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Article
Publication date: 3 December 2018

Paulo Ramos, Vasco Ribeiro Santos and Nuno Almeida

This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical…

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503

Abstract

Purpose

This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating in this sector.

Design/methodology/approach

The paper draws on a literature review and content analysis of prior and ongoing work.

Findings

The main challenges, trends and opportunities for the wine tourism industry in Portugal are identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders, players and marketers. The paper concludes with some key points that could form the basis of a strategic agenda for future action.

Originality/value

Based on the reviewed literature, some benchmarks for the wine tourism industry in Portugal were developed.

Details

Worldwide Hospitality and Tourism Themes, vol. 10 no. 6
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 1 March 1998

Jack Carlsen and Ross Dowling

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine

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1640

Abstract

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine regions by domestic and international visitors are based on secondary analysis, and these data do not conform to the accepted definition of wine tourism. Economic indicators of wine tourism at the regional level are based on industry estimates and there is no systematic collection of survey data on wine tourism. Wine Tourism marketing issues at the regional level such as market image and branding, regional identity, facilities, infrastructure, wine tourist expenditure, market research and the government promotion are explored and factors to consider when marketing wine regions are identified.

Details

International Journal of Wine Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 February 1999

Edith Szivas

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent…

Abstract

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years have seen considerable developments. The creation of wine routes and the “1999 — Year of Grastronomy and Wine” initiative are discussed in detail. It is argued that wine tourism can offer considerable benefits both for the wine and the tourism industry for a number of reasons. Firstly, wine tourism might contribute to the dispersal of tourist flows from the established tourist centres. Secondly, it can enhance the image of the destination and thirdly, it can create an awareness of the importance of the quality issues. It is concluded that the next step in promoting and developing wine tourism must go beyond the initial marketing efforts and that appropriate market research and development policies are needed for the long‐term development of a successful wine tourism industry in Hungary.

Details

International Journal of Wine Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 18 April 2008

Jeffrey W. Stewart, Linda Bramble and Donald Ziraldo

The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region.

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6223

Abstract

Purpose

The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region.

Design/methodology/approach

Through industry interviews with practitioners, researchers and stakeholders the recommendations of this paper were formed. Secondary research examined the issues and advances made in other area of the globe specific to wine and culinary tourism. The research is intended to cover the issues associated with advancing an industry sub‐sector that is still growing but will reach maturity in not‐so‐distant future.

Findings

In Niagara's wine and culinary tourism sector, there is a renewed call for industry specific research. Furthermore, linkages across the border are recommended to increase tourism revenue both in the USA and Canada. There is need to create more domestic awareness of the changes. Additionally, in order to attract one‐time visitors back to the region, it is important to enhance service through increased service training. There also exists a need for cooperation and coordination within the industry at all levels. The final recommendation is to advocate for signage and specific information to varied segments of the wine and culinary target market sub‐sets to deal with the differences in consumer motivations and preferences.

Originality/value

The relevant conclusions and recommendations listed will assist practitioners to continue the forward momentum of wine and culinary sectors in Niagara and around the world.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 February 1998

Mike Beverland

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often…

Abstract

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often been criticised for not focusing enough attention on developing networks with tourist organisations, local governments, and cellar door activity in general. This approach ignores both the wider market context within which New Zealand wineries operate and the associated opportunity costs of developing wine tourism facilities. This research seeks to place wine tourism within the general market context in New Zealand. We present the results of qualitative interviews with key industry players and argue that wine tourism facilities may be under‐developed precisely because wineries are having more success in export markets which provide greater returns than cellar door sales.

Details

International Journal of Wine Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

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Article
Publication date: 19 January 2021

Vasco Santos, Paulo Ramos, Bruno Sousa and Marco Valeri

Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices…

Abstract

Purpose

Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.

Design/methodology/approach

The systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.

Findings

The following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).

Research limitations/implications

The framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.

Practical implications

This framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.

Originality/value

This is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.

Details

Journal of Organizational Change Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 18 September 2020

Abel Duarte Alonso and Seng Kiat Kok

The purpose of this paper is to investigate the different traits, characteristics and skills future professionals need to contemplate to address the demands of the…

Abstract

Purpose

The purpose of this paper is to investigate the different traits, characteristics and skills future professionals need to contemplate to address the demands of the competitive wine industry, more specifically, concerning the provision of wine tourism experiences. The insights within self-determination theory are considered to develop more robust understanding of this central theme.

Design/methodology/approach

The views of 32 winery representatives in ownership and management roles, operating in two emerging economies were gathered through un-structured, face-to-face interviews conducted on-site.

Findings

Participants’ comments revealed five key dimensions illustrated, notably, through attitudinal aspects (passion, empathy), knowledge-based (constant learning), strategy-based (problem-solver), previous work experience and adaptation-based. This last aspect highlighted coping with the dynamic nature of the industry, while assimilating tasks or learning by doing. These findings have important implications, in particular, for the future delivery of wine tourism experiences.

Originality/value

By empirically examining an important knowledge gap associated with the traits and characteristics of future wine tourism professionals, the study provides original and valuable practical insights. From a theoretical point of view, the study proposes a model originating from the findings and its associations with the revisited theoretical underpinnings.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 10
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 8 November 2011

Tomás López‐Guzmán, Juan Rodríguez‐García, Sandra Sánchez‐Cañizares and María José Luján‐García

Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper…

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2620

Abstract

Purpose

Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to analyse, from the perspective of the offer, how a specific area (namely Jerez in Spain, the Sherry region) is structured in order to develop wine‐based tourism.

Design/methodology/approach

The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers in the traditional wine‐producing region, el Marco de Jerez, or the Sherry region, in the south of Spain.

Findings

The results of the study reflect the level of education of employees, the seasonal nature of tourism, the improvements in its promotion and the need for greater support from local government.

Practical implications

The results suggest that there is scope for developing wine tourism products to attract tourists and which could be used to promote the Sherry region as a centre for wine tourism.

Originality/value

This paper is one of the first studies to be carried out an important destination for wine tourism in Spain. This paper also reveals the results of a study on the offer of wine tourism and makes it possible for these results to be compared with those obtained in other areas.

Details

International Journal of Wine Business Research, vol. 23 no. 4
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 20 November 2017

Marc Dressler

This paper aims to contribute to the growing body of literature on wine and tourism, as it explores the value contribution of tourism in the context of strategic grouping…

Abstract

Purpose

This paper aims to contribute to the growing body of literature on wine and tourism, as it explores the value contribution of tourism in the context of strategic grouping of wineries.

Design/methodology/approach

A panel of three online surveys about the strategic management of German wine estates served to analyze wine and tourism as potential strategic levers. More than 300 German wineries participated in the surveys.

Findings

Almost 50 per cent of the interviewed wineries planned to extend their tourism services. The implementation rate is high and reaches nearly the level of new product implementation. Tourism is therefore highly relevant. It can serve to profile in the market. Cost leaders and boutique wineries were two strategic groups indicating reluctance to pursue tourism-based strategic initiatives. The data illustrate a potential strategic trade-off between tourism and export management.

Research limitations/implications

The study is neither representative for the German nor for an international winery population. Data were generated in a broader context of strategic and innovation management research. Descriptive analyses dominate the explorative study.

Practical implications

Extending services to win tourists helps to differentiate and to attract new clients. For less differentiated strategies (price-value and quality-leadership), tourism can be a strategic lever to sustainably increase profits. Smaller wineries need to strategically assess their growth option. They may face a strategic dilemma whether to export their goods or to add tourism offer components. Fierce international competition and restrictions due to small size represent export barriers, favoring a strategy to exploit market potentials via tourism. Concerted wine tourism efforts require a more sensitive approach considering the individual strategic motivation of wineries. The strategic value depends on the strategic grouping.

Social implications

Wine and tourism can create regional and thereby social value. Addressing the strategic value of tourism for the individual wineries fosters tourism engagement and encourages a cluster approach.

Originality/value

Literature universally praises the synergetic value of wine and tourism. This research proposes a more sensitive approach reflecting strategic groupings and individual value contribution of tourism activities for the wine estates.

Details

International Journal of Wine Business Research, vol. 29 no. 4
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 2 December 2019

Vasco Ribeiro Santos, Paulo Ramos, Nuno Almeida and Enrique Santos-Pavón

This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions…

Abstract

Purpose

This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research.

Design/methodology/approach

The paper provides an in-depth literature review and content analysis of prior work.

Findings

The experience focussed on wine andwine tourismrequires further exploration. The boundaries of the wine andwine tourism experience were identified, togetherwith highlights and strategic agenda for future actions.

Originality/value

Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.

Details

Worldwide Hospitality and Tourism Themes, vol. 11 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

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