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Examines the history of coffee drinking. Describes the constituents of coffee and its physiological effects on the drinker. Reviews the research done in the past on caffeine’s effects on health. Recommends a safe level of consumption at between 300‐400mg of caffeine per day which translates to four or five cups of average strength coffee.

The aim of this paper is to determine lifestyle factors associated with different drink choices as past research has suggested some differences.

Caffeinated tea and coffee consuming habits in a South Wales sample were investigated by postal questionnaire. Multiple regression was used to determine odds ratios for demographic, health and lifestyle factors associated with drink patterns. There were 7,979 questionnaire respondents, 58 per cent of whom were female. Their mean age was 45.61 years (SD =18.00, range =16‐97).

Caffeinated tea/coffee consumption was associated with both alcohol and smoking behaviours. The results also suggested that non‐consumers of caffeinated tea or coffee were not a homogeneous group, as different demographic and lifestyle profiles were identified for: those that did not drink tea or coffee at all; and those that drank only decaffeinated tea or coffee.

Future caffeine research may need to consider whether a broad distinction based on caffeine consumption or non‐consumption alone is always appropriate.

The findings suggest some differences within the caffeinated drink consuming population, including demographic profiles relating to whether consumers drank tea or coffee. They add to the data already available in comparing not only caffeine versus no caffeine, but also characteristics associated with different caffeinated drinks.

The purpose of this paper is to analyze whether consumers can discriminate coffees in the same way as a professional coffee judge, a cupper, to assess the relevance of cuppers' evaluations for taste differences perceived by consumers.

In total, 23 samples sold in international stores as Tarrazú coffee were bought. A cupper evaluated these samples using the international cupping procedures for the quality attributes aroma, fragrance, body and acidity. Of the 23 samples, five were used in a triangle test carried out by a panel of 12 non‐expert consumers to determine if their discriminations matched the expert's judgment.

Results from the cupper gave a high variability of the coffees evaluated. The results of the consumer panel demonstrated that discrimination between coffees by consumers was predicted by acidity differences assessed by the cupper. The same held for body but not necessarily for fragrance and aroma.

The paper revealed that discrimination between the coffees by the consumer panel matched the coffee cupper's evaluation differences. The high consistency of the results obtained from the consumer panel underpins that the respondents did not have much difficulty in rating the coffees with the same scores as the professional coffee judge. Thus, differences in coffee quality, notably with respect to acidity, are important to consider in coffee production and marketing as consumers can perceive them and thus use this information when deciding whether or not to buy the product again.

Misconceptions about the health effects of coffee and caffeine are common, and, as only a tiny amount of published research ever reaches the public eye, this is perhaps not surprising. The inconsistent and often contradictory results within any subject in coffee/caffeine and health research leads to further confusion, while the stimulatory effects of caffeine are subject to considerable inter‐individual variation, affecting personal attitudes (whether positive or negative) towards caffeinated beverages. Assessing individual research studies on their own merit, and putting into perspective the overall data on a number of health topics, from cardiovascular disease to cancer, does suggest that the health risks of moderate coffee or caffeine consumption are not as great as may have been assumed. Individuals should perhaps not be concerned about the effects of drinking coffee on their physical wellbeing.

Established in 2010, Mellower Coffee has 40 exquisite chain stores and three branches, namely Mellower Coffee Sales, Mellower Business Management and Shanghai Mellower Roasting Factory. Positioned as a premium coffee brand in China, Mellower Coffee has realized the integrated operation and management of the whole industrial chain from raw coffee trade, roasting factory, coffee retail products, specialty coffee chain, office coffee to coffee academy. It has a vision to attract and cultivate more and more coffee lovers by constant innovation coffee culture promotion.

This study aimed to understand coopetition in the context of Brazilian specialty coffee grower Small and medium enterprises (SMEs), based on the need to differentiate the beans in and outside the farm level, taking into account the stakeholders’ influence.

In this study twenty semistructured interviews were carried out with coffee growers and managers of cooperatives, associations and supporting institutions involving two Brazilian coffee geographical indications. Data were analyzed using a mixed grid composed of qualitative, semantic and categorical factors.

Strategic moves undertaken by coffee growers and stakeholders have shaped the pathway of coopetition among coffee growers, as determinants to frame it as a deliberate or emergent pattern (intentional or unplanned, respectively). Our findings provide evidence that coopetition development among firms is deliberate when influenced by firms’ or stakeholders’ cooperative moves and emergent when influenced by firms’ or stakeholders’ competitive moves.

Although the firm/stakeholder relationship is often approached as a joint wealth creation effort, stakes are not always fairly distributed, so one of the parties may be negatively affected, with consequences for the development of coopetition. Underpinned by a stakeholder-oriented resource-based theoretical lens, this investigation of the development patterns of coopetition linked to the strategic actions undertaken by firms and stakeholders has resonance on competitive advantages.

The role of information technology is very important, especially in achieving related performance to optimize supply chain management as recognized by various findings literature. The existence of computer equipment is no longer sufficient to cope with the various industry issues, especially those requiring the latest information from the aspect of visibility and information accuracy. This study focuses on the importance of visibility and accuracy of the information on the coffee supply chain and aims to identify the use of information technology to eliminate problems in the coffee industry, especially in West Java. The study begins by compiling basic assumptions and rules of thought used in research, data collection, data reduction, categorization, analysis, interpretation, and data display, and the conclusion. The data analysis used a decision-making trial and evaluation laboratory (DEMATEL), which was used to determine the representation of critical factors contained in the research dimensions. As a finding the coffee supply chain in West Java has not been responsive and efficient yet, so improvements need to be made to get high added value for regional economic growth. The results of the study also identified several obstacles along the supply chain and solution based on a high level of information accuracy with several challenges to utilize it, namely (1) data and information sharing, (2) forecasting optimization, and (3) collaborative planning. As a suggestion to increase visibility in supply chain management, further research is needed to create relevant software and systems to trace the solutions to the causes and challenges faced to improve the accuracy of the information and its visibility.

This chapter presents the case of the coffee-growing region located in the southern portion of the state of Chiapas, along the Guatemalan border. This region was relatively prosperous until the 1980s, thanks in part to price support programs established through international coffee agreements. A short supply of labor attracted farm workers from adjacent regions. These were seasonal, undocumented workers who arrived from Guatemala and whose status of illegal immigrants fostered their exploitation. The liberalization of the international coffee market combined with a sharply reduced state intervention engendered the control over coffee production by a few transnational companies and the collapse of the economy of small producers. Combined with natural disasters whose effects were not addressed by the neoliberal state, this situation caused the region to be bypassed by Guatemalan labor that now prefers direct migration to the United States. This region also has been transformed into an increasingly underdeveloped area affected by outmigration. Chiapas has become a long vertical border for undocumented Central American workers as Mexican migration policy has toughened following the establishment of the US national security policy. In this sense, there is a stark contrast between the mobility of financial and commercial capital and the ease with which both move in and out from the region, and the obstacles imposed on labor mobility.

This chapter illuminates why and how a group of local social entrepreneurs improved farmers’ living conditions and contributed to the preservation of Kerinci Seblat National Park (KSNP) through sustainable coffee farming. KSNP is the largest national park on the Island of Sumatra and is a UNESCO world heritage site. However, since 2011, it has been listed as a “World Heritage in Danger” due to illegal logging, encroachment, and poaching of KSNP land. To save KSNP and improve the living conditions of the people around the national park, a group of local social entrepreneurs gathered in 2014 and devised a vision of “preserving the nature by empowering the community” by establishing Koperasi Alam Kopi Kerinci (ALKO cooperatives). The cooperative started to recruit seasoned farmers and younger people who wanted to become agripreneurs. The coffee supply chain was strengthened by educating farmers about good farming practices and coffee traceability technology, so Kerinci coffee could compete in the export market. After seven years of collaborative work, by early 2021, the initiative empowered 516 farmers who cultivated 410 hectares of coffee plantations in 24 villages with a total production of 350 tons of Arabica specialty Kerinci coffee. Ninety-five per cent of coffee productions were exported with premium prices to Belgium, Norway, France, the Netherlands, England, New Zealand, the USA, China, Malaysia, and Singapore. Farmers started to enjoy the fruit of their hard work. Some illegal loggers stopped poaching KSNP and started to plant coffee outside KSNP. The endeavor to preserve the nature and empower the community has started to show good results.

Coffee shops are becoming more aware that brand loyalty can be an effective strategy for securing a competitive edge in business. To supplement current understanding of the importance of coffee shop branding, this study investigates the role of personality traits and congruity in the formation of brand loyalty. This study finds that personality traits have direct effects on congruity and customer satisfaction, the two defining factors of brand loyalty. Overall, our results suggest that the interaction of personality traits, congruity, and satisfaction is essential to the process of influencing coffee shop customers’ brand loyalty.