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The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA could inform future research and management of tourism experiences at marine wildlife destinations.

This paper synthesises learning gained from the natural area tourism and recreation literature that report the application of IPA in MWT and insights from a recent study at the Dolphin Discovery Centre in Bunbury, Western Australia.

Although currently underutilized in MWT research, IPA is a relatively straightforward, easy to interpret, and, if correctly applied, a powerful tool that managers and researchers can employ to investigate and enhance visitor satisfaction in the short-term and for longer-term sustainability of the industry through visitor-informed tourism management.

Having identified the opportunity to enhance visitor experiences, site management and target species welfare through increased IPA research, this review provides a plain language introduction to the application of IPA and direct access to comprehensible academic discourses and exemplars for the technique. Moreover, in light of increasing tourism demand, IPA can assist in determining management options for the future.

This paper aims to synthesize the key findings of prior research on the topic of human-wildlife interactions (HWI) in natural places for tourism.

The methodology of systematic review was used to search for, appraise and analyze the relevant research evidence. A total of 47 English-language academic journal articles, published between 2003 and 2018, with free online access to full texts in the database of Hospitality and Tourism Complete have been reviewed. Thematic analysis was adopted to synthesize the textual data.

The reviewed articles cover a wide geographical spread, diverse wildlife species and interaction types, and various research focuses including ecological impacts, human dimensions and management issues of wildlife tourism. The interactions between wildlife and human systems in the context of tourism constitute a complicated social-ecological system, in which both the humans and animals can be affected positively and negatively. Management and scientific research provide the nexus between the ecological and human dimensions of wildlife tourism. While opportunities for sustainable development abound, challenges are not to be neglected.

Due to the complexity of wildlife encounters for tourist purposes, the extant literature indicates a diverse and fragmented view from which integrated implications are difficult to obtain. This paper presents the first overarching review in English of the literature on human-wildlife interactions for tourism and provides a big picture understanding of what has been and what is needed to be done in terms of both wildlife tourism research and practices.

The tourism industry in Greece has come a long way since its beginning as a distinct economic activity to reach the recent impressive results. It is a sector that has grown remarkably and became a major source of growth for the Greek economy. As such this chapter aims to discuss the importance and the potential of the sector, the unique characteristics of the Greek tourism industry and the future challenges ahead. Tables and suitable graphics are provided to visually enhance and inform the discussion. A wide range of articles, journals, books, and electronic sources has been reviewed to present as accurately and up to date information as possible. This chapter can therefore prove useful for academics and non-academics to use it as a reference point for the tourism sector in Greece.

Globally, several studies have shown that biosphere reserves faced severe threats related to climate and human changes. Community participation in environmental sustainability may mitigate these threats in biosphere reserve destinations. Therefore, this paper aims to examine the community perceptions regarding the proposed Penang Hill Biosphere Reserve with the support of Community Readiness Theory to the framework via qualitative research.

To achieve this, 13 face-to-face interviews were conducted that covered major communities within the hill and validated via secondary sources. Phenomenological type of qualitative research and a combination of purposeful and snowball type of non-probability sampling techniques were used.

This paper found that Penang Hill Corporation does collaborate with communities around the hill in matters connected with hill conservation.

This paper is limited to investigating community perceptions regarding the proposed Penang Hill Biosphere Reserve. Future research is needed to further investigate the framework and the supporting theory (Community Readiness Theory).

This paper recommended that Penang Hill Corporation should build more effective communication capacity for the communities around the hill via coordinated synergy within the various agencies and communities. Also, the act that established the corporation should be reviewed to capture the provision of liaison offices for agencies controlling various sections of the hill.

This paper demonstrates that positive community engagement will enhance environmental sustainability and possibly facilitate recognition by UNESCO’s Man and Biosphere Reserve Programme.

This study aims to examine the consequences of tourism destination image and satisfaction on digital advocacy in a touristic environment. The study also tested the mediation role of satisfaction in the relationship between the tourism destination image and tourists’ advocacy.

This study adopts a quantitative research design, suing the intercept survey method to collect data from 185 international tourists in New Zealand. The process macro regression method was used to analyse the collected data.

The findings from this study are: firstly, the study demonstrates that tourism destination image influenced tourists’ digital advocacy behaviour. Secondly, tourists’ satisfaction significantly changed tourists’ advocacy behaviour. Thirdly, tourists’ satisfaction mediates the relationship between the tourism destination image and tourists’ advocacy behaviour in this study.

This study examined tourism destination image and satisfaction as predictors of tourist digital advocacy behaviour; the findings have some valuable impacts for organisations, especially the destination marketing organisation’s tourism strategies. The result also implies that customer satisfaction is a predictor of advocacy behaviours; and the need to focus on increasing tourist satisfaction by putting in place well-crafted tourism products and services.

The finding also implies that customer satisfaction is an important antecedent of advocacy behaviours; and the need to focus on increasing tourist satisfaction by putting in place well-crafted tourism-based strategies.

This study is one of the few investigations on tourists’ digital advocacy behaviour. The study also assessed the mediating impact of customer satisfaction in the relationship between tourism destination image and tourists’ advocacy behaviour, an area, which suffers from a languor of research.

The purpose of this paper is to consider issues related to gamification through the non-game aquarium context and explore how the intention of aquarium visitors to play a game that imparts knowledge about marine animals and promotes the conservation of these animals is influenced by visitors’ attitudes toward marine animals, motivations to visit the aquarium and perceptions of the game’s benefits.

This study surveyed individuals who have visited Taiwan’s National Museum of Marine Biology and Aquarium at least once in the past three years and who use smartphones. They were shown a description of a hypothetical game scenario that they were asked to imagine to be available while at the aquarium. The partial least squares method was used to analyze the data from 225 returns.

The study shows that gamification can satisfy a visitor’s desire to learn and enjoy the aquarium simultaneously. Gamification is limited by the visit motivation and the attitudes toward marine animals that visitors bring with them. The usefulness of gamification is limited when visitors desire relaxation during the visit.

This study considers the application of gamification in the context of aquariums and the tourism field and the non-technology-related antecedents to the use of gamification. Gamification is not silver bullet for every situation, and a good understanding of potential users is important for its success and targeting of players. The importance of intrinsic benefits over extrinsic benefits is confirmed. Thus, this study addresses several gaps in the gamification literature.

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the local economy, create new jobs, strengthen the regional identity and finance the infrastructure.

Case study analysis shows that regions, communities, tourism organizations and managers use different strategies to strengthen their tourism offers or to develop new ones. The paper analyzes different development approaches among destinations and discusses their respective leadership structure.

The typology of tourism development models makes the different development options transparent and easy to understand. This may aid a community to support tourism development with spatial planning and avoid conflicts with other forms of land uses. Overall, leadership for rural tourism development should lead to a strategic cooperation between tourism businesses and other organizations based on a commitment to destination coherence.

The chosen research approach is based on the analysis of Central European case studies. Therefore, researchers of other geographical backgrounds are encouraged to test the proposed propositions further.

The presented typology illustrated four distinct options of coherent development strategies, which can support communities/regions to find a long-term decision frame.

The presented typology facilitates collaborative planning, helps operationalize rural tourism development policies and provides the foundation for spatial planning, all of which furthers the linkages between tourism and other sectors in the rural economy.

Swimming is a popular holiday activity in tropical tourism destinations but is not risk free. Aside from the obvious risks of drowning, tropical waters harbour a number of marine animals that have the potential to injure or even kill unwary swimmers. Sharks, marine jellyfish and crocodiles may pose threats. From a destination perspective, strategies need to be implemented that firstly reduce the risk of injury and secondly care for swimmers who are injured. This paper first reports on the results of a survey of swimmers that examines a range of swimming-related behaviours then proposes an action pathway model that may be implemented by destinations to reduce risk for swimmers.