, the authors investigate whether women's employment carries the same importance for decision-making participation as contributions to household incomes.

Using 2011/2012 Nicaraguan Demographic and Health Survey (DHS), the authors estimate multinomial logistic regressions for eight decision-making domains, analyzing three levels of decision-making: wife-dominant or sole decisions, joint decision-making (with the partner) and decision-making by someone else. The authors create an additive index for measuring internalized marital gender roles.

Women's intrahousehold decision-making participation is explained differently depending on the decision-making area and level of participation. Women with a better relative position vis-à-vis partners and not following patriarchal gender roles are more likely to make decisions jointly with their partners, but not alone. Women's age and educational level are the strongest predictors in the analysis. Women's employment reduces their decision-making participation in children's disciplining and daily cooking-related decisions.

It focuses on married women only, while marital status might be a determinant of decision-making itself and left out the contribution of unearned incomes.

Interventions aimed at increasing women's intrahousehold decision-making participation should not only focus on economic endowments but also comprehend the gendered dynamics governing intrahousehold allocation.

The study incorporates quantitative measures of marital gender roles in the study of intrahousehold decision-making. It also contributes to the literature with insights from contexts where women's involvement in employment increased against a background of patriarchal gender roles.

Examines attitudes regarding female labour force participation among people of different ages using National Opinion Research Centre Social Survey data. Focuses specifically on the factors associated with a pro‐feminist attitude. Demonstrates that younger people have more positive attitudes towards women working outside their homes than do older people. Men are less pro‐feminist in their attitudes than are women. Men and women disapprove of a woman working if preschool children suffer by her working. In addition to age and gender, the factors influencing attitude are income, education, religious beliefs, urban residence, born in this country, having young children in the family or expecting more children, and work years and job security. A supportive attitude for working women was associated with higher education, higher family income, residence in urban areas, liberal viewpoints, and uncertainty about having more children. The absence of correlation between employment of women and attitudes towards participation in the workforce and between marital status and attitude were especially surprising. Discusses economic, social and political implications of the findings.

This study investigated the influence of social media on marital stability of married adults in Ilorin metropolis. Descriptive survey design was adopted for the study. Influence of Social Media on Marital Stability Questionnaire was used to obtain relevant information for this study. The instrument was validated and the test re-test method was employed to determine the reliability and it yielded a coefficient of 0.81. Multistage sampling procedure was used in selecting 200 respondents for the study. One research question was raised while four null hypotheses were postulated and tested at 0.05 level of significance. Percentage and weighted means were used to analyze the descriptive analysis while t-test and Analysis of Variance were used to test the postulated hypotheses at 0.05 level of significance. The findings of the study revealed that social media influenced marital stability of married adults by causing marital distraction, negligence of marital roles and responsibilities, creating conflict among spouses, encouraging marital infidelity among others. There was no significant difference in the influence of social media on marital stability of married adults in Ilorin metropolis based on gender while there were significant differences in the influence of social media on marital stability of married adults in Ilorin metropolis based on length of years in marriage, age and highest educational attainment. It was therefore recommended that married people should reduce their exposure to social media but rather be more committed to their marital relationship.