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The purpose of this study is to assist brand and product managers in selecting appropriate ingredient names for environmentally friendly products. It investigates the effects of unfamiliar ingredients on consumers’ evaluations of environmental friendliness and their purchase intentions, based on the cue consistency theory.

Five experimental studies (n = 968) were conducted to achieve the research objectives. Study 1 found that consumers tended to avoid choosing unfamiliar ingredients. Study 2 examined the impact of ingredient familiarity on consumers’ perceived greenness. Study 3 investigated the mediating role of perceived naturalness. Studies 4 and 5, respectively, explored the moderating effects of emphasizing the importance of technology in environmental conservation and product category.

The findings indicate that when environmentally friendly products are labeled with unfamiliar ingredients (vs. familiar), consumers’ perceived greenness and purchase intentions decrease. This effect is mediated by perceived naturalness. Moreover, the negative impact of unfamiliar ingredients is mitigated by emphasizing the importance of technology and the high-tech product category.

This paper reveals the unique role of unfamiliar ingredients in shaping consumer attitudes toward environmentally friendly products. Based on cue consistency theory, it uncovers how unfamiliar ingredients influence the perceived greenness of environmentally friendly products through perceived naturalness. Furthermore, the paper demonstrates the impact of emphasizing the importance of technology (emphasis vs. control) and product category (high-tech vs. low-tech) on consumer attitudes and behaviors toward environmentally friendly products.

This study extends the current understanding of halal tourism at an island destination. Specifically, this study aims to explore the attributes of halal tourism in the local islands of the Maldives, a fully Muslim country where tourism is the primary source of income for residents. To accomplish this, Muslim travellers’ experiences were examined using the process theory of travel, the halal tourism concept and the service marketing perspective.

The study used a qualitative research methodology and conducted interviews with Muslim travellers visiting the local islands of the Maldives.

The findings affirmed the five established generic attributes of halal tourism and generated another three emergent attributes of halal tourism, specific to an island destination. The study further enhances the existing knowledge of the generic attributes of halal food and beverage, prayers and mutual respect and benefits. It also establishes that the dimensions of safety and privacy, value for money, perishability and heterogeneity characterise all the emerging halal tourism attributes. The study concludes that halal tourism is an experience imbued with values that promotes dignified tourism.

The findings on the specific attributes of halal tourism at an island destination extend overall understanding of the halal tourism concept and process. The fact that the Maldives is entirely Muslim offers a unique opportunity to explore the normative attributes of halal tourism in an island destination. This enhanced understanding contributes to effective managerial practices aimed at developing competitive halal tourism services.

Kerala, a southern state in India, is acknowledged for its socio-economic reforms such as quality health care, gender parity, high literacy rate and more. However, recent trends show that the state has the highest incidence of various noncommunicable diseases in the country, including diabetes, hypertension and heart coronary artery disease. This research paper aims to examine the link between the Kerala population’s lifestyle, diet and genetic factors and its correlation with a heightened cardio-metabolic risk.

Using Dixon Wood’s interpretive synthesis, this qualitative literature review is systematically used by searching, gathering articles, theme building, comparing and criticising the evidence.

The result shows that only minimal evidence is available regarding the genetic makeup of the Kerala community, food patterns and its link to the high prevalence of non-communicable diseases (NCDs). However, limited and contradicting evidence and studies restricted to a particular region in the state demand more research on this domain.

It is vital to review the diet habits of Keralites due to the alarmingly high prevalence of NCDs. To the best of the authors’ knowledge, this is the first comprehensive review of the diet habits of Kerala and their link to NCDs.

This study aims to explore the structural changes in food consumption expenditure in Indonesia before and during the COVID-19 pandemic using data from the 2020 and 2021 National Socioeconomic Survey by Statistics Indonesia.

The quadratic almost-ideal demand system analysis model is used to estimate changes in the share of food consumption and the demand and price elasticity of food commodities in Indonesia. A total of 15 food items are analyzed to determine changes in food consumption expenditure during the COVID-19 pandemic.

The results of this study show that during the COVID-19 pandemic, there was an increase in the proportion of household expenditure related to the consumption of home-cooked food. Simultaneously, the proportion of expenditure on prepared food significantly decreased.

The pandemic has changed household food consumption in Indonesia. This study recommends that the government ensure the availability of supplies and stability of food prices and provide financial subsidies to maintain food consumption, especially for lower-income communities.

There has yet to be a study on the changes in household food consumption during the COVID-19 pandemic in Indonesia. Therefore, this research provides empirical evidence that there were changes in household food expenditure during the pandemic.

In this paper we examine the validity of the J-curve hypothesis in four Southeast Asian economies (Indonesia, Malaysia, the Philippines and Thailand) over the 1980–2017 period.

We employ the linear autoregressive distributed lags (ARDL) model that captures the dynamic relationships between the variables and additionally use the nonlinear ARDL model that considers the asymmetric effects of the real exchange rate changes.

The estimated models were diagnostically sound, and the variables were found to be cointegrated. However, with the exception of Malaysia, the short- and long-run relationships did not attest to the presence of the J-curve effect. The trade flows were affected asymmetrically in Malaysia and the Philippines, suggesting the appropriateness of nonlinear ARDL in these countries.

The previous research tended to examine the effects of the real exchange rate changes on the agricultural trade balance and specifically the J-curve effect (deterioration of the trade balance followed by its improvement) in the developed economies and rarely in the developing ones. In this paper, we address this omission.

At the end of the case study exercise, students will be able to evaluate a company’s competitive standing and formulate business growth strategies based on internal and external environment analysis, develop business strategies for a company to strategise product offerings and recommend promotional strategies for a company to best market new product offerings.

This case study is about the Central Production Unit (CPU), a wholly owned subsidiary of Sirah Heritage Holdings Sdn. Bhd. (owner of the popular restaurant brand “Tuuu […] Dia Pak Tam”), which was initially set up to standardise production for the whole company. However, ever since the subsidiary was set up, the management realised a few pertinent issues that needed their attention. Firstly, the CPU was underutilised even with the large number of Tuuu […] Dia Pak Tam restaurants across Peninsular Malaysia. Furthermore, the CPU was also tasked to introduce new products and services that could attract consumers and increase the visibility of their restaurants, but the company had no idea how to promote its new products. This study aims to look at the issues faced by the CPU by applying analytical tools such as SWOT analysis, Ansoff matrix and promotion mix.

This case study is designed for undergraduate and postgraduate students who are taking courses such as strategic management, marketing management and business development. This case study can also be used by training departments, corporate trainers and other relevant managers to improve growth strategies using business theories.

Teaching notes are available for educators only.

CSS 8: Marketing

This study aims to work toward understanding the entrepreneurship ecosystem of agricultural social enterprises in the Philippines by exploring the interactions between policy, culture, supports and human capital domains.

The authors considered using an exploratory single-embedded case study approach, involving methodological triangulation of document analysis, semistructured interviews and participant observation. The authors analyzed the data using a narrative approach to map the ecosystem.

Through the research, the authors discovered that while each domain functions effectively individually, disconnects exist when interacting collectively as an ecosystem. The authors come to know that there is no policy consensus on social enterprise definitions, which limits specialized policy support. Although support services like incubators are available, the authors observed that awareness and accessibility vary based on location and business maturity. The authors also noted that human capital helps translate concepts into frameworks, but research tailored to agriculture and social entrepreneurship is limited. The authors come to the conclusion that collaboration and openness across domains are needed to strengthen connections and synergies.

The study was geographically limited to Luzon Island, and the authors did not include the finance and markets domains of the ecosystem model in the analysis.

Based on the findings, the authors identify strategies to reinforce connections, such as increasing awareness of support services, developing tailored policies for social enterprises, conducting specialized research and promoting collaboration across domains. The authors are convinced that implementing these strategies can further develop the agricultural social entrepreneurship ecosystem.

The study provides unique empirical insights into the agricultural social entrepreneurship ecosystem in the Philippines. The authors captured the narratives and experiences of key ecosystem stakeholders along the process. The authors have confidence that what the authors found can strategically guide policymakers and support organizations, educational institutions and social entrepreneurs to accelerate ecosystem development for greater social impact.

This study aims to find out how pomposia fruit powder (Syzygium cumini L.) mixed with roasted coffee (RCO) affected antioxidants, phytochemicals, lipid peroxidation inhibition and sensory attributes.

Pomposia fruits (Syzygium cumini L.) powder (PFP) was integrated with RCO at levels of 0.0%, 5.0%, 10.0%, 15.0% and 20.0%. RCO, PFP and binary mixtures containing RCO: PFP were evaluated for their total phenolics (TP), total flavonoids (TF), anthocyanin content (AC), antioxidant activity and phenolic compounds fractionation. The oxidative indices of coffee oil samples were measured throughout different storage intervals. Additionally, sensory characteristics of RCO enriched with different PFP doses were evaluated.

PFP samples exhibited the greatest TP content (1910 mg/100 g), whereas RCO samples had the lowest concentration (1090 mg/100 g). As more PFP was added, the corresponding coffee blends’ concentrations of TP, TF and AC were improved significantly. PFP possesses a radical-scavenging activity that is about 1.20 times more than RCO’s. DPPH (2,2-diphenyl-1-picrylhydrazyl) radical-scavenging activity jumped significantly from 74.13% in control (untreated) samples to 77.64%, 78.39% and 80.15% for samples enriched with 10.0%, 15.0% and 20% PFP, respectively. Significant increases in gallic acid, hesperidine, benzoic acid, chlorogenic acid, hispertin, catechol, quercetin, pyrogallol and rutin were detected when RCO was mixed with different quantities of PFP. At the end of storage trial, the coffee oil treated with 20% PFP had AV, PV and TBA values that were about 1.70, 1.95 and 1.66 times lower, respectively, than those of the control sample that had not had PFP addition. The RCO with 5.0% PFP achieved the greatest over acceptability grades.

To the best of the authors’ knowledge, this study was the first study to evaluate the effect of incorporating various level of pomposia fruit powder into RCO. The findings shows that adding different concentrations of pomposia fruit powder into RCO can indeed enhance the radical-scavenging activity of the coffee and potentially extend its shelf life.

The aim of this study is to analyze the gastronomy festivals in Türkiye within the scope of the United Nations sustainable development goals.

In line with this purpose, a systematic review approach, which is a qualitative research method, was adopted as the method of the study. In the study, the data was collected with document analysis technique by accessing secondary sources. Systematic literature review was used to analyze the data.

When the gastronomy-themed festivals in Türkiye are analyzed, it is seen that 23 of them are in line with at least one of the United Nations sustainable development goals. The number of festivals organized in accordance with more than one of these goals is 18. The number of festivals organized in accordance with at least one goal is 5. The fact that only 23 of the 351 festivals in the research universe are organized in accordance with the United Nations sustainable development goals reveals that festivals are insufficient in terms of sustainability.

This study adopts theoretical approaches such as the experience economy, as it provides unforgettable consumption experiences for both producers and consumers participating in gastronomy festivals, and stakeholder theory, as festivals involve many stakeholders. The study also presents practical approaches, such as supporting local development, which is one of the primary objectives of festivals.

This study has revealed the sustainability status of gastronomy festivals in Türkiye which have been taken into consideration more frequently in recent years. It may also contribute to the literature to examine the organized gastronomy festivals within the scope of the UN sustainable development goals.

Front-of-packaging (FOP) is a critical branding tool that uses “cues” to communicate product attributes and establish distinct brand images. This paper aims to understand how food brands utilize cues and their relative proportions to hierarchically communicate brand image and belonging to particular subcategories.

A content analysis is used for analysing 543 food FOPs sold in Australia (breakfast cereals, chips, snack bars). Samples are collected and classified into product sub-categories defined by ingredients, consumer-audience and retail placement. A novel 10 × 10 coding grid is applied to each FOP to objectively analyse cue proportion, with statistical comparison undertaken between sub-categories.

Results reveal intrinsic cues are favoured over extrinsic cues, except for those in the eatertainment sub-category. Hierarchies are evidenced that treat product and branding cues as primary, with health cues secondary. Statistically significant differences in cue proportions are consistently evident across breakfast cereals, chips and snack-bar FOPs. Clear differentiation is evidenced through cue proportions on FOP for health/nutrition focused sub-categories and eatertainment foods.

“Cue utilization theory” research is extended to an evaluation of brand encoding (not consumer decoding). Design conventions reveal how cue proportions establish a dialogue of communicating brand/product image hierarchically, the trade-offs that occur, a “meso-level” to Gestalt theory, and achieving categorization through FOP cue proportions. Deeper understanding of packaging design techniques provides inter-disciplinary insights that extend consumer behaviour, retailing and design scholarship.