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Abstract

Details

Emotional Appeals in Advertising Banking Services
Type: Book
ISBN: 978-1-78756-302-5

Book part
Publication date: 26 February 2016

Punit Dadlani

To understand the relationship of social justice ideas to the role of a public library and its organizational members, particularly in terms of how information services are…

Abstract

Purpose

To understand the relationship of social justice ideas to the role of a public library and its organizational members, particularly in terms of how information services are developed to meet the needs of patrons. Additionally, this research also examines the relationship between public library organizational rhetoric and the social justice ideas used by organizational members.

Methodology/approach

Uses a single case study, mixed-method approach informed by Yin (2013) with semi-structured interviews of library staff, text analysis of organizational rhetoric (mission statement and strategic plan), observation of the library’s Board of Trustees and an emic-etic content analysis method developed in Dadlani and Todd (2014, 2016a, 2016b).

Findings

Some findings include that both utilitarian and egalitarian distributions of service were used, sometimes one replacing the other based on the supply-demand of the situation. In terms of what is meant by equality, there is a utilitarian idea to the use of resources, those geographically closer are given more benefits, at the same time, the library fulfills needs based on something like an equality of capabilities approach, where the basic functionings of the community are central. Unexpectedly, a tension was observed between the ideas of the library as an unbiased and neutral information conduit and the library as a community hub that also espouses particular cultural/public values. Importantly, it was found that social justice ideas, like equality, had significantly different meanings across members of the library staff, thereby highlighting the contestable nature of social justice concepts.

Originality/value

This research provides a methodological example of how the extant philosophical literature on social justice concepts can be used to analyze libraries. It also provides a structured approach to understanding the role of social justice in different forms of librarianship and may be applicable in other types of information intensive organizations (government agencies, corporate information centers, for example).

Details

Perspectives on Libraries as Institutions of Human Rights and Social Justice
Type: Book
ISBN: 978-1-78635-057-2

Keywords

Book part
Publication date: 13 June 2013

Bernd Schmitt and Lia Zarantonello

Purpose – This chapter provides a critical review of the emerging field of consumer experience and experiential marketing.Design/methodology/approach – We review definitions…

Abstract

Purpose – This chapter provides a critical review of the emerging field of consumer experience and experiential marketing.Design/methodology/approach – We review definitions, perspectives, and key research areas on the topics of consumer experience, product and service experiences, off-line and online experiences, as well as consumption and brand experiences. We report empirical findings, seminal studies, and insight into the experience process (e.g., how consumers process experiential attributes, how they process experiences over time, and whether positive and negative experiences can co-occur). We present research on experiential dimensions, experiential themes, and the nature of extraordinary experiences.Value/originality – The chapter provides value by discussing the key measurement and marketing management issues of experiential marketing and discusses the original issue whether it is rational for consumers to include experiences in their decision making.

Details

Review of Marketing Research
Type: Book
ISBN: 978-1-78190-761-0

Keywords

Book part
Publication date: 28 January 2015

Sergio Castrillón-Orrego

To study the values espoused by top MNEs operating in Colombia, through their vision and mission statements, in order to interpret their ethical orientation and to examine their…

Abstract

Purpose

To study the values espoused by top MNEs operating in Colombia, through their vision and mission statements, in order to interpret their ethical orientation and to examine their concern toward diverse stakeholders.

Design/methodology/approach

Content analysis – an analytical framework was crafted from the literature review, while allowing room for emergent phenomena. Thus a combination of deduction and induction was enacted.

Findings

Most values are either teleologically oriented or grounded in deontological values, with a significant amount of values that could be related to a virtue ethics. Regarding stakeholders, narrow definitions tend to prevail.

Research limitations

The comparability of the vision and mission statements could be affected because sometimes they are offered at the national level and others at corporate level.

Practical implications

By offering a critical regard at the values that are publicly espoused by some of the most influential companies in Colombia, we enhance the comprehension of the prevailing ethical environment and the compatibility with the principles of the Global Compact.

Originality/value

We have studied key actors in a growing emerging market, which could advance Global Compact principles. Besides we have crafted a pedagogic and systemic prism through which values can be taught and thought. Thus, the methodological and theoretical framework facilitates subsequent empirical research, both in comparative and longitudinal ways.

Details

The UN Global Compact: Fair Competition and Environmental and Labour Justice in International Markets
Type: Book
ISBN: 978-1-78441-295-1

Keywords

Abstract

Details

Multi-Channel Marketing, Branding and Retail Design
Type: Book
ISBN: 978-1-78635-455-6

Abstract

Details

Emotional Appeals in Advertising Banking Services
Type: Book
ISBN: 978-1-78756-302-5

Content available
Book part
Publication date: 1 December 2017

Abstract

Details

Transport, Travel and Later Life
Type: Book
ISBN: 978-1-78714-624-2

Abstract

Details

Emotional Appeals in Advertising Banking Services
Type: Book
ISBN: 978-1-78756-302-5

Book part
Publication date: 1 December 2017

Charles Musselwhite

Bus use in later life tends to increase, especially in countries where there is cheaper or free travel on buses for older people. That said, there are still many barriers to bus…

Abstract

Bus use in later life tends to increase, especially in countries where there is cheaper or free travel on buses for older people. That said, there are still many barriers to bus use. The most major barrier for older people is feeling unsafe on the bus, especially at night. Accessibility issues are also important, with concerns for step-free access and getting a seat. A bus driver driving off before the older person has sat down is another major concern for older people. The presence of a friendly helpful, understanding bus driver is seen as a huge benefit for older people. Training to support bus drivers in providing an age friendly service are therefore highly recommended. In many countries, public transport is supplemented by community transport offering a door-to-door on demand facility to help older people stay mobile where there is a lack of accessible public buses. There are real advantages for older people using such buses, especially creating a safe environment taking older people to important places, such as hospitals or shops. Such services can be supplemented by journeys for days out and these are very popular with users. Older people aren’t large users of railway services. Barriers include concerns over getting a seat, worry about what happens if connections are missed and services are disrupted. Older people are more likely to want staff to help them complete their journey and emphasise the need for seats, cleanliness and facilities over journey length and cost.

Details

Transport, Travel and Later Life
Type: Book
ISBN: 978-1-78714-624-2

Keywords

Content available
Book part
Publication date: 1 May 2018

Emmanuel Mogaji

Abstract

Details

Emotional Appeals in Advertising Banking Services
Type: Book
ISBN: 978-1-78756-302-5

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