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Very little research addresses whether the values that consumers bring to a situation can affect their reactions to a brand failure. This paper suggests the interesting possibility that consumers may react very differently to the same brand failure depending upon their values. Here, the authors introduce a new construct to the marketing literature – honor values – and demonstrate its effect on responses to brand failures.

Three experiments and one secondary data study were utilized.

Across four studies, honor values are shown to aggravate consumers’ desire for vengeance following a brand failure. That is, as honor values increase, so too does desire for vengeance in the face of a brand failure. Additionally, this desire can be attenuated by allowing the consumer to play a role in resolving the failure or by giving a heartfelt apology.

High-honor consumers are a major obstacle for firms facing a brand failure. To overcome this challenge, the authors offer strategies, including (1) allowing high-honor consumers to suggest ways to punish the offending employee, and (2) offering simple, heartfelt apologies to high-honor consumers, which are as effective as monetary compensations.

How did gays in the military go from being characterized as dangerous perverts threatening to the state, to victims being persecuted by the state, to potential heroes fighting on behalf of the state? What implications does this shift have for understanding the means by which the liberal state uses law to include the previously excluded? Offering a critical account of the inclusion of gays in the military, I argue that while the lifting of the ban can be seen as an important step in a classic civil rights narrative in which the liberal state gradually accommodates the excluded, pop culture allows us also to see state and minority group interest convergence as well as divergence, revealing the costs of inclusion.

Anatomy of a Murder, a beloved, highly influential, seemingly liberal 1959 classic law-film seems to appropriate some of the fading western genre’s features and social functions, intertwining the professional-plot western formula with a hero-lawyer variation on the classic western hero character, America’s 19th century archetypal True Man. In so doing, Anatomy revives the western genre’s honor code, embracing it into the hero-lawyer law-film. Concurrently, it accommodates the development of cinematic imagery of the emerging, professional elite groups, offering the public the notion of the professional super-lawyer, integrating legal professionalism with natural justice. In the course of establishing its Herculean lawyer, the film constitutes its female protagonist as a potential threat, subjecting her to a cinematic judgment of her sexual character and reinforcing the honor-based notion of woman’s sexual-guilt.

To study the concept of honor in Turkish everyday life discourses. Many surveys have focused on namus, thus referring to honor killings, the mechanism of violence perpetrated against women. The reason given for such killings, often seen as barbaric and the result of criminal urges, is that some men feel compelled to restore what they see as family honor, soiled by the actions of their female relatives. However, these studies avoid another key aspect of honor: namely the plurality of its meanings as honor in Turkey may also be translated both as şeref and onur.

To begin to understand honor in all its forms, I conducted interviews with 100 Turkish men and women ages 20–27, all university students or graduates, from the Istanbul area. I also consulted the current official and Ottoman dictionaries to understand the history of word use.

Among the young adults interviewed “honor-virtue” (i.e., namus) is a debated topic. It may be analyzed at both theoretical and geographic levels and has the connotations of otherness and non-modernity. Namus co-exists with şeref (citizen honor) and onur (dignity).

Redefining the terms of honor could temper tensions between local/global, urban/countryside, modern/traditional, woman/man, and invisible frontier between namus and şeref worldviews. Advocating şeref and focusing on a broader definition of namus may encourage individuals to find their places in society. By focusing on national moral values, any individual in the country may participate in keeping the social order regardless of gender, age, or geographic location.

This study will look at the relationship between norms on gender equality on the one hand and the level of gender equality in the political and socioeconomic sphere, the presence or absence of armed conflict, and general peacefulness on the other.

Data on gender equality norms from the World Values Surveys, political and socioeconomic gender equality from the Global Gender Gap Index, armed conflict from the Uppsala Conflict Data Base, and general peacefulness from the Global Peace Index are analyzed in a bivariate correlation.

The results show a significant association between norms on and attitudes toward gender equality and levels of political and socioeconomic gender equality, absence or presence of armed conflict, and level of general peacefulness.

There is no data base on norms on and attitudes toward the use of violence which is why only levels of violence are included in the study.

The study shows that governments, aid agencies, NGOs and others working on conflict prevention and peace building need to focus on improving gender equality in order to achieve a sustainable decrease in conflict levels and an improvement in general levels of peacefulness.

This study is original in that it looks at norms on gender equality on the individual level on the one hand and actual levels of both gender equality and violence in the society, including armed conflict on the other.

There is more than a bit of ‘ethical neediness’ in society. One good question is what can be done about it. The answer pursued here is that we should promote integrity aggressively and integritively. Directing attention to the arena of higher education and problems associated with academic or educational integrity, the chapter (a) discusses honor codes as a device for promoting academic integrity; (b) identifies and explains a key virtue and a vice of honor codes and, in relation to the values an honor code is meant to safeguard, a significant way in which honor codes are like a professional ethic; and (c) argues that success in this project requires abandonment of an attractive but misleading conception of ethics that suggests, wrongly, that acting rightly is simply a matter of rigid adherence to standards. To be sure, some questions about what one should do are straightforwardly and quite legitimately answered by reference to rules. In this, ethics may seem quite like law (adjudication). But one has to be careful here, lest one be seduced by the siren song of what Roscoe Pound called mechanical jurisprudence, for in law and ethics, as in the Greek myth, this does not have a happy ending. There is more to the story. In ethics (adjudication too) one confronts genuine complexity that cannot be dealt with algorithmically. This is something that we have to face head on, if we are committed to promoting integrity integritively.