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The aim of this study is to determine the impact of different dimensions of consumer engagement in social media on firm performance in social media.

Beyond likes and comments, combined with the interactive behavior of consumer engagement with firms on social media, we proposed a set of metrics for consumer engagement on social media, namely personal engagement, user-interactive engagement, and fan-interactive engagement. We used the fixed-effect model and validated the impact of consumer engagement in different dimensions on firm performance.

The result shows that personal engagement and user-interactive engagement significantly correlate with firm performance; however, the same effect was not observed in fan-interactive engagement.

Prior researches on consumer engagement in social media are mainly about consumer engagement in firm-initiated social media page. In this study, we consider the consumer engagement behavior in firm-initiated and consumer-initiated social media pages, then validate the impact of different dimensions of consumer engagement on firm performance.

This paper aims to analyse the antecedents of brand love in online network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity.

A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages.

The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page.

This study considered Facebook, the favourite social network used by customers to connect with brands. Future research is invited to consider other social media to increase the external validity of the model.

To strengthen the emotional bond with a brand in online network-based communities, managers should stimulate consumers’ social identity by leveraging on the experiences which influence social-interactive engagement.

This study is the first to investigate the effects of social-interactive engagement on social identity to enhance the understanding of brand love’s antecedents in specific online social environments.

Despite recognizing the importance of eReferral in shaping tourists’ behavioral intentions, researchers have rarely explored its dynamics. In the recent years, interest in the superiority of interactive eReferral over eWOM has burgeoned, thus increasing theoretical and empirical quest, which has generated many inconsistencies. Drawing on social identity, trust transfer and social tie theories, the purpose of this paper is to explore an integrative model that investigates the impact of interactive eReferral on tourists’ engagement, eReferral sharing behavior and intention to visit. Besides the direct influences of interactive eReferral on tourists’ engagement, eReferral sharing behavior and intention to visit, the authors assess the mediating role of tourist engagement on the relationship between these concepts.

Utilizing survey data, variance-based structural equation modeling (VB-SEM) was applied to diagnose the proposed model.

VB-SEM results suggest that interactive eReferral has a positive impact on tourist engagement, eReferral sharing behavior and intention to visit. Tourist engagement mediates the link between interactive eReferral and eReferral sharing behavior, and intention to visit.

By examining the relationship between interactive eReferral, tourists’ engagement, eReferral sharing behavior and intention to visit, the model departs from existing views to shed new light on the interactivity of eReferral. Implications for marketing practices and research are discussed.

The authors examine the interactive effects of work engagement and work autonomy in enhancing job crafting behaviour and performance.

Dyadic data from a sample of 320 white-collar employees in an Indian manufacturer are analysed through structural equation modelling.

The level of job crafting is highest when both work engagement and work autonomy are high. Job crafting fully mediates the interactive effect of work engagement and autonomy on task performance and partially on contextual performance.

There is value in reviewing organisational constraints on employee autonomy to foster the ways in which highly motivated workers can craft their jobs and, thus, maximise their performance.

This study demonstrates the interactive effects of work engagement and autonomy in enhancing job crafting and, through this mechanism, employee performance.

Social media commerce provides a convenient way for users to share information and interact with each other. Few studies, however, have examined the effect of marketing messages and consumer engagement behaviors on the economic performance of marketing. This study, therefore, explored the economic performance of social media in terms of marketing messages and consumer engagement.

Using ordinary least squares regression and data collected from Weibo and Maoyan, this study analyzed the effects among marketing messages, consumer engagement and movie ticket sales.

The results indicated that marketing messages on Weibo had a positive effect on box office revenues, while consumer engagement behavior (whether personal or interactive) did not affect box office revenues. The results suggested that marketing messages on social media have more salient effects for predicting economic performance than consumer engagement behaviors.

This study underscores the importance of social media in consumer purchasing behavior. The findings also extend the literature related to commerce and product message design on social media platforms.

This study aims to examine the relationships between stimuli of website experience (information/content, interactive features and design–visual appeal) and online engagement (cognitive processing, affection and activation) with consumer-generated media and brand advocacy. Furthermore, this study examines if online engagement mediates the relationships between website stimuli of experience dimensions and brand advocacy.

A total of 183 valid online questionnaires were collected, from members of an online forum related to travel and leisure, to empirically test the measurement and structural model using partial least square path modeling. The study sample includes consumers who search for, select and book hotel rooms via Booking.com.

The findings confirm that information/content and design–visual appeal have a significant impact on all three dimensions of online engagement whereas interactive features of a website have significant impact on affection and activation. Furthermore, results suggest that affection and activation predict brand advocacy and engagement mediates the effect of stimuli of experience on brand advocacy.

This is the first attempt to explain the relationships between website stimuli of experience (information/content, interactive features and design–visual appeal), online engagement (cognitive processing, affection and activation) and brand advocacy. Altogether, these variables are not well studied and understood in current literature despite having important implications for managers, academicians and consumers alike.

本论文旨在检验网站体验卖点（信息/内容、互动功能、设计-视觉吸引力）、对消费者自发媒介（CGM）的在线参与（理性思维方面、情感感性方面、和行动力方面）、以及品牌拥护的关系。此外, 本论文还检验在线顾客参与是否从中调节了网站体验卖点和品牌拥护的关系, 从而变成了中间变量。

本论文采用在线问卷采样形式, 一家在线旅游网站的成员为问卷样本, 有效样本数量为183份。本论文采用偏最小二乘回归的样本数据分析方法来分析数据。其中样本是从Booking.com搜索、选择、预定酒店的消费者。

信息/内容和网站设计-视觉吸引力对三种在线顾客参与的维度都有显著作用。而网站的互动性只对在线顾客参与的情感感性维度和行动力维度上有显著作用。此外, 研究结果还证明感性参与和参与行动促进品牌拥护, 因此, 在线参与成为网上体验卖点和品牌拥护的中间变量。

本论文是仅有几篇解释网站体验卖点（信息/内容、互动功能、和设计-视觉吸引力）与在线参与（理性思维方面、情感感性方面、和行动力方面）和品牌拥护之间关系的文章之一。总而言之, 这些变量还处在研究前沿阶段, 现有文献尚未全面研究这些变量, 尽管它们对于管理者、学者、以及消费者有着很重要的意义。

信息/内容、互动功能、设计-视觉吸引力、在线参与、品牌拥护

研究论文

Practitioners need to understand how households will engage with connected-home technologies or risk the failure of these innovations. Current theory does not offer sufficient explanation for how households will engage; hence, this paper aims to address an important gap by examining how households set “rules of engagement” for connected-home technologies in the context of electricity use and monitoring.

A review of the extant psychology, technology and engagement literature is conducted and yields two research questions for exploration. The research questions are addressed via 43 in-depth household interviews. Analysis includes thematic analysis and computerized text analysis.

The results include a typology of technology engagement (the “PIP typology”) and discuss three main roles for technology in assisting households: intern, assistant and manager. Key contributions are as follows: consumers in household settings may experience “compromised engagement” where the perceived middle option is selected even if no-one selected that option originally; households open to using connected-home technologies are often taking advantage of their ability to “delegate” engagement to technology, and because consumers humanize technology, they also expect technology to follow social roles and boundaries.

Future research may examine the PIP typology quantitatively and/or in different contexts and would benefit from a longitudinal study to examine how household technology engagement evolves. Four research propositions are provided, which may form the basis for future research.

Recommendations for practitioners are presented regarding the benefits of keeping consumers at the heart of connected-home technology goods and services. Specific design principles are provided.

This paper fulfills the need to understand how households will engage with connected-home technologies and the roles this technology may fulfill in the complex household service system.

To date, most research has assumed an additive relationship between work-related predictors and engagement. The purpose of this paper is to contribute to the refinement of engagement theory by exploring the extent to which two predictors – person-organization fit and organizational trust – interact to influence employees’ engagement, which in turn, positively influences their task performance.

A test of moderated mediation was conducted using survey data collected from 335 employees and matched performance records from the Human Resource department in a support services organization in the UK.

Engagement was best predicted by the interactive model, rather than the additive model, as employees who felt a close fit with their organization and who trusted their organization were most engaged with their work. Further, engagement mediated the relationship between the interaction and task performance.

This paper contributes to a refinement of engagement theory by presenting and testing a model that explains the synergistic effect of work-related factors on engagement.

This study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers’ utilitarian motivations to continue using them in the future.

A structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM).

The findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content.

This study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals’ acceptance and use of interactive websites.

This research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains.

To the best of the authors’ knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals’ perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.

Branded applications (apps) are increasingly important in marketers' omnichannel strategies. They have not only changed the way customers purchase but also changed the way how companies interact with customers. Building on value co-creation literature, this research investigates consumer brand engagement's role in enhancing perceived quality and brand loyalty via value co-creation.

Using online survey data from 355 brand app users, a conceptual model is tested employing the partial least squares structural equation modeling.

The results suggest that not only does branded app personalization drives brand co-creation (fully mediated by consumer brand engagement) but that this process also increases perceived quality and brand loyalty among users of branded apps.

Data for the study are self-reported and thus may not accurately reflect actual attitudes and behaviors. In addition, respondents were students within the United States who, although representative of branded app users, may limit the generalizability of the study.

Knowing that branded apps can influence customers' perception of the quality and value of their apps, products and services, or even their associated brands, marketers and app designers should work together to provide a value co-creation platform through the apps to increase customers' personalized, engaging experience.

Although various relationships between personalization, engagement and co-creation have been studied, along with their impact on loyalty and perceived value, the interaction between these factors is not widely understood. The study examines these interactions in the context of branded apps, through the service-dominant logic perspective.