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Open Access
Article
Publication date: 16 June 2023

Kezia Herman Mkwizu

This study examines experiences and enjoyment of national parks in the context of Tanzania.

Abstract

Purpose

This study examines experiences and enjoyment of national parks in the context of Tanzania.

Design/methodology/approach

A cross-sectional design with quantitative and qualitative methods is applied. The study area is Nyerere National Park in Tanzania. Data collected from fully completed structured questionnaires by 360 domestic tourists are subjected to descriptive statistics and Partial Least Square Structural Equation Modeling analysis. Content analysis is used to analyze qualitative data.

Findings

The findings have revealed that there is a significant relationship between direct experiences and enjoyment of southern national parks among domestic tourists.

Research limitations/implications

The suggestion is for future studies to explore a longitudinal approach to determine the patterns of domestic tourists in reference to experiences and enjoyment of national parks so as to improve domestic tourism.

Practical implications

The practical implication is for the government, private sector and tourism stakeholders to improve infrastructure and conduct regular surveys and tour guide training.

Originality/value

This study examines experiences and enjoyment of national parks in the context of Tanzania and, specifically analyzes the relationship between direct experiences and enjoyment of southern national parks among domestic tourists in Tanzania guided by types of tourists’ theory.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 1 September 2020

Wendy Chepkemei Rop

The purpose of this paper is to model the impact of geotourism on geoconservation by observing two popular geotourism activities, namely, rock climbing and hiking. It proposes…

1316

Abstract

Purpose

The purpose of this paper is to model the impact of geotourism on geoconservation by observing two popular geotourism activities, namely, rock climbing and hiking. It proposes that as much as geotourism activities have potential negative impacts, they can also bring about positive modification of critical ecosystems like that of Hell’s Gate National Park.

Design/methodology/approach

This research opted for an exploratory research design using both open and close-ended questionnaires from 351 respondents and was complemented by documentary analysis. The statistical relationship between geotourism activities and geoconservation was modelled through linear regression.

Findings

As predicted the computation using hiking and rock climbing to predict geoconservation were significant with p = 0.004 < 0.05 and p = 0.002 < 0.05, respectively. Implying that selected geotourism activity(s) are positively related to geoconservation

Practical implications

Recognizing the symbiotic relationship, values and relevance of geotourism to geoconservation as a dynamic approach to preservation of protected area management is central to promoting ecosystem stewardship and contributes to the achievement of United Nations development goals.

Originality/value

This paper fulfils an identified need to study how geotourism activities can be used to preserve/conserve the ecological environments and geoheritage of a destination

Details

Ecofeminism and Climate Change, vol. 2 no. 1
Type: Research Article
ISSN: 2633-4062

Keywords

Open Access
Article
Publication date: 2 January 2020

Greg D. Simpson, Jessica Patroni, Albert C.K. Teo, Jennifer K.L. Chan and David Newsome

The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the…

4384

Abstract

Purpose

The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA could inform future research and management of tourism experiences at marine wildlife destinations.

Design/methodology/approach

This paper synthesises learning gained from the natural area tourism and recreation literature that report the application of IPA in MWT and insights from a recent study at the Dolphin Discovery Centre in Bunbury, Western Australia.

Findings

Although currently underutilized in MWT research, IPA is a relatively straightforward, easy to interpret, and, if correctly applied, a powerful tool that managers and researchers can employ to investigate and enhance visitor satisfaction in the short-term and for longer-term sustainability of the industry through visitor-informed tourism management.

Originality/value

Having identified the opportunity to enhance visitor experiences, site management and target species welfare through increased IPA research, this review provides a plain language introduction to the application of IPA and direct access to comprehensible academic discourses and exemplars for the technique. Moreover, in light of increasing tourism demand, IPA can assist in determining management options for the future.

Details

Journal of Tourism Futures, vol. 6 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 3 April 2020

Nasra Shoka Kara and Kezia Herman Mkwizu

To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among…

38030

Abstract

Purpose

To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania.

Design/methodology/approach

Approach is quantitative and applied descriptive statistics, independent t-test and ANOVA.

Findings

The findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists.

Research limitations/implications

Future studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists.

Practical implications

To assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns.

Originality/value

Examined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania.

Details

International Hospitality Review, vol. 34 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 25 June 2020

Martina Dell'Eva, Consuelo Rubina Nava and Linda Osti

The purpose of this study is to assess the role of animals in creating a satisfactory experience at a natural park by investigating the impact on visitors of the exposure to, or…

1231

Abstract

Purpose

The purpose of this study is to assess the role of animals in creating a satisfactory experience at a natural park by investigating the impact on visitors of the exposure to, or absence of, fauna, towards the visitors’ overall experience.

Design/methodology/approach

The work is based on a quantitative data collection of tourists visiting a nature park. Altogether, 532 valid questionnaires were collected and used for the analysis. A series of factor analyses was conducted on pull and push factors for animal encounters. The resulting factor domains (FDs) were used as independent variables in ordinal logistic regression models to describe customer satisfaction.

Findings

The results of this study show that important FDs characterize the main visitor characteristics. Although human–animal encounters are an important factor for some visitors, the encounters should be encouraged in the most natural manner possible and not in captivity. This brings us to the concept of “Interpretation”, where guides and guided tours can help with the encounters. Information given prior to and during the visit can ensure visitors are aware that animal encounters are subject to nature and cannot be guaranteed.

Originality/value

The presence of areas where a number of animals are in captivity and can be viewed by visitors is an important decision for national parks and protected areas, as animals represent a potential attraction for visitors. Nevertheless, this decision creates an ethical dilemma in relation to the exploitation of animals, exacerbated by recent and increasing pressure on sustainable management. This study provides valuable results for guiding park managers in making reasoned decisions.

Details

Worldwide Hospitality and Tourism Themes, vol. 12 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

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