Search results

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years have seen considerable developments. The creation of wine routes and the “1999 — Year of Grastronomy and Wine” initiative are discussed in detail. It is argued that wine tourism can offer considerable benefits both for the wine and the tourism industry for a number of reasons. Firstly, wine tourism might contribute to the dispersal of tourist flows from the established tourist centres. Secondly, it can enhance the image of the destination and thirdly, it can create an awareness of the importance of the quality issues. It is concluded that the next step in promoting and developing wine tourism must go beyond the initial marketing efforts and that appropriate market research and development policies are needed for the long‐term development of a successful wine tourism industry in Hungary.

The study analyses residents' impact perceptions and attitudes towards wine tourism development in a Portuguese hinterland region. It additionally assesses heterogeneity within the community regarding these perceptions and attitudes to inform wine route managers about possible implications and to aid adequate intervention for sustainable regional tourism development.

Data were collected from February to August 2020 among the residents of Beira Interior Region (n = 272), via a survey, regarding tourism development and impact perceptions (social, economic, cultural and environmental) of the emerging wine route.

Results reveal that the residents have rather positive attitudes towards tourism development with perceived and anticipated social, economic, cultural and environmental benefits. Some negative perceptions were also observed. Differences amongst residents, based on age, education and sector of activity, are also assessed and implications discussed. The latter lie mostly in suggestions regarding sensitization of residents, particularly the older and less educated, and community inclusion in engaging, endogenous-resource-based, co-created wine tourism experience development.

The paper provides an analysis of the community's view of rural wine tourism development, going beyond the generally studied business and market perspectives. The community's perspective is important not only due to its central stake in place development, but also its role in preserving local culture, specifically food and wine traditions, providing a welcoming atmosphere and possibly engaging in innovative, co-creative tourism experiences, permitting the generation of benefits to all involved. Community involvement is relevant from the very beginning of the destination development cycle, and hence pertinent for this emergent wine tourism route as well.

Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses networks and their value, then analyses the development of wine tourism networks in Australia and New Zealand. The research indicates that although wine tourism network development is being actively encouraged, substantial difficulties exist because of the perception by many in the wine industry that they are not part of tourism. The paper concludes that while the development of new organisational structures to encourage wine tourism development are useful, they must be complimented by research on linkages, education of potential network members in order to close information gaps; and the development of network structures which maximise the overlap and linkages mat exists between the wine and tourism industries.

The purpose of this paper is to study the impact of wine tourism on rural destination development. Consequently, this study attempts to develop contemporary insights on this under-researched area such as residents’ perceptions of wine tourism and its impact on the rural destination development.

In this study, the authors used a structured survey questionnaire from a random sample of 318 respondents based on the Fruška Gora Mountain in Serbia. Research also used structural equational modeling for empirical econometric testing in this data sample. This technique is appropriate for multivariate analysis.

Personal resident benefit associated with wineries is positively related to resident perceived economic impact (H1) R²=0.624; socio-cultural impact (H2) R²=0.685 and environmental impact (H3) R²=0.716 of wineries on local communities. Looking at the path diagram, the authors concluded that personal resident benefit associated with wineries is strongly related to resident perceived impact of wineries on local communities as regression weights are higher. Other findings relate those residents’ positive perceptions of wine tourism to increases in sales revenue, environmental protection, intrapersonal and interpersonal communication.

The positive attitude of the local population is an essential link of development. Such understanding of residents’ perceptions optimizes destination management in the future and, more importantly, local sustainable development. This has high policy implications.

The present study contributes to the scientific circles by connecting perception research with wine tourism.

Networks linking tourist attractions or organizations are a major focus of tourism research. Despite extensive research on tourism networks, academic research on the spatial structure and formation of wine tourism networks is limited. This study aims to investigate the spatial structure and factors influencing the development of a network among Ningxia wineries, an emerging wine tourism destination in China.

This study uses social network analysis to uncover “what” the spatial structure of wine tourism networks looks like. Sixteen in-depth interviews were conducted among key stakeholders to explain the “why” of such structural characteristics.

The results show that in an emerging wine tourism destination, popular tourist attractions enjoy high centrality and hold key positions in the wine tourism network. Small wineries exhibit high closeness centrality, and only one winery serves as a network broker. According to the stakeholders, the importance of network actors will increase as their economic and political importance increase, while small wineries that lack differentiation in the network may perish.

Local governments can implement the suggested measures for improving network connections, and wineries are advised to find suitable positions to improve the experiences of tourists.

This study pioneers the identification of the distinct structure and factors influencing the network of an emerging wine tourism destination, thus enriching the understanding of the interplay and roles of different actors.

Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims to fill this gap, examining this diversity according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities.

Data obtained from a questionnaire-based survey (N = 882) of residents from three wine routes of the Central Region of Portugal – Bairrada, Dão and Beira Interior – were used, with dimensions of perceived impacts tested for internal consistency via Cronbach’s α. T-tests and ANOVA tests were used to compare residents’ perceptions of wine tourism impacts according to the life-cycle stage of the wine route and residents’ involvement with wine and with tourism activities.

Generally, residents perceived that wine tourism generates more benefits than costs, with positive economic and socio cultural impacts standing out, while negative environmental and social impacts were perceived less. Some differences are observed according to the life-cycle stage of the wine route, with both the most and the least developed routes presenting more pronounced both positive and negative impact impressions in diverse dimensions. Also, a moderating effect (however not as pronounced) of working in tourism and (even less visible) of working in the wine sector is observed. Possible explanations of these findings and implications on wine route development are discussed.

This article analyses a subject of great relevance for the sustainable development of wine tourism destinations that has been little studied in the literature. Thus, relevant theoretical and empirical contributions are identified.

The remarkable growth of wine tourism in recent decades has created opportunities for rural communities to diversify and stimulate development, and for travellers to enjoy an activity that brings together educational and gastronomic experiences. However, still today many areas around the globe with the potential to become quality wine tourism destinations have been ignored in contemporary research. This paper aims to examine winery operators' involvement with wine tourism, and current challenges they face in several emerging Western Australian wine regions.

Semi‐structured face‐to‐face and telephone interviews were used to collect data among 42 participating winery operators.

Respondents acknowledge the great potential for the development of wine tourism and many foresee their own future involvement in hospitality and tourism. However, the fragmented nature of the wine industry in some of the areas studied, financial limitations and geographical distance from large cities or tourist traffic are current barriers limiting further development.

With over 300 wineries in Western Australia the number of participating businesses in the study may not substantiate making generalisations of Western Australia's wineries or those of other wine regions. However, the findings of this preliminary study do provide information about efforts and challenges related to “new” wine regions in Western Australia.

The existing potential to develop wine tourism in emerging wine regions may in the long term attract quality wine tourists seeking authenticity and uniqueness, the very same elements on which these regions seem to rely. However, to achieve these goals, current barriers need to be addressed by all parties involved: wineries, local tourism bodies and local/state authorities.

The study constitutes an effort to extend the very limited existing knowledge on newly developing wine regions in Western Australia.

This paper seeks to develop a framework for comparisons and benchmarking between wine tourism destinations.

A regional case study was undertaken, including data from a survey of 23 wineries in Canada's Okanagan Valley, British Columbia. The survey provides the winery perspective on development of wine tourism, as well as opinions on what should be done to improve wine tourism.

Wineries were found to be pursuing tourism developments, but kept little data on visitors and related spending. Their goals and opinions on what is needed in the region revealed that they are mostly oriented toward domestic, independent travelers. One hypothesis emerging from this case study is that the growth and increasing sophistication of wine tourism infrastructure, both at wineries and elsewhere in the region, is in large part a function of market potential. On the supply‐side, a critical mass can be facilitated through establishment of major, landmark wineries that are purpose‐built as tourist attractions.

Using this profile of the Okanagan, implications are drawn for comparisons and benchmarking among wine tourism destinations, including a suggested process and measures.

The single case study limits generalizability to other destinations, and the achieved sample of wineries does not necessarily reflect the major corporate wineries in the Okanagan Valley. More systematic comparison of wine regions is recommended.

This research makes an original contribution for applying the concept and method of benchmarking to wine tourism destinations. It is of value to the wine industry, destination marketers, and host community planners.

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine regions by domestic and international visitors are based on secondary analysis, and these data do not conform to the accepted definition of wine tourism. Economic indicators of wine tourism at the regional level are based on industry estimates and there is no systematic collection of survey data on wine tourism. Wine Tourism marketing issues at the regional level such as market image and branding, regional identity, facilities, infrastructure, wine tourist expenditure, market research and the government promotion are explored and factors to consider when marketing wine regions are identified.

Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to analyse, from the perspective of the offer, how a specific area (namely Jerez in Spain, the Sherry region) is structured in order to develop wine‐based tourism.

The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers in the traditional wine‐producing region, el Marco de Jerez, or the Sherry region, in the south of Spain.

The results of the study reflect the level of education of employees, the seasonal nature of tourism, the improvements in its promotion and the need for greater support from local government.

The results suggest that there is scope for developing wine tourism products to attract tourists and which could be used to promote the Sherry region as a centre for wine tourism.

This paper is one of the first studies to be carried out an important destination for wine tourism in Spain. This paper also reveals the results of a study on the offer of wine tourism and makes it possible for these results to be compared with those obtained in other areas.