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1 – 10 of over 2000Ilenia Bregoli, Martin Hingley, Giacomo Del Chiappa and Valeria Sodano
The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to determine the impact that definition can have on the extent to…
Abstract
Purpose
The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to determine the impact that definition can have on the extent to which stakeholders working within distinct, but related sectors (namely wine production, tourism, food and hospitality) collaborate with each other and share knowledge.
Design/methodology/approach
By adopting the theoretical lens of “boundary objects” (understood as tangible or intangible entities that allow the sharing of meaning to different groups and facilitate collaboration), this article uses a qualitative approach, based on semi-structured interviews of 20 informants working in three different wine routes in Italy. Analysis of data is carried out to highlight the similarities and differences between the wine and tourism (including identified associated service) industries.
Findings
Wine routes can be considered boundary objects that, if clearly defined by local stakeholders, can facilitate knowledge sharing and collaboration. Problems in collaboration could be explained by an initial mis-definition by stakeholders of what a wine route and its remit are.
Research limitations/implications
As the theoretical lens of “boundary objects” was applied for the first time to wine routes and tourism, further research is necessary to validate its application.
Practical implications
It is suggested that managers of wine routes involve all stakeholders in discussions to achieve a common understanding on what a wine route is, and its role in the promotion of “place” (geographical context of the wine route). Only if this is done successfully, is it possible to achieve collaboration.
Originality/value
This article uses the concept of “boundary objects” (a concept traditionally applied to the study of innovation) to the analysis of wine routes and provides further theoretical and managerial insights concerning networking between wine and tourism sectors, taking a supply-side perspective.
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Celeste Eusébio, Maria João Carneiro, Elisabete Figueiredo, Paulo Duarte, Maria Lúcia Pato and Elisabeth Kastenholz
Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where…
Abstract
Purpose
Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims to fill this gap, examining this diversity according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities.
Design/methodology/approach
Data obtained from a questionnaire-based survey (N = 882) of residents from three wine routes of the Central Region of Portugal – Bairrada, Dão and Beira Interior – were used, with dimensions of perceived impacts tested for internal consistency via Cronbach’s α. T-tests and ANOVA tests were used to compare residents’ perceptions of wine tourism impacts according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities.
Findings
Generally, residents perceived that wine tourism generates more benefits than costs, with positive economic and socio cultural impacts standing out, while negative environmental and social impacts were perceived less. Some differences are observed according to the life-cycle stage of the wine route, with both the most and the least developed routes presenting more pronounced both positive and negative impact impressions in diverse dimensions. Also, a moderating effect (however not as pronounced) of working in tourism and (even less visible) of working in the wine sector is observed. Possible explanations of these findings and implications on wine route development are discussed.
Originality/value
This article analyses a subject of great relevance for the sustainable development of wine tourism destinations that has been little studied in the literature. Thus, relevant theoretical and empirical contributions are identified.
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Tomás López‐Guzmán, Juan Rodríguez‐García, Sandra Sánchez‐Cañizares and María José Luján‐García
Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to…
Abstract
Purpose
Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to analyse, from the perspective of the offer, how a specific area (namely Jerez in Spain, the Sherry region) is structured in order to develop wine‐based tourism.
Design/methodology/approach
The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers in the traditional wine‐producing region, el Marco de Jerez, or the Sherry region, in the south of Spain.
Findings
The results of the study reflect the level of education of employees, the seasonal nature of tourism, the improvements in its promotion and the need for greater support from local government.
Practical implications
The results suggest that there is scope for developing wine tourism products to attract tourists and which could be used to promote the Sherry region as a centre for wine tourism.
Originality/value
This paper is one of the first studies to be carried out an important destination for wine tourism in Spain. This paper also reveals the results of a study on the offer of wine tourism and makes it possible for these results to be compared with those obtained in other areas.
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Diana Cunha, Elisabeth Kastenholz and Carla Silva
This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile…
Abstract
Purpose
This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement.
Design/methodology/approach
This paper presents results from an exploratory study with a quantitative design, including a total of 1,029 survey responses from visitors of three wine routes. A K-mean cluster analysis was carried out, and the emerging groups of wine tourists were statistically compared (ANOVA or Chi-squared test).
Findings
Participants present a demographic profile of the wine route visitor similar to that found in other studies, with an average involvement with wine. There were three clusters of wine tourists, with different levels of involvement with wine: less wine-involved; medium wine-involved; and highly wine-involved. Significant differences between the three mentioned categories are visible for gender, age and attractions visited and expenses, suggesting the possibility of a differentiated market approach. Additionally, most respondents report high interest in a variety of attractions that are not exclusively wine-related. This finding supports the conceptualization of (particularly rural) wine tourism as “terroir tourism.”
Research limitations/implications
The pandemic context in which data collection was undertaken led to a smaller sample than expected, which was also more domestic than would have been in “non-COVID” times.
Practical implications
This study provides relevant insights about visitors of wine routes in Central Portugal, which may resonate in other wine tourism destinations. Implications for both theory and practice are also discussed.
Originality/value
This paper fulfills an identified need to study the wine tourism market in the Central Region of Portugal and expands our understanding about wine tourists’ profiles, behavior and interests, adding with empirical findings to the debate on heterogeneity in the wine tourist market, the role of wine involvement and of terroir.
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This paper examines the development of Wine Tourism in the country of Chile. In particular it looks at the different approaches that are being adopted by both private and public…
Abstract
This paper examines the development of Wine Tourism in the country of Chile. In particular it looks at the different approaches that are being adopted by both private and public organisations in Chile, in order to promote the country to the ‘Wine Tourist’, as both an attractive holiday destination and, as a provider of quality wines. Chile has much to offer the tourist. A unique landscape, a wide range of climates, and an interesting culture and history which together provide a wealth of differing holiday opportunities. Although wine can be a prime motivator for tourists visiting the country, for example, embarking on wine tours with specialist international travel companies, such as Arblaster and Clarke (http://arblaster&clarke.ww‐c.co.uk), wine can also be a secondary activity that can be enjoyed as just part of a holiday. For example, tourists might take an opportunity to ‘sign up’ for a half day tour to a winery provided by a local company or simply ‘drop in’ to a winery in order to taste and possibly buy some wine when travelling through a wine growing area.
Ana Laura Hernández, Silverio Alarcón and Lino Meraz Ruiz
This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data…
Abstract
Purpose
This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool.
Design/methodology/approach
The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model.
Findings
The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment.
Research limitations/implications
The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish.
Practical implications
The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings.
Originality/value
The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.
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Maria Giovanna Brandano, Linda Osti and Manuela Pulina
The purpose of this paper is to assess the “motivation-satisfaction-loyalty” framework. Through a structural equation model (SEM), it is possible to disentangle attitudinal and…
Abstract
Purpose
The purpose of this paper is to assess the “motivation-satisfaction-loyalty” framework. Through a structural equation model (SEM), it is possible to disentangle attitudinal and behavioral loyalty as a multifaceted latent variable.
Design/methodology/approach
The empirical analysis is based on data collected in wineries located in two important wine destinations: Trentino and South Tyrol (Italy). Notably, the motivation–satisfaction relationship is confirmed, and the SEM has also assessed the importance of winery services in affecting loyalty, expressed in terms of “visit other cellars,” “repeat a wine vacation” and “recommend wine routes.”
Findings
Destination managers should consider the wine-related “relaxation” as the main push motivation, while the interactions experience are important pull motivations to drive wine tourists’ satisfaction. Nevertheless, the findings reveal that more proactive policies are needed to enhance local wines loyalty.
Originality/value
The novelty of this study is to explore loyalty. In this respect, a multifaceted latent variable is expressed as follows: “buy local wines,” “visit other cellars,” “repeat a wine vacation” as behavioral attitudinal stated loyalty and “recommend wine routes” as attitudinal stated loyalty.
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Joice Lavandoski, Patrícia Pinto, João Albino Silva and Alfonso Vargas-Sánchez
This study aims to propose that the institutional environment exerts pressure on the behavior of wineries toward wine tourism development (WTD) and the effect of this influence…
Abstract
Purpose
This study aims to propose that the institutional environment exerts pressure on the behavior of wineries toward wine tourism development (WTD) and the effect of this influence confers legitimacy to the business of wine tourism.
Design/methodology/approach
Structural equation modeling through partial least squares was applied to estimate and validate a model using data from a quantitative survey in the universe of 62 wineries with a wine tourism component along the Alentejo Wine Route in Portugal. The proposed model is based on institutional theory through an inter-organizational perspective of wineries.
Findings
The results show that WTD coexists with a highly institutionalized environment, exerting distinctive mechanisms of external pressure together with the search for social legitimacy through actions and practices on the part of the involved wineries. However, the relationship between legitimacy and organizational performance in wineries with wine tourism is not validated.
Research limitations/implications
The specific sample of the Alentejo wine companies does not allow the results to be generalized. Future studies should replicate the proposed research model using other geographic areas.
Practical implications
The results are particularly interesting for managers of wineries and should be considered in the decision-making and strategic processes regarding wine tourism.
Originality/value
The use of institutional theory in the wine tourism context is novel and original. This study fills a research gap by conducting an empirical investigation of wine tourism based on institutional theory, which allows the identification of exogenous factors that can influence and impose restrictions on the organizational behavior of winery companies toward wine tourism.
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The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years…
Abstract
The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years have seen considerable developments. The creation of wine routes and the “1999 — Year of Grastronomy and Wine” initiative are discussed in detail. It is argued that wine tourism can offer considerable benefits both for the wine and the tourism industry for a number of reasons. Firstly, wine tourism might contribute to the dispersal of tourist flows from the established tourist centres. Secondly, it can enhance the image of the destination and thirdly, it can create an awareness of the importance of the quality issues. It is concluded that the next step in promoting and developing wine tourism must go beyond the initial marketing efforts and that appropriate market research and development policies are needed for the long‐term development of a successful wine tourism industry in Hungary.
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The number of wine tourists in Chile is still small even though investment in infrastructure, like cellars and wine routes, has been made in the last five years. A question is…
Abstract
Purpose
The number of wine tourists in Chile is still small even though investment in infrastructure, like cellars and wine routes, has been made in the last five years. A question is important to be answered at this point: is there a market for wine tourism in Chile, did the industry overestimate its potential? The lack of historical data impedes an evaluation of these questions. The purpose of this paper is to forecast the size of the local wine tourists market in Chile and provide with recommendations to its development.
Design/methodology/approach
The paper consists of the application of a diffusion model to forecast development paths for Chilean wine tourism market. The model is populated with information obtained through surveys to those demographic segments identified as more closely involved with wine tourism based in Charters and Ali‐Knight.
Findings
Chilean wine industry has been developing its infrastructure in wine tourism for a number of years, but the number of wine tourists is still very low. Behavioral factors like local consumers' behavior, especially the high level of forgetting (an average wine visitor will perform only one visit to a winery) that reduces the effect of word‐of‐mouth, hinders the development of wine tourists. Wineries should aim to maintain a constant level of awareness among wine tourists in order to obtain repeated visits and encourage word‐of‐mouth as suggested in Dodd.
Research limitations/implications
Forecasting models depend on the variables employed. Consequently the results are affected by the certainty of the values of the variables, as well as their level of exactness. Even though surveys are employed to obtain the values of the variables for the model, there are no historical data to validate the results.
Originality/value
The paper presents a forecasting model to identify the development of wine tourism instead of only reporting actual or past results. Therefore, the paper adopts a forward‐looking perspective for analyzing wine tourism market size differently than previous approaches (see Mitchell and Hall for a review). The model also supports policy recommendations.
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