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The purpose of this paper is to examine the influence of innovativeness, change seeking and cognitive effort on consumer responses to traditional versus virtual testing environment.

The empirical study collects concept evaluations of five heterogeneous consumer appliances, from 400 members of an online panel. Generalizability theory (hereafter G theory) is used to assess the psychometric quality of the evaluation data in different testing environments.

The results show that subjects with high innovativeness and change seeking report significantly more favorable concept evaluations and generate better quality data. However, the effect of innovativeness on testing outcomes and data quality would be reduced in virtual testing environment.

The results indicate that using firm or industry norms to interpret the testing outcome will be biased unless it accounts for whether the screening processes result in equally innovative or variety seeking samples of respondents.

Managerially, the current results indicate that a product manager wanting to concept test a pool of appliance concepts can benefit from screening for the respondents, who will provide higher quality concept testing data in a traditional testing environment. However, the effects of traits on data quality are mitigated in a virtual testing environment. The findings provide a surprising insight that subject selection is not a more critical issue in virtual testing.

The purpose of this paper is to better understand current concept testing practice and its role in the new product development process; identify the relationship, if any, between concept testing design and perceptions of its effectiveness; determine what evidence product managers or research consultants have for the reliability and validity of current concept testing.

A survey of new product managers collected detailed information on their organization's most recent traditional or conjoint concept testing project. In the study of marketing research consultants, 100 firms were asked to provide the publicly available information about the reliability and validity track record of their concept testing services.

There are differences between practices for incrementally and radically new concepts. Practitioners prefer to keep their information proprietary, so little has been learned about how concept tests should be designed, despite the thousands of concepts tested every year.

The paper identifies current concept testing practice, including which methods/models are used, what is known about their reliability and validity, and the perceived problems and desired improvements.

The paper identifies how concept testing is currently carried out and those issues most in need of future research.

Confidence in airframe structure integrity must never be compromised, particularly where the structure is safety critical. There are, however, increasing pressures, cost being one of the most significant, to reduce or eliminate customized testing of airframes. Certification of airframes by analysis is, therefore, desirable. The question to be answered is ‐ is it possible? Provides an overview of five years’ work in producing a methodology and best practice for structural analysis, which provides a concrete procedure for answering this question.

This study proposes the Smart SME Technology Readiness Assessment (SSTRA) methodology which aims to enable practitioners to assess the SMEs Industry 4.0 technology readiness throughout the end-to-end engineering across the entire value chain; the smart product design phase is the focus in this paper.

The proposed SSTRA utilises the analytic hierarchy process to prioritise smart SME requirements, a graphical interface which tracks technologies' benchmarks under Industry 4.0 Technology Readiness Levels (TRLs); a mathematical model used to determine the technology readiness and visual representation to understand the relative readiness of each smart main area. The validity of the SSTRA is confirmed by testing it in a real industrial environment. In addition, the conceptual model for Smart product design development is proposed and validated.

The proposed SSTRA offers decision-makers the facility to identify requirements and rank them to reflect the current priorities of the enterprise. It allows SMEs to assess their current capabilities in a range of technologies of high relevance to the Industry 4.0 area. The SSTRA assembles a readiness profile allowing decision-makers to not only perceive the overall score of technology readiness but also the distribution of technology readiness across the main smart areas. It helps to visualise strengths and weaknesses; whilst emphasising the fundamental gaps that require serious action to assist the program with a well-balanced effort towards a successful transition to Industry 4.0.

The SSTRA provides a step-by-step approach for decision-making based on data collection, analysis, visualisation and documentation. Hence, it greatly mitigates the risk of further Industry 4.0 technology investment and implementation.

The purpose of this paper is to test possibilities of real participation in FM field in response to the energy sustainable demand by using new technologies for better communication. It is acknowledged that the technological innovation is a necessary condition to make a city sustainable, though the challenge is not primarily on technology but on service transformation and improvement. Improving service quality requires the participatory and synergetic processes that attract an extra attention to the social and management aspects of urban planning.

This is an evidence-based research, which shows how FM can extent its impact on the build environment and society by bringing the socio-physiological aspect and the community in the central of the planning and design process.

An “urban” facility manager, through integration of multiple disciplines in a human-centre approach, can become the enabler and implementer of sustainable urban ecosystem, i.e. balancing social, economic and environmental pillars. This requires central involvement of FM in the planning and decision-making processes; therefore, its role and impact should be enlarged and better communicated. The enlargement of the FM's role initially requires an effective communication with people, whose behavioural change are prerequisite for the sustainability transition. The communication between FM and people should be interactive and iterative, in which they both define problems/needs and co-create the relevant solutions.

This paper depicts an evidence-based FM practice, in which the website as an interactive tool is co-designed by the “facility management” students and the citizens to contribute to the real citizen participation in an effective communication process.

The high value for both, citizens and facility manager, is co-created information platform for upgrading the sustainability level and well-being in the communities. The tool is seen as an important starting contribution for the Paris climate agreement, and as a step toward human-centric-oriented urban sustainable regenerating project.

This study aims to examine the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First, it uncovers the specific technological features that underpin the perceived usefulness and ease of use of branded apps driving (directly and indirectly) usage intention. Second, it outlines two key outcomes that are relevant to the strategic management of branded apps: willingness to recommend the app and willingness to pay to continue using the app.

This study uses data randomly derived from a panel of one million UK consumers, analyzed via structural equations modeling. The unit of analysis was individual apps prominently displaying a brand identity. The study tested indirect relationships between the key drivers considered and usage intention via perceived usefulness and ease of use.

Consumers who view branded apps as protecting their privacy, customizable and compatible with what they do, will have stronger perceptions of usefulness and ease of use and greater intention to use the app. These effects also occur indirectly. Furthermore, usage intention drives the willingness to recommend the app and to pay to continue using it.

To influence usage intention, managers can improve the perception of usefulness of branded apps by protecting consumer privacy and improving the app’s design and its compatibility with people’s needs and lifestyle. Managers can also enhance the perception of ease of use of the branded app by heightening its security and ubiquity. Combined, these factors can enhance (directly and indirectly) the intention to use the app, which will lead to the willingness to recommend the app and pay for it.

This study extends previous research by examining factors driving the intention to use branded apps and the resulting outcomes. It also offers a model that yields predictions for individual branded apps (not the brand powering the app), thus providing practical recommendations on how to manage, in general, apps with a brand identity.

This paper aims to examine whether perceived brand innovativeness has a positive effect on new product evaluations, which individual variables mediate and moderate this effect and whether perceived brand innovativeness is reinforced by new product launch.

A total of 387 adults residing in France took part in a two-stage study. The two-stage research design aimed to investigate the effect of the introduction of a new product on brand perceptions. The innovation context used to test the hypotheses was the launch of a new electricity meter in the French market.

Brand innovativeness affects the way consumers evaluate new products launched by the brand. This effect is mediated by perceived newness and moderated by functional, hedonic and social consumer innovativeness. In addition, attitudes toward the brand improve as a result of the new product launch.

Future research should test these hypotheses with other product categories and populations to provide external validity for the results and further investigate lack of support for some of the hypotheses.

The study’s findings highlight that the ability to develop and launch innovative products is not only know-how that is critical to innovation management but also a brand attribute stored in consumers’ minds that facilitates acceptance of the brand’s future new products.

This research addresses the underexplored question of how brand innovativeness and new product launch are interrelated. Extensive research has indeed shown the importance of customer-based brand equity and brand knowledge in evaluation and acceptance of new products. However, research on customer-based brand equity so far has paid limited attention to brand innovativeness. This research provides new findings on the relationship between brand innovativeness and new product evaluations.

In order to cope with the challenge of developing successful fast moving consumer goods (FMCG) innovations, market research vendors offer several methodologies to test concepts. The purpose of this article is to examine the discrepancy between the well-established experimental real store methodology and the most recent of these alternative methodologies that is the virtual store.

A parallel testing of a new adult cereal was conducted in France with 200 shoppers in each store.

Results show that all attitudinal measurements are similar in terms of cognition and conation, but affect and behavior cannot be compared across both methodologies. In conclusion, virtual store testing is a new method that does not exactly fit with one of the previous.

The study is limited to a single product and should be generalized to more product categories.

Virtual store should be used carefully in order to take capital expenditure decisions. It generates different attitudes and behaviors, but more research is needed in order to debate on predictability.

With the emergence of virtual stores to test FMCG innovations, this paper is of high value for practitioners who have to proceed to several tests, with different objectives, before a product launch.

Virtualization is the simulation or emulation of computer resources to the user (Grauer, n.d.; Simpson, 2008). This chapter discusses virtualization as a viable classroom methodology for providing students with course relevant hands-on experience (Simpson, 2008) while synchronizing course specific content in traditional on-ground and online courses (Pheils, 2010). More specifically, this chapter provides an overview of virtualization, detailing several open source tools, and offering possible applications for incorporation into other courses including free resources for sample content. Proof-of-concept is established through examples of successful usage at two colleges. The adoption of virtualization within course development may provide a solution that spans disciplines and offers students the ability to practice and further their studies beyond the classroom.