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This perspective article underscores the importance of conducting studies that examine the African philosophy of Ubuntu among indigenous African family businesses. The article summarises the understanding of the role of Ubuntu in indigenous African family businesses and explores potential pathways for further investigations to understand existing cultural and economic differences that could contribute to family business heterogeneity.

The article adopts an analytical and interpretative approach to existing literature in family businesses and Ubuntu philosophy. The approach helps to evaluate the role of Ubuntu philosophy in indigenous African family businesses. Ubuntu was chosen for examination in this article because it is a fundamental African value commonly acceptable in Africa.

The article emphasises the need to deepen the current understanding of the African philosophy of Ubuntu, highlighting the role this philosophy could play in shaping and positioning indigenous African family businesses for long-term success. This perspective article calls for integrating indigenous African philosophies into other knowledge systems to advocate for a better understanding of the institutional structures in indigenous African family businesses. Additionally, as businesses increasingly operate in a global context and more indigenous family businesses enter the formal global economic environments, non-indigenous business stakeholders and practitioners must gain an understanding of a diverse cultural perspective, such as Ubuntu.

This article highlights the importance of African philosophies in understanding business organisations by highlighting the need for family business scholars to investigate the role of Ubuntu in indigenous African family businesses. The perspective article proposes sample research questions and areas for exploring Ubuntu in indigenous African family businesses, which could offer new avenues to understand the cultural and economic differences embedded in indigenous African family business context.

The word Ubuntu has become widely known around the world as an African humanitarian wisdom that promotes international solidarity and Indigenous knowledge. The appeal of Ubuntu,as an African traditional philosophy is the emphasis on concern for fellow human beings. The primary aim of this critical literature review is to demonstrate the role Ubuntu can play in enriching social work and shifting the Euro-American foundations of the profession in teaching diaspora African students and practicing social work with diaspora African communities. The humanitarian values of Ubuntu, however, need not be limited to Africans.

This chapter explores how Ubuntu can be adopted in teaching social work and also enriching social work theoretical underpinnings. Social work has roots in Western philosophical foundations and cultural experiences, with a primary focus on supporting disadvantaged people in communities where it is practiced.However, there is a recognised need to expand this Western orientation to include other views as social work expands to be a global academic and practice profession.

An approach to learning and teaching based on Ubuntu has been described as ‘Ubuntugogy’ (Bangura, 2005). Ubuntugogy represents a holistic educational paradigm where education plays a role beyond an individual’s acquisition of knowledge and skills but instead aims at total development for the individual scholar, their community and their physical and social environment. Social work education is aimed at equipping students with the skills to contribute to the welfare of other human beings in the same way Ubuntugogy recognises the importance of mastering skills to transform individual learners and their communities. Both are therefore focused on practical education to create a world that meets the needs of the individuals and their communities.

Ubuntu approaches view education as a means for struggle for survival and liberation from oppression. There are similar approaches in education literature that emphasise the cultural and historical aspects of education (Lave, 2019). Ubuntu philosophy has roots in African traditions and history that also have clear echoes in other traditional societies that emphasise interdependence and relationships between people and their physical world in an intricate web of life.

Social work can learn from Ubuntu if it is to move beyond its traditional Western roots. Ubuntu and social work share the commonality of concern for human welfare. Ubuntu goes a step further in emphasising the intricate linkages between humans and nature in a non-hierarchical web. Social work can also enrich Ubuntu with its body of knowledge, accumulated since the late 19th century, in practical application of the identified Ubuntu ideals. This chapter presents an attempt at such a dialogue.

Management theory and practice have been developed mostly based on Western capitalist principles and imported into other nations. Some of these nations have their own indigenous principles though these are less well known. This chapter presents the values and concepts of Ubuntu and Batho Pele, both prominent business doctrines originally applied in the South African context.

Many scholars have pointed out the notion of Ubuntu as a philosophy that encompasses the beliefs, values, and behaviours of most South African people. It is a spirit of humaneness, caring and community, harmony, hospitality, and mutual respect among individuals and groups. It shows in the thinking and behaviour of African people towards others. Batho Pele, literally meaning ‘people first’ is a concept emanating from the Ubuntu principle that means putting other people ahead of one’s needs. It started with the drive to put others first, propagated from the advent of democracy in South Africa in 1994. This idea of prioritising others’ needs then gave rise to various service delivery policies, for example, the 1997 Batho Pele White Paper. Batho Pele, as adopted from Sotho–Tswana languages, was an initiative introduced by the Mandela administration to change the public service at all levels to be more focussed on continuously delivering and improving on excellent service.

That life is inundated with constant push–pull between contradictory demands is indisputable. Different traditions and worldviews inform individuals’ approaches to dealing with the ensuing paradoxes. However, the literature has focused on Western and Eastern philosophies and traditions, while disregarding others such as the Afrocentric. In this chapter, the authors explore Ubuntu, an Afrocentric tradition, as an alternative philosophical underpinning that can inform the nature of paradoxes. Doing so enriches the understanding, problematizing and managing of paradoxes. Central to Ubuntu is otherness: the emphasis on the need of the other that implies focusing on the other; in doing so, the polarities of diverse needs are accommodated, striving for an ultimate goal of harmony. Moreover, the authors elaborate on the hybrid space where collapsing the East–West and the West and non-west dualism allow engagement with a multiplicity of worldviews. In so doing, the authors expand paradox theorizing beyond the orthodoxy of East and West antinomies and challenge the basic assumption in paradox management by asking the question: what if we start from others’ demands?

This paper aims to demonstrate the relevance of worldviews of the global south to debates of artificial intelligence, enhancing the human rights debate on artificial intelligence (AI) and critically reviewing the paper of UNESCO Commission on the Ethics of Scientific Knowledge and Technology (COMEST) that preceded the drafting of the UNESCO guidelines on AI. Different value systems may lead to different choices in programming and application of AI. Programming languages may acerbate existing biases as a people’s worldview is captured in its language. What are the implications for AI when seen from a collective ontology? Ubuntu (I am a person through other persons) starts from collective morals rather than individual ethics.

Literature overview on the African philosophy of Ubuntu as applied to artificial intelligence. Application of it to the United Nations Educational, Scientific and Cultural Organisation (UNESCO) debates on establishing guidelines to the ethics of artificial intelligence.

Metaphysically, Ubuntu and its conception of social personhood (attained during one’s life) largely rejects transhumanism. When confronted with economic choices, Ubuntu favors sharing above competition and thus an anticapitalist logic of equitable distribution of AI benefits, humaneness and nonexploitation. When confronted with issues of privacy, Ubuntu emphasizes transparency to group members, rather than individual privacy, yet it calls for stronger (group privacy) protection. In democratic terms, it promotes consensus decision-making over representative democracy. Certain applications of AI may be more controversial in Africa than in other parts of the world, like care for the elderly, that deserve the utmost respect and attention, and which builds moral personhood. At the same time, AI may be helpful, as care from the home and community is encouraged from an Ubuntu perspective. The report on AI and ethics of the UNESCO World COMEST formulated principles as input, which are analyzed from the African ontological point of view. COMEST departs from “universal” concepts of individual human rights, sustainability and good governance which are not necessarily fully compatible with relatedness, including future and past generations. Next to rules based approaches, which may hamper diversity, bottom-up approaches are needed with intercultural deep learning algorithms.

There is very few existing literature on AI and Ubuntu. Therefore, this paper is of an explorative nature.

The ethics of Ubuntu offers unique vantage points in looking at the organization of society and economics today, which are also relevant for development of AI, especially in its tenet of relatedness rather than individuality (and practical use of AI for individuals), taking responsibility for society as a whole (such as analyzing the benefit of AI for all strata of society), and embodying true inclusiveness. Whether looking at top-down guidelines for the development and implementation of AI or the bottom-up ethical learning process of AI (deep learning), ethics of the Global South can have an important role to play to combat global individualist tendencies and inequity, likely reinforced by AI. This warrants far more research.

Applications of AI in Africa are not contextualized, do not address the most pressing needs of the African continent, lead to cybersecurity issues and also do not incorporate African ethics. UNESCO’s work in this regard is important but expert inputs are largely centered around Western “universal” principles and Organisation for Economic Cooperation and Development and EU precedence. African ethics have, so far, a small role to play in global ethics and philosophy and therefore risk to be overlooked in the discussion on AI and ethics. This is why the consultation process of UNESCO on ethics of AI was of paramount importance. However, it does not automatically lead to consultation of African philosophers or sages, as many are educated in Western (ized) education systems. See further details under practical implications.

This is a new area of research in which little work has been done so far. This paper offers the opportunity to widen the debate on AI and ethics beyond the conventional discourse, involving multiple worldviews, of which Ubuntu is just one.

Goulet (1996) declared that a new paradigm of development is clearly in gestation. Such paradigm centers on human development as an end, with economic development as the means (UNDP, 1994). In fact, the Millennium Declaration and the Millennium Development Goals (MDGs), identify human development as a key to social and economic progress. Indeed, MDGs have become a universal framework for development, and a means for developing countries and their partners to work together in pursuit of a shared future for all. However, from all indications, developing countries, particularly in Africa, are not on target on any of the goals. In order to achieve the MDGs, developing countries are urged to mobilize additional resources and break with business as usual syndrome. Thus the challenge of the MDGs underscores the need for Africa to wake up and exploit the opportunities that “Botho” can offer in the continent’s quest for a “second independence” (Ake, 2001; Nnoli, 2003) and/or a “second liberation” (Nnaemeka, 2009) from protracted development crisis of the modern history. Such a need, however, according to Tambulasi and Kayuni (2005) begs the question: Can African feet divorce Western shoes? Of course, there is a wider list of thoughts to be produced on that topic. The paper intends to reflect on “Botho” as a resource for a just and sustainable economy towards Africa’s development path in modern history.

To explore how an increasing attention which is being paid to language and culture in organisations can help people to understand the impact of particular management concepts in business practices.

A range of publications has been selected to indicate how important language in organisations is and how particular cultural backgrounds influence the applicabilty of management concepts. This has been illustrated with the concept Ubuntu, which gains popularity in South Africa.

The applicabilty of Ubuntu in companies will rely on the habitus of the manager to be a good conversationalist.

So far the Western literature about management knowledge has neglected the development of particular management concepts originating in other parts of the world.

The knowledge management (KM) models in the African organisations are influenced by the interplay between human agents from diverse societies whose experiences, values, contextual information and insights that are perceived controversial in Africa. The purpose of this paper is to elucidate the indigenous assumptions related to knowledge and its management in Africa and the perceived contradictions in the existing models by adopting the Ubuntu philosophy.

The authors used a perspective lens to examine the existing management practices and propose an integrated framework that is appropriate for the utilisation of the Ubuntu epistemic knowledge management practices and at the same time provide highlights on the perceived paradoxes and how they can be managed to improve knowledge management and people management in African societies.

The inductive posteriori knowledge approach is perceived to be dynamic, applicable and more desirable in the African societies as it allows organisational managers and their work teams to embrace knowledge construction, dependent on experiences in form of stories and metaphors that demonstrate successful work samples. The Ubuntu dramaturgical knowledge management approach adds value to the posteriori knowledge by refining the rhetoric stories and metaphors into empirical performance scripts that are tailored to the audiences’ expectations.

The paper adapted a perspective view to explain knowledge management; therefore, it was not possible to provide empirical data on the metaphysical and dramaturgical elements that are assumed to influence knowledge management in Africa. However, based on theoretical analysis, the authors have proposed a coherent knowledge management framework based on the interaction between posteriori KM assumptions and Ubuntu dramaturgy.

Ubuntu ideology has been appreciated since it treasures interdependency and interconnectedness among people. Therefore, collaborating partners working in Africa would be expected to act as interdependent agents, whereby this interdependency is perceived as an integral part of the knowledge management process. The proposed Ubuntu knowledge management model is grounded on the posteriori knowledge approach which assumes that experience is the source of knowledge. Through social interactions and experiences sharing, organisational members can create new processes, innovative technologies and dynamic context based performance scripts that can drive productivity.

The authors concluded that a coherent framework that is tailored to social interactions and contextual needs of the people and their communities can promote productive knowledge and knowledge management systems in the African contexts. Moreover knowledge management requires one to acknowledge the complexity of Ubuntu ideology in a sense that it recognises the past experiences and contributions of the diverse individuals in the same community/organisation.

This paper focused on examining how the Ubuntu philosophy can promote knowledge development and management strategies that are tailored to social and contextual needs of the organisations in Africa to curtail the perceived paradoxes in the existing knowledge management models.

This paper aims to explore, with the view to establish the prospects of applying Ubuntu-Botho African approach to stakeholder corporate social responsibility (CSR) for business organisations in sub-Saharan Africa (SSA), the experience of Basotho of Lesotho in using Ubuntu-Botho African principles and practices to pursue their socially responsible development fashioned in social responsibility (SR) terms.

Using data mainly from desktop research, the theoretical or conceptual content of the paper was established to inform the discussions on the prospects of applying Ubuntu-Botho African principles and practices to stakeholder CSR for business organisations in SSA.

Ubuntu-Botho African approach to stakeholder CSR could generate a very different notion of ideal SR of business organizations in the context of SSA as the experience of Basotho of Lesotho reveals. Whether or not one is persuaded by this Ubuntu-Botho approach to stakeholder CSR, the discussion serves to illuminate the need to broaden the terms of the debate over the appropriate role of business organizations, at least in the context of SSA, regarding their CSR and performance within which they operate.

The paper mainly uses secondary data that is considered to be most relevant, valid and reliable to inform discussions on the prospects of the application of Ubuntu-Botho African ethics to stakeholder CSR for business organisations in the context of SSA. The author’s knowledge of Lesotho – where he lived, studied and worked – informed the writing of this paper, as well as discussions on the prospects of applying Ubuntu-Botho African approach to stakeholder CSR for business organisations in SSA using the experience of Basotho of Lesotho in engineering their socially responsible development to become the granary of Southern Africa in 1900s.

Leadership and governance are all about “people” and the “common welfare”. Africans have an Ubuntu philosophy which culturally calls on individuals to promote the welfare of collective society. It is therefore paradoxical to note how African leaders and governance regimes perform poorly when it comes to the usage of public resources to create conditions for collective human welfare. Why do leaders instead of championing societal advancement rather advance their selfish, egoistic and sectional interests? This study aims to unpack a prevalent paradox and discuss a new approach of linking the rich Ubuntu philosophy to Africa’s governance and leadership discourse.

This study discusses from secondary sources of data, mainly drawn from journal articles, internet sources and scholarly books relevant to leadership and public administration in developing African countries and how Ubuntu African philosophy can be deployed to ensure leadership ethos. In attempt to obtain a more comprehensive and systematic literature review, the search covered all terms and terminologies relevant to the objective of the study. The search process mainly comprised four categories of keywords. The first category involved the concept as approximately related to leadership: “leadership and civic culture”, “Ubuntu culture” and “African collectivist culture”. For the final category, words such as “crisis”, “failure” and “experiences” were used.

This study contends that the preponderance of corruption and poor leadership in Africa is anti-cultural, anti-human, anti-ethical and anti-African; hence, those individuals who indulge or encourage leadership paralysis are not “true Africans” by deeds but merely profess to be. Linking the African Ubuntu philosophy to public leadership, the study maintains that the hallmark of public leadership and governance is to develop the skills of all and caring for the society.

This study draws attention to the need for leaders to espouse virtues so that leadership becomes a tool to promote societal welfare. The hallmark of public leadership and governance is to develop the skills of all and caring for the society. It involves weighing and balancing professional and legal imperatives within a democratic and ethical context with an ultimate responsibility to the people and public interest. It is not a responsibility to a particular set of citizens, but a commitment to be just and equitable to all. The preponderance of corruption and bad leadership is anti-cultural, anti-human, anti-ethical and anti-African; hence, individuals who indulge or encourage leadership paralysis are not true Africans by deeds but merely profess to be.

This study draws a clear link between indigenous African cultural value system and ethical public leadership. It draws congruence between Africa's Ubuntu philosophy of civic virtue and Africa's leadership/governance. This will bring about a renewal of thoughts and practice of public leadership on the continent, as it has been demonstrated that a true African seeks collective social welfare and not selfish interest.